The New Localism: "Strategies for Sponsorship"

By
Real Estate Agent with Fathom Realty West Sound WA State 52404

With the unveling of the new Localism BETA version, one of the biggest concerns expressed by our members is how the sponsorship of communities and neighborhoods is going to work.

First, it should be made clear that sponsorship of a particular neighborhood or community won't exclude other members from contributing good, relevant content, photos, videos, listings, market data, etc., to that particular neighborhood/community. Your Localism posts will still show up on the community page. And, if you're a consistent contributor, you can also be displayed as a 'Top Neighbor."

Community sponsorship will afford added visibility to the sponsor. They will be granted a 'static' portion of the community page where they will be asked to author a valued descriptive content on the respective neighborhood/community. Their profile picture and three links will also be provided.

Secondly, the sponsored communities that achieve the greatest amount of success/participation will be the ones where the sponsor champions development and involvement from within the community at large. As I shared in my previous post, "What is Localism?," the whole concept behind Localism is to create micro-social networks where local residents and merchants make meaningful connections and share information relevant to their communities. An effective sponsor would be someone who would aggressively promote and encourage active participation from neighbors and businesses, and solicit their collective contribution of good local content.

How does sponsorship make sense to me and benefit my business?

Imagine if you've been farming a particular development. You may even live there, and be active in the Homeowners Association. What better way to be the chief authority of that development than to create a community on Localism for that specific development. Send out a mailer and solicit involvment on the site for all the residents. Have it become the local community bulletin board to share upcoming events, advertise garage sales, school events, whatever. And guess what? There you are right in the middle of it all!..

It could be a residential development, a downtown condo project, or an older upscale resurgent neighborhood. Perhaps even a commercial development could be created?...the possibilities are virtually limitless!

Some members have argued that their cities or towns aren't large enough to support sponsorship of specific developments and communities. In those instances, it makes more sense to simply sponsor the particular town or city. We have allowed sponsorship of these smaller cities and towns that have a census population size of 40,000 or less.

Again, realize that sponsorship isn't a requirement for your continued involvement and contribution to Localism. As always, there are still plenty of excellent opportunities for you to gain excellent search results and ranking by consistently posting good, relevant articles/information, just as you have in the past.

Community/Neighborhood sponsorship is simply one more optional tool that we've made available to help provide you with more exposure and marketing opportunities for your business.

Here's a few additional helpful links:

https://localism.com/sponsor

All Things LOCALISM

You've Just Sponsored a Community, Now What?

Making the Most of Your Sponsored Localism Community, Part One

Making the Most of Your Sponsored Localism Community, Part Two

Making the Most of Your Sponsored Localism Community, Part Three

Making the Most of Your Sponsored Localism Community, Part Four

Making the Most of Your Sponsored Localism Community, Part Five

 

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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.

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Ambassador
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Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

TLW - I wasn't aware that you had lost it? How long have you been without it?

Jul 17, 2008 09:11 AM #76
Ambassador
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"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

I guess about three or four days now.

Jul 17, 2008 09:40 AM #77
Ambassador
557,018
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Heads Up Gracious...

Looks like it may have been all my fault. It would help if I went into my web mail and purged the 5,000 emails that were collecting space dust :)

Sorry about that. Next time I'll check that before I bang my head against a wall. Ouch :)

TLW...ROAR!

Jul 17, 2008 10:44 AM #78
Ambassador
604,935
Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552

Rich, thanks for explaining the sponsorship rules.  I guess the actual prices will be the next factor for us to consider.

Jul 17, 2008 11:44 PM #79
Rainmaker
183,243
Debra Kukulski, Broker Associate
RE/MAX Unlimited Northwest - Cary, IL
SRES;SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL

Thanks for the explanations.....will you list what under 40,000- towns are available somewhere before the 31st? 

I really think the members who write and post the best local content should be highlighted *at least* as much as someone who simply pays.  Active posting members are paying with their time, which is worth so much more than someone paying to be there, IMO.  However, I will try hard NOT to get an attitude and try harder to understand how this all will work.  I really appreciate all the work you guys do for AR, even if I am not sure if I agree with the sponsorships. 

Jul 18, 2008 11:19 AM #80
Rainmaker
173,453
June Lewis
Northwood Realty Services - New Castle, PA
Realtor Northwood Realty - New Castle,Pa Lawrence Co 7247304571

Hi Rich, I was directed to your blog as an answer to my recent blog. Thank you ..you have cleared up some of my concerns but wow..........I read all  the comments and now there are tons of more questions and issues.......your blog did clarify some of my concerns.

I so agree with the above comment from Debra and I feel the exact same way.  My heart goes out to all the people at the top making the decisions...it must be mind boggling... to read and try to answer these questions .....You are no doubt so busy trying to answer the questions ....how are you finding the time to address the  problems.

I spend a lot of time writing & creating blogs about my area-  time that I could spend doing ACTUAL REAL ESTATE istead of blogging....now it seems I will hAVE EVEN LESS TIME WITH THE NEW lOCALISM. I need to wait & see. and I do not want to start selling adds to other business in the community...that is a whole new

territory that robs me of my time. Everyone says wait it out...but the day after is a bit too late.  The only ones that it will not bother are the ones with the fat checkbooks,  they won't need answers til after the facts.

Thanks  for trying to address all this ..you are appreciated but pass the head ache medicine

Jul 19, 2008 09:01 PM #81
Rainmaker
183,243
Debra Kukulski, Broker Associate
RE/MAX Unlimited Northwest - Cary, IL
SRES;SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL

June, I agree...I am trying to stay positive about it but just know it will bug me if someone just PAYS to sponser all of the areas! Pass the aspirin after giving a handful to Rich!!

Jul 20, 2008 05:13 AM #82
Rainer
22,493
Antoinette Murphy
RE/MAX Atlantic - Absecon, NJ
GRI

Thank you for your post.  I am looking forward to sponsorship on Localism.

Jul 24, 2008 09:01 AM #83
Rainer
122,609
Linda Mae Croom
Topock, AZ
(928) 768-3040

Thanks for the post. i sponsored my small rural town today and being a newbie on AR I need Input, input, more input!!

Aug 04, 2008 05:10 PM #84
Rainmaker
183,243
Debra Kukulski, Broker Associate
RE/MAX Unlimited Northwest - Cary, IL
SRES;SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL

Well, Illinois went off yesterday and I did sponsor 4 communities: Cary, Barrington, Barrington Hills and Crystal Lake.  Does anyone know when we can upload pictures again? 

Aug 06, 2008 01:54 AM #85
Rainmaker
516,438
Russell Lewis
Realty Austin, Austin Texas Real Estate - Austin, TX
Broker,CLHMS,GRI

Rich I am still very enthusiastic abot the whole program, I just hope there is somethng left to claim after waiting for all of the big pointers...On the other hand I also understand the concept of being a top neighbor. The areas I work already know me so I can still post. I'm looking forward to Friday!

Aug 06, 2008 02:49 AM #86
Rainer
111,655
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO

okay i have a few neighborhoods. that's great. now that i look at some of the ones that are set up (and I realize how early in development it all is), I keep thinking.....great to have an ownership but with that ownership I'm feeling like this: the more varied the communities are the more likely john q public is going to want to be there.

For example, just seeing my blog posts or anyone elses seems like it's not enough.  Shouldn't there be local buttons for restaurants, neighborhood organizations, festivals, etc, that we and also john q public could click on? I realize again, most definitely, that this is a new fangled entity.  Just thinking that it's not all about me. I already have my AR blog and so am trying to figure out how to make this about the communities, not me.

Now, having said that, am I nuts? :-)

Aug 07, 2008 01:00 PM #87
Ambassador
581,402
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Carole:  Did you see the screen shot of the newest version of Localism that Jon put out?

http://activerain.com/blogsview/617508/Sneak-peek-The-NEW

It's got what you're looking for. Check out the flags!

Aug 07, 2008 03:34 PM #88
Rainer
111,655
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO

Hiya Rich, yes I DID see that post and I can tell by the general layout it looks awesome. I wasn't able to zero in on what the flags said however lol.   I did more serious investigating just now and found the 'enlarge and zoom' feature lol.  Great, and thanks again. :-)

Aug 07, 2008 03:45 PM #89
Rainmaker
204,203
Everard Korthals
---Preferred Lifestyle Advisors--- - Lancaster, PA
Mountain Realty

Hey Rich, you should add some of Sally's testimonials and personal positive remarks from her own blog to your post to link back to especially since many people who ask "what can localism do for me" want to see examples of some happy localism customers.  I still often reference people back to your post as it explains the best (in my opinion) why Localism is where we want to be.  Thanks again for all your hard work and congrats on it's very success!!! :)

Aug 26, 2008 08:43 AM #90
Rainmaker
208,819
M. Suzi Woods (Gravenstuk)
NOW Sharing the life and spice of the GC one day at a time - Grand Canyon, AZ
Suzi Woods, Prior Independent REBroker in MS

Rich, you may have posted this Q & A, but as you can see there is a lot of info to wade through. My question--Can we still upload individual photos without a blog to Localism? If yes, -how-?

Sep 08, 2008 03:42 PM #91
Rainmaker
622,210
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

I have read a few people mention sponsoring a community in blogs but never fully understood what that meant until now.  It seems like a great way to become an expert in the eyes of the local market extremely quickly.  I will be looking into this immediately for myself and area.

Nov 21, 2008 10:40 PM #92
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

When I go to register, it tells me Localism isn't accepting new accounts.  What am I doing wrong?

Apr 27, 2009 11:07 AM #93
Ambassador
798,599
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Hey Ryan - there's no need to register on Localism, you already have an account there:

http://localism.com/neighbor/gildedagesales

Apr 28, 2009 09:50 AM #94
Rainer
21,364
Doug Curtis
Keller Williams Heritage - San Antonio, TX
Your Agent for Life

Any idea when new sponsorship opportunities will open up?  I tried to register just now and I got a message that "sponsorship has been temporarily closed."

May 21, 2009 09:38 AM #95
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