As real estate professionals, our job is built on relationships, trust, and communication. So why, then, do we sometimes overlook one of the simplest ways to show respect and build rapport—pronouncing someone’s name correctly?
Recently, at an event, my name was announced over the mic—twice—incorrectly. It was "Elsa" the first time, and "Chow" the second. I don’t fault the individuals. We’ve all been there, stumbling over unfamiliar names or defaulting to what we *think* we heard. But as I smiled politely through the missteps, I couldn’t help but reflect on how such small moments can affect how we connect with others.
For the record, it’s *Elisa* (uh-LEE-sah)—not Elsa, not Alicia, and certainly not Alyssa, and *Cho* rhyming with Let's go!!! (Definitely not ChoW). It’s a common enough name, but not immune to the occasional mix-up. And while I’ll always prioritize grace over grudge, I can’t deny that these instances linger. They remind me how deeply personal names are and how crucial it is in our profession to get them right.
Why Names Matter in Real Estate
1. First Impressions Stick
In real estate, introductions often set the tone for everything that follows. Mispronouncing a name, however unintentional, can leave someone feeling unseen or undervalued. On the flip side, taking the time to say it correctly shows that you’re paying attention to details—an essential trait in our industry.
2. Names Are Cultural Bridges
The real estate landscape is as diverse as the communities we serve. Properly pronouncing a name acknowledges a person’s identity and heritage. It signals inclusivity and respect, which are non-negotiable when building trust.
3. It’s a Small Effort with Big Payoff
We pride ourselves on market analysis, negotiation skills, and client care. Learning someone’s name correctly is a minor yet meaningful addition to that list. A quick Google search, a polite clarification, or even jotting down phonetic notes can make all the difference.
Let’s Flip the Script
MIspronouncing a name happens—it’s human. But brushing it off as “no big deal” shouldn’t be the norm. Instead, let’s normalize saying, “I’m sorry, can you repeat that for me?” or “How do you prefer to pronounce it?” It’s not about perfection; it’s about effort.
And for those of us whose names are often the ones mispronounced, let’s find ways to educate others without embarrassment or frustration. I’ve made it a habit to gently correct people with a smile: “It’s Elisa, rhymes with Lisa. Don’t worry—happens all the time!”
A Challenge to My Fellow Professionals
At your next meeting, networking event, or showing, make a point to ask someone how to say their name if you’re unsure. Write it down, practice it, and use it confidently. Small gestures like this create a ripple effect in our industry, strengthening relationships one name at a time.
As for me? I’m Elisa—proud broker-owner, occasional name-game casualty, and big believer in the power of connection. Let’s keep raising the bar, one well-pronounced introduction at a time.
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