I had an epiphany due to comments made from a long time marketing client. They have been utilizing various formats developed over the years to keep their profits high. About 1,5 years ago, we began to implement AI based strategies.\
All is well. Continued success.
Last week, the CEO called and asked a really fair question!!! He inquired that what balance is there with the new AI strategies and the existing successful strategies. There is the old adage, "if it ain't broken, don't fix it". Then again, it is better to stay ahead of the curve.
So my answer to him (and everyone) is to make AI at least 20% of your effort and increase it as your comfort level (and success) increases. Recall from our AI Zoom calls that I haev mentioned that searches are more an more AI based (as opposed to search engine).
Moral of the story...technology is a welcomed addition...but don't through the baby out with the bath water (never really understood that one) LOL. In other words, a combination approach is best for now and make adjustments in the future.
Comments(2)