Just a Thought…Know Your Audience
This phrase is one we’ve all heard and used..a lot. I’m not sure when it emerged but it so often hits the nail on the head.
For example, when I began my staging business in South FL there were only a handful of us around…and we were spread out from 
Miami up to Palm Beach. I received a call (that we’ve all received) letting me know that I’d been “chosen for a special spot” in a magazine sent to all golf course communities.
If I wanted to hold that spot, I would have to sign up immediately or it would be offered to the other stagers in the area.
OK Fine…feel free to offer it to the other Stager…two counties south of me!
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When talking to someone looking for an agent, I urge 
them to work with one who knows the local market, even drilling down a specific neighborhood or community.
One of my favorite agents knew the luxury condominiums along a stretch of A1A. She lived in one and had sold many of them. When she called me to consult on one, she knew exactly what the buyers were looking for.
“Buyers for this area want marble floors. They’ll overlook the paint color, but they want marble!”
Wisely, her sellers listened to her. The paint she had worked well. The major suggestion I had was to remove the built in desks in the master bedroom. (that’s a story for another day)
In a down market, this one did not last long, thanks to the agent who knew what the seller needed to invest in.
Whether you’re selling to a potential client, speaking to a group, or having a conversation with your children…Know your audience!!!
Know…
-What’s important to them
-The information you have for them is pertinent to them
-If you’re selling something, find out if they can even use it
-Why they’re there
-What and how much information they’re willing or capable of absorbing.
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