Zillow launched a really cool, free co-branding tool . You can read this post to learn more about it, but if you just want to see it in action, check out the Zillow Mortgage Marketplace widget I installed in the right hand column of my blog. Go ahead and click on "see local rates". This takes you to the appropriate page within the Zillow website, but look at the top of the page. ME! And I follow you throughout your Zillow experience. :)
Now, any time you send traffic to Zillow via a link or widget (we also just launched a number of new widgets, but more to come on that later) we share the love by co-branding you throughout the user's session. This is truly a huge step in a further forming a partnership with real estate professionals.
There are two requirements to use the new system: 1) You must have an active Zillow profile and 2) The link you co-brand must reference your Zillow profile name.
To create a co-brand a link- Add the code "?scrnnm=zillowscreenname" anytime you link to www.Zillow.com. For example, in the past if you were writing a blog post and wanted to link to Zillow, you would simple point the link to www.zillow.com. Now you can point it to www.zillow.com/?scrnnm=sarab (sarab is my Zillow screen name, insert your screen name here), and when the users click on the link they will see Zillow with your brand following them throughout their experience on site, with all your contact information included.
To create a co-branded widget - Simply go to this page to select which widget you would like to install. Make sure you are logged in to the site so you get the co-branding benefits. Select which widget you want and grab the code. That's it. If you want to put the widget on an Active Rain blog, go to the My Setting section of your blog and insert the code in the Blog Description area. Viola- sticky new content for your blog, with brand power.
(Side- note my new AR outside blog, wwww.sarabonert.com. Big thanks to AR for this!)
This functionality has only been live for a few hours, but here are some early write up about it in the blogosphere: