In my first two posts, I discussed "starting" (which is part of organizing) and then implementation .
The next logical step is execution. I am from Jersey originally so execution can mean different things to different people. LoL
Execution is an essential step because without it, we waste a lot of time and resources getting leads and clients. All of the clients in the world are meaningless unless and until there is execution. This seems simple but I see SOOO many businesses fail to execute even the best business plans. I actually believe that more businesses fail to execute than ones that successfully execute. It is that rampant.
If/ when a business plan is developed and an implementation plan devised, the execution should be a natural consequence because the execution is the result of the implementation. Execution follows the implementation process almost automatically.
Execution DOES require effective communication with staff or external sources of the business (outside call room for example). I spoke with a timeshare executive today and it was very apparent that his outside call room was ineffective....they were not closing leads. This is part of execution.
The final aspect of execution is to establish initial, realistic expectations. The expectations should be adjusted as experience and feedback are obtained. If the results are below expectations, exam the potential causes and of course, FIX THEM!
As with every thing in business, testing is a key!! So that will be my fourth post on the January challenge - next week!!
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