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Host Informational Seminars as One of My Marketing Strategies for 2025

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Real Estate Agent with Weichert Realtors | Phone Direct 240-506-2434 | 301-681-0550 office MD 593145

Host Informational Seminars as One of My Marketing Strategies for 2025

AR Challenge #1 for January 2025

 

As a realtor looking to stimulate more business in the 55+ Leisure World senior community, I am considering hosting a series of informational seminars tailored to the unique needs of this demographic. Seniors often face complex decisions when it comes to downsizing, relocating, or selling their homes. By continuing to position myself as a knowledgeable and trustworthy resource, I can build new relationships and continue to establish myself as the go-to expert in their real estate journey.

These events can provide an opportunity to:

Educate Seniors: Many seniors are navigating the process of selling a long-time home for the first time in decades. Through seminars, I can cover topics like the current housing market, tips for downsizing, or understanding home equity.

Build Trust: Seniors are more likely to work with a realtor they feel is knowledgeable, empathetic, and approachable. Seminars allow me to showcase my expertise while fostering a personal connection.

Generate Leads: Attendees who find value in my seminar are likely to reach out when they’re ready to make a move. Even if they’re not ready immediately, they may recommend me to friends or family.

 

Choose Relevant Topics:

Focus on issues that resonate with seniors, such as:

  • How to prepare a home for sale.
  • Benefits of downsizing.
  • Navigating the emotional aspects of moving.
  • Financial considerations, including reverse mortgages or tax implications.

 

Partner with Experts: I can collaborate with professionals like estate planners, financial advisors, or senior move managers to provide comprehensive information. This not only adds value but also broadens my network.

Select an Accessible Venue: I will choose a location within the senior community or a nearby facility that’s easy to access and offers comfortable seating.

Promote the Event: I can use community newsletters, social media, and word-of-mouth to spread the word. I also distribute flyers at local senior centers, libraries, and places of worship.

Offer Takeaways: I will provide attendees with handouts summarizing key points or a checklist they can use when planning their move.

Engage and Follow Up: I will encourage questions during the seminar to foster interaction. After the event, I plan to follow up with attendees via email or phone to thank them for coming and offer additional assistance.

 

By hosting informational seminars, I hope to be able to continue to position myself as a trusted resource in the Leisure World senior community. This strategy can not only help me build meaningful connections but can also create a steady stream of potential clients who value my expertise.

Posted by

My AR banner 2017

Barbara Michaluk, Realtor

Phone 240-506-2434

Email: michaluk@verizon.net  /  Web: BarbaraSellsMDhomes.com

Leisure World Specialist / Senior Real Estate Specialist /
Internet Marketing Specialist / Certified E-Pro / Certified Staging Agent

Weichert Realtors / 3816 International Dr / Silver Spring, MD 20906

     Barbara Michaluk Graduate Internet Marketing Specialist Barbara Michaluk Senior Real Estate Specialist   

Show All Comments Sort:
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

Having clarity about one's target market and then crafting a plan to reach that target market is a great step toward planning for success. Thank you and let ActiveRain members know how those informational seminars are received.

Jan 14, 2025 10:26 AM
Barbara Michaluk

Thanks Leanne, The first step in creating success is creating a plan. I believe I can implement this plan and reap the benefit in my real estate business.

Jan 14, 2025 11:18 AM
Lew Corcoran
Better Living Real Estate, LLC - East Bridgewater, MA
Expert guidance. Exceptional results.

Thank you, Barbara Michaluk. Your idea to host informational seminars for the 55+ community is fantastic! It’s a great way to connect and establish trust, and I love that you’re focusing on such valuable topics that truly resonate with seniors.

Jan 14, 2025 01:48 PM
Barbara Michaluk

Thanks Lew, I'll need to get all my ducks in line and determine when the best time of year will be to implement this marketing idea.

Jan 15, 2025 02:51 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, with all the valuable posts you put on AR, you would be a great resource to host these seminars.

Jan 18, 2025 10:12 AM
Barbara Michaluk
Weichert Realtors | Phone Direct 240-506-2434 | 301-681-0550 office - Silver Spring, MD
Leisure World Specialist / Full Service REALTOR

Joan, Thanks for your vote of confidence.  I have been working in the 55+ market for many years and believe I have the knowledge and experience to offer to anyone thinking of moving into this community.

Jan 19, 2025 03:42 AM
Barbara Michaluk

Joan, Thanks for your support.  I have enjoyed working in the 55+ market for many years and believe I have the knowledge and experience to offer to anyone thinking of moving into this community.

Jan 19, 2025 03:43 AM