Jonathan Washburn and Bob Stewart were my guests on a 45 minute interview about the new Localism.com:
Bob Stewart gave us an overview of the new Localism site and described its stated purpose.
Jon Washburn explained the history of the Localism portal and how polling the Active Rain community led to the decision to repurpose the portal as a hyper-local community interest site.
Opportunities for community evangelism were discussed along with practical ideas about how existing Active Rain members might benefit.
The sponsored community issue as well as “Top Neighbors” placement were explained.
Jon Washburn explained basic SEO strategy.
Bob Stewart discussed how the SEO strategy will be coupled with search engine marketing to draw consumers to the site.
Jon Washburn answered the BIG question; “Will he sell Localism or Active Rain ?”
The interview is about 45 minutes long and is perfect to download to your iPod, for your evening workout.
(link opens in a new window so that you can take notes while listening)