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Real Estate Sales Advice- Communicating With Sellers

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Real Estate Agent with RE/MAX Coastal Properties BROK.995683208

Real Estate Sales Advice- Communicating With Sellers

As a real estate agent that works with a significant number of expired listings (when the home fails to sale during the listing contract period), one of my primary questions is "what could your prior agent have done differently/better?" Based on this feedback and my own experience, I have develop a system for communicating with sellers. Let's take a closer look! 

Key Steps For Communicating With Sellers

1) Seek feedback after EVERY showing-- In speaking with sellers, this is an area of frustration. After a showing, tumbleweeds... When I reach out to the buyer's agent I get 2 bits of information A) Their client's view/interest/perspective and B) The agent's opinion. Not all agents will provide feedback or even pick up the phone, but I ALWAYS make the effort.

2) Tuesday Market Condition Report--This is a simple video I share to all my active clients. How many new listings? Price Improvements? New pending?Closings, and anything meaningful happening rate wise. Why should a seller paying a commission have to seek out such information? 

3) Timely response to seller calls/questions-- A sellers shouldn't require a pack of Tennessee Bloodhounds to track down their agent. My mornings are spent prospecting (trying to match their home with a buyer) but they can still call or text during that time block. NEVER will a seller question sent during the business day be ignored until the following business day. 

4) Friday Seller Update-- This is the listing agent secret sauce. Many of the expired sellers complained that they had not heard from their agent in WEEKS. MY sellers can't say that. I call every Friday afternoon and provide the good, bad, and ugly if necessary. Some sellers are busy and will let the call go to voicemail. No worries, I will leave a brief message and encourage them to reach out with questions or concerns. If you are starting a real estate career circle this one! Almost every seller (especially the expired ones) have complimented me on this after the transaction. MANY referrals have been the result. 

An agent really can't over communicate with a client. Has it been awkwardly long since you last spoke with your seller? Pick up the phone. Don't know what to say? Pick up the phone and dial. You will think of something!

My Seller Listing Plan Of Action

Need a real estate agent around Destin Florida who will keep you updated? Call Doug Rogers (318) 613-1994 with RE/MAX Coastal Properties. Want to see how your Emerald Coast home compares to the competition? Go to Destin Florida Homes to review properties posted on the local MLS. 

Posted by

Searching for a Top real estate agent in Destin Florida ? Need help selling your Emerald Cost home? Either way call Doug today!

Doug Rogers

Real Estate Agent 

RE/MAX Coastal Properties 

Destin Florida 32541

 

 

(318) 613-1994

 Equal opportunity housing. Doug Rogers is a licensed real estate professional in Florida. Each office independently owned and operated

 

 

 

Show All Comments Sort:
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Doug and thank you  for sharing your blog with us and it makes some great points.

 

Jan 16, 2025 09:02 AM
Doug Rogers

Happy Friday Will!

Jan 17, 2025 04:35 AM
Dennis Neal
Exp Realty of Southern California, Inc. - Big Bear Lake, CA
Your Home Sold in 21 Days or We Sell It For Free

Doug, I love your commitment to keeping sellers informed and engaged throughout the process. Your proactive communication strategies, like the Tuesday Market Condition Report and Friday Seller Updates, are a fantastic way to build trust and keep expectations realistic. This is exactly the kind of thoughtful approach that makes all the difference for sellers!

Jan 16, 2025 11:13 AM
Doug Rogers

Thanks Dennis. Hope things are safe for you in California!

Jan 17, 2025 04:36 AM
Lew Corcoran
Better Living Real Estate, LLC - East Bridgewater, MA
Expert guidance. Exceptional results.

Hi, Doug Rogers, I really appreciate the practical tips you shared for improving communication with sellers! Your approach to keeping them informed and engaged is a game changer, and I’m sure it makes all the difference in maintaining those important relationships.

Jan 16, 2025 01:57 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

All new agents should read and heed your post. Even if the house isn't selling, if you stay in touch, the sellers will usually stick with you. 
Consistent communication should also make it easier should you need to ask for a price adjustment. 

Jan 16, 2025 03:44 PM
Doug Rogers

Marte, it's so easy to "skip" the Friday update call especially if the last one was uncomfortable. I tell agents those are the calls you absolutely must make

Jan 17, 2025 04:37 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

I agree with Marte Cliff Doug!!!  I've heard both sides of the fence about showing feedback but from my point of view, if done right, everyone benefits!!!  More often than not, I'd imagine that agents lose listings because they did not stay in touch with their sellers. 

Jan 16, 2025 07:28 PM
Doug Rogers

Thanks the theme that I hear the most often

Jan 17, 2025 04:37 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Good for you that you go after expired listings, a challenging niche but a good place to be second in line:)Endre

Jan 16, 2025 10:16 PM
Doug Rogers

I tell my broker all the time, the second agent has an easier job

Jan 17, 2025 04:38 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

This is a good list and I think the biggest reason that listings expire is that the sellers had unreasonable expectations, haha.

Jan 17, 2025 04:10 AM
Doug Rogers

In a vacation market like mine we get a lot who want to "test" the market

Jan 17, 2025 04:40 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good afternoon Doug,

SO Glad to see your post featured! Every listing agent and new agent should read your post! I've always said an agent really can't over communicate with a client! Its the number one reason clients are dissatisfied with their agent.

Jan 17, 2025 10:32 AM
Doug Rogers

Been a while since I've earned a feature star. Made me smile

Jan 20, 2025 06:37 AM
Anna "Banana" Kruchten
Retired Broker/Owner - Phoenix, AZ
602-380-4886

Doug this is a must read post for every new or struggling agent. Communication is so key to running a successful business. And keeping in touch consistently with your clients is crucial.  It's hard to imagine agent NOT doing or knowing this...but I know they are out there. Great informative post!

Jan 17, 2025 02:48 PM
Doug Rogers

Sadly agents that don't keep the communication going seem to be in the majorit

Jan 20, 2025 06:40 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

If only all agents would adhere to these professional expectations. Great post.

Jan 17, 2025 02:59 PM
Doug Rogers

Thanks Paula! 

Jan 20, 2025 06:40 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

Congrats on the feature. I provided feedback monthly along with semi-monthly reports from the MLS through List Hub.

In asking for feedback, I do wait 24-48 hours as buyer's agents are busy. Now some will give immediate feedback and others have an attitude "if no offer is made, that is your feedback."

Jan 17, 2025 04:20 PM
Doug Rogers

As for agent feedback...I struggle with when to reach out. Too soon and maybe the agent is still showing. Wait too long and the houses run together ( my experience at least).

Jan 20, 2025 06:41 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

My friend would say that you have to be open to being taught new things by people who have new and different experiences from yours and that’s the bottom line ofevery good communication.

Jan 17, 2025 11:54 PM
Doug Rogers

Love it! Thanks Laura 

Jan 20, 2025 06:42 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Good you are using video and communicating with sellers, not just your viewers Doug Rogers!

Jan 20, 2025 03:29 PM
Gary J. Muccio, Associate Broker
Keller Williams of Central PA - Camp Hill, PA
Exceptional Customer Service!

Good morning, Doug

I agree with Endre, expired listings are definitely a challenging niche, but good for you to have developed a system (and thank you for sharing with others) to win those listing and get the home sold. Continued success to you!

Jan 22, 2025 05:06 AM