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Oh yes, apostrophes matter!

By
Services for Real Estate Pros with Marte Cliff Copywriting

No matter which side of the political fence you're on, if you're watching TV news you're hearing an uproar about the words that the political candidates, their campaign surrogates, and their supporters are using.

Today it's all about whether Joe Biden intended to say a plural or a possessive word when he said that Trump supporters were the only garbage he saw floating around.

If you listen to it in context, it sounds like he meant it as a plural. However, his campaign staff is insisting that he meant it as a possessive - with reference only to the comedian who made a stupid remark about Puerto Rico.

The big controversy today revolves around whether the first transcript was correct (when it wrote it as a plural) and whether it was legal, moral, ethical, etc. for them to go back and insert that apostrophe before the s for the "official" transcript. 

I'm so clueless. Until today I didn't realize that all the words he speaks in those situations are transcribed and kept in the National Archives. 

I'm sure everyone has his or her own opinion and will believe their own ears. 

If that remark is going to affect the election, the damage (or lack of it) is done. Now it is only history that will be affected.

This morning Trey Gowdy said he couldn't believe that he'd be discussing apostrophes on TV. 

But that's exactly what they're discussing today, because the meaning of the sentence hinges on that little punctuation mark. 

Apostrophes also matter in the words you write in notes to clients and prospects, and in your marketing materials. 

You aren't likely to sway an election, but you could sway a potential client's opinion of you if the words you write make you look foolish. 

How could it do that? By making the sentence make no sense. 

Consider these two sentences:

  • They toured three houses. This one makes sense.
  • They toured three house's. This one doesn't, because it leaves you wondering three house's what? Three house's attics? Three house's back yards? Three house's neighborhoods?

If you use an apostrophe before the s, then something needs to come after that answers the question "what?"

Plurals don't use apostrophes! 

 

 

 

 

 

Comments(13)

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Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

I definitely need to brush up on my writing skills. Somehow I made a comfortable living off of just my communication skills, but I need to do better.

Nov 01, 2024 09:14 PM
Patricia Feager, ABR,CRS,GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Marte Cliff - excellent information! Perhaps self-employed business owners in real estate need to take continuous grammar classes.

Nov 02, 2024 03:07 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Marte - apolitical or a political post.  Methinks.  And I wonder.  Speech analysis can be fun.  So can wordplay.  

Nov 02, 2024 03:24 AM
Michael Elliott
Fathom Realty - Burlington Township, NJ
Burlington, New Jersey Residential Sales

Apostrophe misuse makes me wince, I admit it.   It ain't that difficult.  

Nov 02, 2024 03:37 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

You are absolutely correct that apostrophes are important. As for the supporters versus supporter's. Sigh. No comment.

Nov 02, 2024 05:14 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Marte,

You made it very clear if one as a questions about an apostrophe: If you use an apostrophe before the s, then something needs to come after that answers the question "what?" Great explanation! We can all brush up on our skills!

Nov 02, 2024 05:16 AM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Marte. For those who don't think proper grammar matters, they don't understand the issue. Enjoy your day.

Nov 02, 2024 06:14 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

You got that right, Marte! I see people in the Rain and elsewhere constantly adding an apostrophe in plurals. 

Nov 02, 2024 06:18 AM
Lew Corcoran
Better Living Real Estate, LLC - East Bridgewater, MA
Expert guidance. Exceptional results.

Thank you, Marte Cliff, for shedding light on the importance of punctuation! I truly appreciate your insights on apostrophes, as they can significantly impact clarity and meaning in our writing!

Nov 02, 2024 12:34 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Marte- grammar DOES matter. Yes, substance is important however some readers will not get past your point if they're wading through grammatical errors. 

Nov 02, 2024 05:37 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Nov 02, 2024 06:28 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
The best agent in Southern Utah!

Yes, good grammar matters and apostrophes need to be utilized to avoid miscommunication. A well placed comma makes a huge difference as well, Marte, as in...Let’s eat grandma. Let's eat, grandma. 

Nov 03, 2024 09:37 AM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

What do words really mean?

1. Artsy Bungalow (A shack)

2. Natural Growth Roof (10 years of moss)

3. Energy Efficient Clothes Dryer (clothes line)

The apostrophe can say SO MUCH. Jeff 😀

Nov 09, 2024 02:35 PM