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Going through the open house motions

By
Real Estate Agent with Jameson Sotheby's International Realty

For those who know me, I am not a huge fan of Open Houses.

Statistically, they rarely sell the house that you're sitting, but sellers really like us to do them because it's one of the few real estate tools they're familiar with so they like to see us use them.

So my recent listing (a 3br condo), even though we had lots of activity, my seller wanted me to schedule a Sunday open house, and I happily accommodated them.  We went live on Monday and very quickly had lots of showings including several second-showings, so I was fairly certain that we'd be under contract before the Open House.  Sunday morning that proved true... I found two offers in my email, and we quickly came to agreement.

We decided that it was too late to cancel the open house, and the winning buyer wanted to bring some family members through the open house anyway, so we decided to carry through with the open house (I did ask her to be circumspect at the open house, so as to not 'rub it in the noses of any other visitors'.)

Well... our open house was swamped.  We had over 25 groups of visitors (maybe a total of about 75-100 people total in a brief 2-hour period).  It was non-stop people, I never even got a chance to sit down.

If we hadn't been under contract prior to the Open House, we sure would have been afterward.  I could have sold that unit two more times that yesterday.  There were a whole bunch of disappointed people yesterday.

Posted by

 ALAN MAY, Realtor®   
Specializing in Evanston Real Estate and North Shore Real Estate

Jameson Sotheby's International Realty, 2934 Central Street, Evanston, IL 60201
Office: 847.869.7300      Cell: 847.924.3313      Email: Almay@aol.com

Evanston Real Estate & North Shore Real Estate
Licensed in Illinois

   

Comments(8)

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Michael Elliott
Fathom Realty - Burlington Township, NJ
Burlington, New Jersey Residential Sales

Have it go live on a Thursday.   Start showings on Sunday 1pm at the open house.  Bedlam.   That is what I do with nearly every new listing.   

Nov 04, 2024 06:53 AM
Alan May

I don't like doing that, because it presumes I'm doing an open house on every listing... and I rarely do open houses.

Nov 04, 2024 08:02 AM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Alan. I to am not a fan of Open Houses, but like you have done some from time to time. Sometimes with the right property in a hot location, they can pay off big time. Enjoy your day and congrats on another sale. 

Nov 04, 2024 06:59 AM
Alan May

The only thing a hot open house will do is bring my new buyers.

Nov 04, 2024 08:03 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Congratulations, Alan.
Although I never liked doing Open Houses because they were on the weekend, I had quite a bit of success with them.

Nov 04, 2024 07:33 AM
Alan May

I work through every weekend, anyway.

Nov 04, 2024 08:03 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

Life is full of unexpected surprises. Out here in rural NW Mohave County, open houses don't work as people don't want to drive 10-30+ miles. In town they do work a tad better.

Nov 04, 2024 08:28 AM
Alan May

They don't work that well around here, either.  But I would guess from with "Dirt Road Real Estate" they're pretty ineffective!  LOL

Nov 04, 2024 08:30 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Alan the last open house I did, the future buyer came in with their family and sure enough came back with their Realtor 2 hours later and they were the once that purchase it.  It happens.

 

Nov 04, 2024 09:06 AM
Alan May

I'm not saying it "never" happens... but...

Nov 04, 2024 03:37 PM
Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

It is always interesting.  Never say Never comes to mind although I agree with your feelings about Open Houses, especially in North Idaho.  Properties too far apart to enjoy a quick few open houses, and sometimes traveling unfamiliar back roads not all that pleasant.  Congrats on the accepted offer and best in smooth transaction.  m

Nov 04, 2024 01:40 PM
Alan May

The statistics say that it's rare.  Still good way to meet buyers, but rare.

Nov 04, 2024 03:38 PM
Ralph Gorgoglione
Metro Life Homes - Palm Springs, CA
California and Hawaii Real Estate (310) 497-9407

Open houses have a much different dynamic than they did years ago with so much virtual capacity available these days.

Nov 06, 2024 01:32 AM
Alan May

While you're right... consumers can see so much of the home online these days, in my opinion, the purpose of the open house truly hasn't changed.

Nov 06, 2024 04:10 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Congratulations on the sale!  Hopefully the buyer that did get the condo is going to behave and give you a good smooth closing

Nov 09, 2024 03:47 AM
Alan May

So far, so good...

Nov 09, 2024 06:16 AM