You're an agent and about to meet a homeowner who wants to sell their home. "Great," you say in your head. But wait! Their home has solar panels and other green "stuff." You're getting nervous because you don't understand these features! What if they ask you questions and you can't answer them? Then what?
These are some of the questions that a realtor may be thinking when they are called upon to sell a home with Solar Panels and other energy efficient features. The owners of the home have spent thousands on features that you know nothing about. Why would you work with a client who understands features better than you do? What do you do?
Answer - you partner with a knowledgeable "GREEN Designee!" If you're looking for a GREEN Designee in your state, here's where to find them!
A GREEN designee has earned the "GREEN" designation from the National Association of REALTORS®. When you earn a green designation you will learn:
- How to market and sell high performance homes
- How to recognize energy efficiency, water efficiency & solar panel technology
- How to share intricate details of how home components work as a System in a home
- How to market the features while avoiding greenwashing
- How to gain value for owned solar panels
- How to understand the difference between owned, financed and leased solar panels
- How to sell homes for more money by recognizing green features
- How to work with appraisers to gain more value for these homes
These and many other reasons are why you should partner with a realtor who has the education and training to help your seller gain more value for their homes. That extra value can help pay for their own fees or compensation. And you will look like a hero to your clients!
As a realtor with 3 designations on this topic, I'm happy to help realtors by answering questions. But when it comes to selling a home with high performance features, it's best to partner with an agent like me for your client's best interests. Stay out of legal jeopardy and put your clients first. The referrals and high praise are worth it!
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