Why Real Estate Video Channels Fail (And How To Fix Yours)

Why Real Estate Video Channels Fail (And How to Fix Yours)

Does this sound like you? "In the year 2025, I promised myself this is the year of real estate video." 

Oh yeah, I have a YouTube real estate video channel.

But it’s been a while since I uploaded any videos.

How long you ask? (Checking for latest video) Whoa, it's been four, maybe seven years, to be exact.

But I still tell folks I "do video" just because I have a dusty channel that was pretty much abandoned years and years ago. 

And let me tell you, to be honest my last “video” wasn’t really a video at all. It was a glorified slideshow. No audio, no story, no conversation just some bland text floating over pictures.

No personality. No real connection with anyone watching (if anyone even did watch). "Oh, Hi Mom! Thanks for watching. Call you tonight, Love you too."

Looking back, it’s no surprise it didn’t take off.

Here’s the thing: setting up a YouTube real estate video channel is easy.

Anyone can slap a few photos together, throw in some stock music, and call it a day.

But is that what you would want to watch? Would you come back for more?

Folks are way too busy and super hungry for information. Feed them. 

Real estate channels fail because they miss the mark on what viewers actually need and want. People don’t come to YouTube for a slideshow—they’re looking for advice, insight, and personality.

Folks want to hear a friendly, knowledgeable voice walking them through the complexities of buying, selling, or improving a home.

They’re searching for connection and authenticity, not just cold, lifeless facts. Either you or someone else will give them what they want. One by one property listing tours available around the clock to fit their busy schedule.

Why not give them open house on demand real estate showings ?

I didn’t realize this when I started my channel, but now I do. And honestly? It’s daunting.

The truth is, the first few videos I make when I restart this real estate channel probably won’t be great.

They won’t look polished or sound smooth. I’ll stumble over my words. The lighting will be off.

The edits might feel awkward. But that’s okay—because I’ve learned that imperfection is part of the process. The key is to prioritize progress, not perfection.

Here’s my plan:

• Make regular uploads a priority. It’s not enough to create a real estate video channel and hope for the best. A channel needs to be stocked with consistent, worthwhile programming. Think of it like stocking shelves in a store—what’s going to keep people coming back?
• Focus on the viewer. What do buyers, sellers, and homeowners actually care about? What questions do they have? What’s something helpful I can offer them?
• Use a conversational tone. My slideshow failed because it lacked a human element. Moving forward, I’ll aim for a style that feels more like chatting with a knowledgeable friend.
• Accept imperfection. Every video doesn’t have to be Hollywood-level. Each upload is a stepping stone toward getting better.

Starting (again) feels intimidating, especially when I think about how I let my channel sit stagnant for so long. But I also feel energized by the possibilities.

What if I could turn my video channel into a genuinely useful resource for people navigating real estate? What if I could build trust and a sense of community with viewers buying and selling real estate?

But here are the excuses you hear for not using real estate video.

So here’s my message to you if you’ve been sitting on a dead or underperforming real estate YouTube channel: It’s not too late.

It’s not about how long it’s been or how bad your last video was. It’s about starting where you are now and committing to get better.

What would you want to watch if you were searching for a real estate video? Go make that.

Let’s see where this goes. Here to help with your YouTube real estate video channel. 

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I'm Maine REALTOR Andrew Mooers, ME Broker