The thought of becoming a "household" name (excuse the pun) never occurred to me until two years ago today, July 10, 2006. This was the first day of my new career as a professional real estate agent. Prior to that time, I was a teacher and counselor for more than 30 years. Rather than having to prospect continuously for clients, my students came to me...without fail. Prospecting for clients or building my sphere of influence was something totally foreign if not unknown.
From the onset of my new career, I recognized the need to differentiate myself from other professionals through such means as creating a tagline or devising a clever e-mail address, for example. Along these same lines, I needed to establish a personal mission as REALTOR®. For me, the choice to focus on maintaining integrity came easily. Digging more deeply, I searched for meaningful goals to communicate to self and others what I valued most as a REALTOR®- effective communication, conscientious transaction management, ethical behavior, top-notch service, and ongoing education. Finally, with the rapid advancement of technology in the real estate industry, I knew that I would need to develop a presence on the Internet.
Two main ways that I have found effective in branding myself as a real estate professional can be summed up succinctly: 1) designations and certifications 2) referrals from first-time homebuyers, senior citizens, and new-home buyers. These are the clients whom I especially enjoy representing.
What have YOU done to brand yourself as a REALTOR®? Have you discovered any unique techniques and strategies that seem to work for you? What recommendations do you have for those of us who are still developing their niche and striving to stand out in the crowd?