Ask An Ambassador: Establish Trust

Every time I answer my phone and there's a pause, then a bloop sound before a "Mike" or a "John" starts speaking with an accent about trying to sell me leads, or some Medicare plan, or...it doesn't really matter what they're trying to sell, the bottom line is the whole set up from start to finish does nothing to establish any trust with me as a potential customer.  It's a short call.

And today being election day, we've just spent the last few months under a tsunami of ads about why we should trust Candidate A and Candidate B is a lying, scum sucking, lower than whale crap at the bottom of the ocean, creature who you can't trust because they're going to sell you out!!  Flip the script and B is saying similar things about A.  (and this isn't an excuse to leave political comments below, not interested...you vote your way, I'll vote mine.  Maybe they're the same, maybe they're not, but I didn't write 1000s of posts just to have someone decide I'm "unworthy" of a referral or business just because we're not 100% aligned politically.

Our blog posts, our websites and our social media give us an opportunity to develop trust from total strangers.  We've all heard where the real estate industry stands in the general public's trust category, BUT individual people can still HIGHLY trust individual agents (and they'd better considering the magnitude of purchasing or selling a home!)

You can always blog or post about any topic you choose, but with the understanding that there are consequences to those choices.
You post about your dogs, the cat people have an issue with you.
You post about your cats, the dog people have an issue with you.
You post about your pet Sasquatch, and almost everyone will have an issue with you 😀

But from a professional standpoint, you can establish trust by sharing (and I'll use this phrase for the 100th time) pertinent real estate related content that answers their questions (and they're not finding elsewhere).  If you can give them the info that is missing on Z, T, R and other big portal sites, you've gone a long ways towards establishing trust.  Combine that with enough personal information in your profile/About me that gives them a reason to find common ground, and you now have a decent chance of building a customer relationship.  Cement that with good communication and showing in person you know about what you post online, and you're almost home free.

Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz