YouTube shorts vs long form real estate videos.
The long and short of it is the two real estate video formats application for is not the same.
Different format, not the same application means different approach in your real estate marketing.
Just as the SEO strategies not quite the same either for YouTube Shorts and long-form videos.
Why?
Because of variations in their format, viewer behavior, and algorithm preferences. The length of each YouTube video format production means short and sweet. Or settle back, make it detailed and lengthy for increased watch time engagement.
Here's how SEO differs for each to help in your real estate video marketing.
YouTube Shorts
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Keywords and Titles:
- You should keep titles short and engaging to grab attention quickly.
- Including "#Shorts" in the title or description to signal the format to YouTube's algorithm used to be a must. Not now although it can help with discoverability.
- Make sure to focus on trending, niche-specific keywords that capture immediate interest.
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Descriptions:
- Betters use concise descriptions; viewers of Shorts spend less time reading.
- Prioritize your hooks and essential keywords near the beginning of the real estate video description.
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Thumbnails:
- While YouTube auto-generates thumbnails for Shorts, you can customize them for viewers. For both, it is critical for an eye-catching interesting thumbnail using short or long-form videos.
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Hashtags:
- Use relevant real estate hashtags, niche-specific tags to enhance discoverability.
- Trending hashtags can help reach a broader audience.
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Content Optimization:
- Focus on engaging real estate viewers within the first few seconds.
- Create local community content that's shareable and has a clear value. Produce quick real estate buying, selling tips or property listing highlights.
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Algorithm Behavior:
- Shorts are featured on the Shorts shelf and are pushed to broader audiences regardless of subscriber count than long form videos.
- Engagement metrics like likes and comments are vital for Shorts' success.
Long-Form Videos
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Keywords and Titles:
- Use more detailed, keyword-rich real estate titles aimed at search engine optimization and long-tail searches.
- Titles should reflect the depth of the real estate content.
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Descriptions:
- Write comprehensive real estate descriptions with multiple keywords to help rank in YouTube search and Google.
- Include detailed timestamps, links, and call-to-actions (CTAs).
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Thumbnails:
- Custom thumbnails are critical for attracting clicks from your real estate audience. Design high-quality, engaging thumbnails tailored to the topic.
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Hashtags:
- Use a mix of niche, trending, and general hashtags, but they’re less central than detailed metadata and titles.
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Content Optimization:
- Create in-depth, value-driven content with clear structure and chapters.
- Retention rates and watch time are key for algorithm performance.
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Algorithm Behavior:
- Long-form videos thrive on organic search and recommendations based on viewer history.
- The algorithm rewards higher watch times and consistent viewer engagement. Study your real estate video analytics.
Key Differences in Strategy
| Feature | YouTube Shorts SEO | Long-Form Video SEO |
|---|---|---|
| Length of Content | Focused on concise, immediate engagement. | Emphasis on in-depth, value-rich content. |
| Discovery | Leveraging trending hashtags and Shorts feed | SEO, Google search, and YouTube recommendations. |
| Viewer Intent | Casual scrolling; high replay potential. | Intentional searching; deeper engagement. |
| Algorithm Priorities | Fast engagement metrics (views, likes). | High retention rates and watch time. |
The approach is way different for how to shape your real estate video SEO strategy between YouTube shorts or long form.
You can maximize the visibility and impact of both shorts and long-form videos on YouTube with consistent effort and staying current with changes in the YouTube algorithm.
Trial and error and discovering what works in your own real estate video marketing efforts is key too. Good luck with your short and long form YouTube video real estate marketing.
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