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Using an Excel Sheet a Plus for ActiveRain Bloggers

By
Real Estate Agent with Dirt Road Real Estate SA676002000

Staying organized as a writer or a blogger has always been part of my writing DNA. As a past business writer for the Post Tribune, Sun Times and Chicago Tribune, nBiz a business journal out of Houston TX (19 years and still writing) and along with other blogging forums, I realized I needed a way to stay organize especially if I wanted to share a past article’s link.

Messes aren't my friend!

My excel sheet is similar for each forum, but is also different. Organizing my ActiveRain blogs begins with keeping each month separate though all are on the same sheet. I start with the first article I post for the current month, #1 (Column A) and then count up until the end of the month.

By the way the second sheet in this excel file is the monthly goals for the current year. Currently my minimum monthly goal is 600 points per day or 18,000 a month.  This writing goal is one of my marketing goals within my strategic thinking one page marketing growth action plan.

The next column (B) is the day of the week the blog is published. Column C is the actual date of publication.

Next is the title of the Article (Column D). If a particular posting has been featured that would be indicated in Column E.

Initially I started tracking the number of views (Column F) though I am not as consistent about that as I was.  The reason as my length of time increases on Active Rain, the views also increased. Now at the end of the month, I do a quick check to see if any particular posting garnered more views than others.  On average the postings do have over 200 plus views.

With all the groups in Active Rain, I believed it was necessary to identify that particular group (Column G) be it for Real Estate Professionals or Consumers (the Public). Next in Column H, I placed any notes that I wanted to remember.

Being a writer and understanding that words do matter along with words having an emotional value, I use a website to determine the emotional marketing value (EMV) of the headline. (Column I) When I first started blogging years ago, I discovered this website (www.aminstitute.com) and have found its calculations to have positive impact on my word selection especially for titles.

Usually, the first four to five words are what grab someone’s attention. For this posting, the first 4 words had a 50% emotional marketing value (Intellectual and Spiritual0.  The entire headline received a 22.2% EMV split between intellectual and spiritual.

Column J is the actual URL link to the posting.  By having this column if I want to reference a particular blog posting in a current endeavor I can quickly copy and paste that URL.

By the way at the beginning of each month on the line before the first article, I will note the current monthly challenge, the criteria and the URL link for that challenge. This way if the challenge requires coming back and entering my response on that URL link, I can quickly undertake that effort.

Finally, each entry takes about a minute with the end result of saving me time and organized. Also, I can make sure I don’t duplicate past title.

Leanne M Smith, The Grit and Gratitude Agent Who Goes the Extra Mile Because Life Begins Where the Pavement Ends.

Feature Photo Courtesy of Pixabay.com

Any reproduction of Leanne M Smith’s blog for use by any AI or GAI, distribution or reproduction including but not limited to electronic newsletters e.g. PDF’s Internet sites or physical products e.g. newspapers, CDs without prior written permission and consent by me, Leanne M. Smith (Leanne Hoagland-Smith) is strictly prohibited.

Posted by

Leanne M. Smith, MS, GRI, rCRMS

2018 KGVAR Rookie Realtor of the Year-55+
219.508.2859 MST
Life Begins Where the Pavement Ends
Connect with me on LinkedIn:
http://www.linkedin.com/in/leannehoaglandsmith
Show All Comments Sort:
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Wow Leanne and you are organize in everything that you do.  Thanks for sharing this blog with us.

 

Jan 05, 2025 09:46 AM
Leanne Smith

My pleasure and hopefully it may help others become better organized as they submit their blogs postings to Active Rain.

Jan 05, 2025 10:25 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

LeAnne you are much more organized than me.  Maybe that should be a 2025 goal of mine. Have a great 2025. Thanks for sharing, make it a great Saturday and enjoy your weekend!

Bill Salvatore, Realtor- Arizona Elite Properties

 

Jan 05, 2025 10:13 AM
Dennis Neal
Exp Realty of Southern California, Inc. - Big Bear Lake, CA
Your Home Sold in 21 Days or We Sell It For Free

Leanne, your commitment to organization and precision is truly inspiring! The way you’ve streamlined your blogging process with Excel is a fantastic example of efficiency and creativity in action. Thank you for sharing these valuable tips—they’re sure to help others elevate their own workflows!

Jan 05, 2025 11:27 AM
Leanne Smith

Dennis Neal your comments are always so appreciated. And yes my goal was to help others become better organized if blogging is part of their marketing plan. Being a one person shop demands finding the most efficient and effective use of one's time. Thank you and good afternoon.

Jan 05, 2025 11:56 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Leanne, I use Excel for business and personal, but haven't ever for ActiveRain.   It is usually for social purposes only these days.

Jan 05, 2025 01:04 PM
Leanne Smith

Well I have never used excel for social activities. Before computers I would use ledger sheets.

Jan 05, 2025 08:26 PM
John Pusa
Glendale, CA

Hello Leanne Smith very valuable educational report for using an excel sheet a plus for ActiveRain bloggers.

Jan 05, 2025 03:17 PM
Leanne Smith

I would like to believe so that this is plus for bloggers here on ActiveRain. Thank you for your comment.

Jan 05, 2025 08:26 PM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

hi Leanne. I notice the effect of a good title as well, expecially on the outside clicks (outside of Active Rain) but also within AR. Some articles that have similar content get much greater clicking to read with a great title and also primary photo or image.

Jan 05, 2025 07:16 PM
Leanne Smith

Yes I have noticed that as well with the articles/blogs I have written over the years. Intriguing photos also encourage curiosity. Thank you and good evening Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI 

Jan 05, 2025 08:25 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Wow Leanne Smith  how impressive your organizational skills.... I think Brian England  can relate.... I on the other hand have no such organizational skills... periodically I try to follow the AR set ups.... Speechless Sunday, Wordless Wednesday, Throwback Thursday and of course Monday Motivations.... nevertheless, not consistently, Endre

Jan 05, 2025 10:18 PM
Leanne Smith

Our differences is what we appreciate in each other. I too attempt to work with the AR themes and like you are not consistent.

Jan 06, 2025 05:16 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Leanne - I can see the benefit for some members.  However, my blogging participation has evolved since first joining ActiveRain, so spreadsheets are no longer a part of my life.  At least for AR.  Good suggestion.  

Jan 06, 2025 02:55 AM
Leanne Smith

Given your focus these days,  I can appreciate your position and still enjoy reading your postings. Take care and good morning Michael Jacobs 

Jan 06, 2025 05:15 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Well, I'm impressed by your diligence and organization, Leanne! As for me, I post and I move on. The last thing I feel I need in my life is more stuff to organize.

Jan 06, 2025 04:06 AM
Leanne Smith

Totally understand. My habit started when writing a weekly column and I could quickly search to ensure I did not duplicate a past column. Thank you for adding to this ongoing discussion.

Jan 06, 2025 05:14 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I really like being as organized as possible, so I have always used spreadsheets myself.  I stopped using Excel when they started charging monthly for its use.  I moved to google sheets and haven't noticed a difference at all, other than I don't have to pay for it, haha.

Jan 06, 2025 05:04 AM
Leanne Smith

Google docs not a fan. The investment in Microsoft office is nominal compared to the ease of use. As to Excel changes, they appear to be nominal. We are in agreement that being organized is helpful for both of us. Thank you and good morning to you Brian England 

Jan 06, 2025 05:13 AM
Anna "Banana" Kruchten
Retired Broker/Owner - Phoenix, AZ
602-380-4886

Oh Leanne I so get this one!  Messes aren't my friend! I would be doing exactly what you're doing except I have my awesome partner Gary, who not only excels at spread sheets and being organized but loves doing it  too!  And interestingly enough I used to know exactly how to find whatever.  But, this past year with all I had to deal with I lost touch.  So, you'll be happy to know that will be one of my 2025 goals.....to get organized and know where it all is.  Messes Aren't My Friend!

Featured in BananaTude!

 

Jan 06, 2025 10:45 AM
Leanne Smith

First thanks for the feature and second I do appreciate your honesty about becoming more organized in 2025. Finally congrats on getting your check for the totaled car.

Jan 06, 2025 02:50 PM
Anna "Banana" Kruchten

Leanne it's not that I'm not organized - quite the opposite!  We made a lot of changes in late 23 and in 24 and with all that had gone on health wise for me I didn't have a chance of following or knowing where everything was now.  I am so glad to be in a place to make it all happen NOW!

Jan 06, 2025 02:54 PM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

You are dedicated for sure. I am impressed! Being organized always feels great.

Jan 06, 2025 05:24 PM
Leanne Smith

Far better feeling that being disorganized.  My goal was to share a way to stay organize if one so desires respective to his or her blog postings.

Jan 06, 2025 08:24 PM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

That is a very organized system. I like it, but do not think I would keep it up and that it would become a burden for me rather than an aid.

Jan 07, 2025 05:55 AM
Leanne Smith

Yes I can appreciate your perspective. For me it's a habit and a process.

Jan 07, 2025 06:20 AM
Doug Rogers
RE/MAX Coastal Properties - Destin, FL
Your Real Estate Resource!

Hats off to your level of organization! I learned long ago to generate topics in advance. Keeps me from wasting time staring at a blank screen.

Jan 07, 2025 06:19 AM
Leanne Smith

Thank you, and good idea to have writing props,

Jan 07, 2025 06:21 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Leanne,

Congratulations on the featured post..well deserved! Messes are not my friend either and your dedication to organization is commendable. You have a process and a habit established now so hats off to you!

Jan 07, 2025 07:28 AM
Leanne Smith

Thank you for the feature compliment, and so glad we are in agreement about messes not being our friend.

Jan 08, 2025 02:30 PM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 602.710.8161 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Hi Leanne, You are very serious about blogging on ActiveRain and measuring your contributions. I like spreadsheets and I think they are very helpful in anything we want to monitor, measure, improve. I use them extensively.

Jan 07, 2025 11:14 AM
Leanne Smith

Using Excel is a habit as I agree with you about monitoring, measuring, improving our efforts. Thank you.

Jan 08, 2025 02:29 PM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Analytics helps zero in on what works and why. It is so valuable to study the performance of a blog post, landing page, video, etc so you can replicate the success. Or see where the audience drops off and you lost them. To double back and fix it and remember the trial and error lesson learned to apply in your next production Leanne Smith.

Jan 08, 2025 04:34 AM
Leanne Smith

Yes tracking is important. I believe this lack of tracking is where many agents fail.

Jan 08, 2025 02:25 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Leanne:

You certainly have a very organized strategy in place for your writing. I use Excel in my business but have not done so with my blogging. You've got me thinking about making some changes.

Congrats on the feature!

Jeff

Jan 08, 2025 12:32 PM
Leanne Smith

Thank you for the kind words. And let me now about any changes you may make?

Jan 08, 2025 02:24 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Well organized, Congratulations and wish you a productive year.

Sam Shueh

Jan 09, 2025 11:22 AM
Leanne Smith

Good afternoon Sam Shueh and may you also have a very productive and profitable year.

Jan 09, 2025 01:26 PM