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How's Your CTR CTA, All AOK?

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759

How's Your CTR, CTA, All AOK?

Your online audience has a lot of options in their down and dirty real estate search for information. Building an audience for your real estate listings, blog posts, and videos is all about creating content worth the time to glean. Information for a problem solution or to feed a desire.

Make it refreshingly simple.

glass of ice water

Real estate is highly emotional.

Lots of reasons to custom make your click through rate so it soars. And to step up the wiring to dial in your call to action suggestion. To keep the ball rolling.

Your CTR and CTA has to resonate with your target audience.

Drawing them in, and motivating them to take action. Those are the two most important marketing steps to wrap around your fresh pertinent content marketing filling.

real estate bloggingImproving your click-through rate (CTR) and driving meaningful engagement requires a combination of strategy, consistency, and a deep understanding of your audience’s needs and preferences.

Getting them to react positively to your content to make your call to action (CTA) work is critical or you are just wasting your time.

To start, you need to understand who your audience is and what they’re looking for by sliding into their shoes.

Are they first-time home buyers, seasoned investors, or families seeking their forever home?

Each group will have different needs, priorities, and pain points. Tailor your content to address these specific needs, using language and imagery that speaks directly to them.

When potential clients see that your real estate content is relevant and valuable, they’re far more likely to engage.

Next, the way you present your listings, blog posts, and videos matters just as much as the content itself. In the fast-paced online world, where people scroll quickly through feeds, first impressions are everything. Transport the reader or viewer to your unique area.

ZTR can not do that. AI is not a local native with rich experience and daily exposure to what's it like where you live.
visually interesting blog images

This is where creating visually compelling thumbnails and headlines can make a big difference.

Use high-quality, attention-grabbing photos for your real estate listings.

Highlight the most appealing aspects of a property in the thumbnail or title—think “Waterfront Paradise with Stunning Views” rather than “3-Bedroom Home for Sale.” Or better yet, write like people talk.

Ask questions like "Need to find the perfect house but no time to waste in the your search?" or "Getting frustrated find hunting a house to match your "gotta have" and "don't want" list?"

Similarly, for blog posts and real estate videos, focus on creating titles that pique curiosity or promise a solution, like “5 Secrets to Selling Your Home Faster” or “Inside Sneak A Peek Look at This Hidden Gem Neighborhood.”

Your goal is to stop the scroll and make people want to know more with a click.

local community music bandTo bring them in from the curb. And to stick around for another, then one or two more properties because their time is limited. Feed them.

Storytelling is another powerful way to improve CTR.

People are naturally drawn to stories, and this is especially true in real estate, where every home has its own unique narrative.

Instead of simply listing features, tell the story of the home.

Describe how the sun fills the kitchen with light during breakfast, or how the backyard is perfect for summer barbecues. For videos, take viewers on a journey. maine lake home

Let them imagine living in the home by showcasing its personality and potential.

Stories make your content relatable and memorable, which increases the chances of people clicking through to your website, video or blog channel or contacting you via social media insertions.

Consistency and quality in your content are crucial for building trust and keeping your real estate audience engaged.

Regularly updating your real estate website and social media channels with fresh, relevant content shows your audience that you’re active and reliable. However, quality should always take precedence over quantity.

blogging typewriterA single well-crafted blog post or video can do more to drive traffic and engagement than multiple pieces of mediocre content. Focus on creating value, whether that’s through insightful market analysis, practical home-buying tips, or in-depth property tours.

To further improve your CTR, make sure your calls to action (CTAs) are clear, compelling, and easy to follow.

A good CTA tells people exactly what you want them to do next and gives them a reason to do it. Instead of generic phrases like “Click Here” or “Learn More,” use specific, benefit-driven language. For example, “Schedule Your Private Tour Today” or “Discover Homes Under $400K" or whatever attractive price point.”

Place CTAs strategically throughout your content, ensuring they’re easy to spot without being overbearing.

On your website, consider using pop-ups or sticky bars to highlight key actions, such as signing up for your newsletter or scheduling a consultation.welcome to the lake

Another key element is optimizing your content for search engines.

Many potential clients start their real estate journey with a Google search. By incorporating relevant SEO keywords into your blog posts, video descriptions, and listing details, you can improve your visibility in search results and attract more organic traffic.

Tools like Google Keyword Planner or SEMrush can help you identify the best keywords for your target audience. Additionally, include metadata like title tags and meta descriptions to give search engines—and potential clients—a clear idea of what your content is about.

It's all about saving folks time. Accurately labeling what kind of real estate or local information you are serving up to know which cyber shelf to store it online. Make it something that grabs their attention.real estate is emotional

Social media is one of the most powerful tools for driving traffic and building your audience. Platforms like Instagram, Facebook, and YouTube are perfect for showcasing your listings, sharing market insights, and connecting with your community.

Use these platforms to engage directly with your audience through comments, live videos, and polls.

Encourage users to interact with your content by asking questions or creating opportunities for them to share their opinions. When people feel connected to you and your brand, they’re more likely to click through to your website and take action.

Don’t underestimate the importance of email marketing in driving clicks and building long-term relationships. A well-crafted email campaign can keep your audience informed about new listings, market trends, and helpful tips.

Make your emails visually appealing, mobile-friendly, and personalized to the recipient’s preferences.

For example, if someone has expressed interest in waterfront properties, send them updates on similar listings. Always include a strong CTA in your emails to guide recipients toward your website or a specific action.

I like to link to real estate video playlists for more of the same ahead to dive deep into and sample.

Why would you only single shot feed them one blog post or video or show them just a single property and then let them leave? Keep the engagement on your platform going and going as long as possible.

Finally, analyze your performance regularly to see what’s working and what’s not.

Use analytics tools to track metrics like CTR, bounce rates, and conversion rates. Look for patterns in your high-performing content and use those insights to refine your strategy.

For instance, if videos tend to generate more clicks than blog posts, focus more on real estate video content. Similarly, if certain types of CTAs outperform others, adjust your approach accordingly.maine farm horses at dusk

Improving your click-through rate and building a grazing audience for your real estate business is an ongoing process that requires patience, creativity, and adaptability. Feed them daily.

By understanding your audience, presenting your content effectively, and engaging with people on multiple platforms, you can increase traffic to your website and turn clicks into meaningful results.

Every piece of real estate content you create is an opportunity to showcase your expertise, build trust, and make a lasting impression, so invest the time and effort needed to make each one count.

Improving CTR

  1. Craft Compelling Headlines

    • Use action words: e.g., "Discover," "Explore," "Find"
    • Add urgency: e.g., "Limited Time," "Now," "Today"
    • Use numbers or specifics: e.g., "10 Dream Homes You’ll Love"
  2. Use High-Quality Visuals

    • Bright, clear images that resonate with the audience.
    • Add text overlays on thumbnails to highlight key benefits.
    • Optimize visuals for mobile and desktop devices.
  3. A/B Test Titles and Thumbnails

    • Test different variations of headlines and images to see what drives more clicks.
    • Monitor CTR metrics to find the best-performing combinations.
  4. Optimize for Keywords

    • Use real estate search terms your audience is likely to use.
    • Include emotional triggers or power words in your property listing titles.
  5. Focus on the Audience

    • Personalize content by addressing a problem or desire they have.
    • Target specific demographics for more relevance. No longer one size fits all and you need to specialize to keep the niches happy.

Enhancing CTAs

  1. Make CTAs Action-Oriented

    • Use action verbs: "Click," "Discover," "Start," "Get."
    • Create urgency: "Act Now," "Limited Time Offer."
    • Focus on benefits: "Get Your Free Guide," "Unlock Your Dream Home."
  2. Be Clear and Concise

    • Keep CTAs short and direct. "Hurry! Click Here."
    • Avoid worn out jargon or overly complex phrases.
  3. Add Visual Emphasis

    • Use buttons with contrasting colors to stand out.
    • Include arrows or icons to guide users’ attention.
  4. Leverage FOMO (Fear of Missing Out)

    • "Only a Few Left!"
    • "Don’t Miss Out on This Opportunity!"
  5. Make CTAs Specific

    • Instead of generic phrases like "Learn More," use "View Homes Under $300K."
    • Tailor CTAs to the audience's intent.

Testing and Analytics

    • Track Performance: Use tools like Google Analytics to monitor CTR andmooers realty maine realtor andrew mooers conversion rates.
    • A/B Test CTAs: Experiment with different wording, colors, and placements.
    • Optimize Placement: Ensure CTAs are above the fold, easily visible, and strategically repeated.

Is your CTR, CTA a consideration when you hunt and peck blog or start collecting the video loops for your next real estate production? It should be.

Dial it in, study what works and why for success and what flops to avoid repeat failures in your real estate marketing.

I'm Maine REALTOR Andrew Mooers, ME Broker

Comments(11)

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Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Andy, for sharing your experience and advice.

Have a productive month.

Jan 22, 2025 08:36 AM
Andrew Mooers | 207.532.6573

Thank you Roy Kelley !

Jan 22, 2025 08:38 AM
Roy Kelley

We have another icy day in Maryland. We are not accustomed to weather this cold. It was 5 degrees when I had breakfast and has warmed up to 15 degrees this afternoon

Jan 22, 2025 09:27 AM
Ben DeHaven
Haven Realty & Investments - Lakeland, FL
Proudly serving Central Florida!

Hey Andrew! Can you come get your weather out of Florida?! 

I'd love to know what your AVD is for your channel? I've been trying to figure out how to get mine over 5 minutes. 

 

Jan 22, 2025 12:02 PM

"My weather" has been messed up like the nation's. Snow on Bourbon Street? I love snow, hard to ski without it. Snowmobiles work better with snow for navigation, for lubrication of the slides, to avoid early replacement of ski carbide runner skags. Snow shoeing is beautiful and a great work out in the fresh air.

The AVD depends on the video, so many factors from when you upload, where you lose your audience and why. 10 million views, 24,000 subscribers, 1600 videos teach you a lot and always learning.

youtube real estate video channel statistics

Please subscribe to the Active Rain YouTube Thursday Group! You see so many channels that have 20 views, 85 views and no wonder folks give up with that kind of traction. Real estate video SEO is a science Ben DeHaven!

activerain youtube thursday group

Comments
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Andrew- your post makes so much sense. You've laid it out for anyone who wants to find a way to up their game. You take everything you do or place in a post or blog and show why and how you will benefit. You minimize the "fluff" and stuffing that too many posts have. People don't have time for that. Well done!!!

Jan 22, 2025 06:16 PM
Andrew Mooers | 207.532.6573

     Thank you Kathy Streib. It's like the covered dish carefully prepared, carried to and enjoyed by all at the small town pot luck supper. AR members all whip up and contribute their specialty and we all collectively benefit from it.

     Real estate video, you don't want to miss the party. Beef up an existing channel, start a brand spanking new one. It's not 

too late to the party

Jan 23, 2025 01:28 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Andre,

As always you have shared such insightful information with us! You are the guru at attracting clients through your videos, your website and social media!

Jan 22, 2025 06:24 PM
Andrew Mooers | 207.532.6573

Dorie Dillard Austin TX, we all share the same role. Contributing what each of us learns on the job and sharing our unique locations makes AR a worthwhile daily habit. Many hands create the collective experience. All I know is real estate video hits the target audience best, easiest and is memorable. 

maine little league pitcher

 

Jan 23, 2025 01:44 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Your blog is definitely one that I would encourage any newbie to follow!  You give such amazing advice and I always learn something from each of your posts.  Although I have never kept track of what kind of audience I even have, I have been made aware that more people follow me than I even realized, haha.

Jan 23, 2025 04:36 AM
Andrew Mooers | 207.532.6573

Thank you Brian England !

Jan 23, 2025 02:36 PM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Andrew. Must say this post is so loaded with information it is a mini seminar on the topic. Thank you. Enjoy your day. 

Jan 25, 2025 04:17 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Jan 25, 2025 06:37 PM
Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, CFSP
Big Block LPT Realty 858.232.8722 - La Jolla, CA
Coastal San Diego, Veteran's & Retirees Services

Thank you for sharing such valuable thoughts! Well, I don't know if it will be flattering or disappointing to know that what I got out most of your helpful article today was a new Quirky Keyboard! I was going to buy a contemporary one today because - this current one I'm typing this on - is staring to have too many "quirks" of it's own and "sticky" keys. I saw yours in that photo and ordered one immediately.
I am sitting here at my desk adjacent to a real vintage  1935 Royal Typewriter, I thought your looked fun! Thank you.

Jan 26, 2025 08:04 AM
Adam Feinberg
Elegran - Manhattan, NY
NYC Condo, Co-op, and Townhouse Advisor

I have been in the business for almost 9 years now- and still see ctr and my natural reaction is Currency Transaction Report (required for anti money laundering related regulation). I guess my finance training still dominates even after all these years.

Jan 26, 2025 05:23 PM
Andrew Mooers | 207.532.6573

Your Click Thru Rate IS your bottom line to making money or not. You won't be laudering to avoid taxes or a stay at the crowbar hotel for three hots and a cot if you ignore your Click Thru Rate Adam Feinberg.

Jan 27, 2025 03:37 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Thank you for explaining those alphabet soup letters. I love your tutorials.

Jan 30, 2025 11:16 AM