Did you know that 97% of people
start their home search online?
When listing your home, there are two key elements that your listing agent will use to showcase it effectively: the description and the photos.
The home listing description is crucial because it sets the first impression, attracting potential buyers by highlighting the unique features and benefits of your property. A well-crafted description showcases the home’s appeal, provides context for its layout and location, and creates an emotional connection that encourages buyers to imagine living there. By effectively communicating key details and the home's ambiance, the description helps increase interest and drive traffic to viewings, ultimately supporting a faster and more successful sale. An ideal listing description is typically 150–250 words, providing enough space to highlight key features, unique selling points, and neighborhood benefits without overwhelming the reader. In other words, we don’t get into the weeds with minute operational details.
Next, your home needs to be ready to show. High-quality photos are crucial, so be sure to review your agent’s online portfolio to see what kind of pictures they take—proper lighting, with all lights on, is imperative.
Believe it or not, as the seller, you’re also part of the marketing team! We’ll need your help to showcase your home in the best light possible. Here’s how to get your home ready for listing without the fuss. Think of it as tidying up so buyers can picture themselves living there!
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