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Real Estate Sales Advice- Document Like Your License Depends On It

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Real Estate Agent with RE/MAX Coastal Properties BROK.995683208

Real Estate Sales Advice- Document Like Your License Depends On It

Boy the things they don't teach in real estate school. Knowing what a "usufruct" is may earn three points on an exam, but doesn't do much in daily practice. But what I'm covering here will. Let's examine why documenting our steps is so important. 

1) Fill Out The ENTIRE contract-- If there is a space on the purchase agreement for the other broker's information, take the time to fill it out. Include relevant phone numbers and emails. This will save the title folks the trouble of having to look up the information (trust me, don't make the title people angry). Draw a line or write N/A in the blanks. Make sure all signature fields, check boxes, and initials are marked.

2) Keep a spiral notebook or journal handy-- When something stumps you (and early on many things will) make a note in the journal, then leave room to write in the answer. After doing this for a couple of months you will have a handy dandy notebook! 

3) Update your clients in writing at key points-- Yes the phone is terrific for a quick text or update. At key points send a detailed email and ask them to read. I've had several instances where a client said "wait a minute" after reviewing the email update. Naturally this was something they had agreed to verbally over the phone. A small step like this can help avoid problems down the road. 

4) Smell Trouble in a file (you will from time to time)REALLY document everything. To the point that you write a note after each phone call. When deals end up in court, depositions are normally months or even a year after the transaction. Try recalling key facts from a file 11 months back. The lawyers will make you look stupid. And that's the point. 

Real estate is easier when you take the above steps. You should make fewer mistakes, which in turn means less headaches. And as the headaches decrease, the number of deals you can close goes up! 

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Searching for a Top real estate agent in Destin Florida ? Need help selling your Emerald Cost home? Either way call Doug today!

Doug Rogers

Real Estate Agent 

RE/MAX Coastal Properties 

Destin Florida 32541

 

 

(318) 613-1994

 Equal opportunity housing. Doug Rogers is a licensed real estate professional in Florida. Each office independently owned and operated

 

 

 

Comments(13)

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Lew Corcoran
Better Living Real Estate, LLC - East Bridgewater, MA
Expert guidance. Exceptional results.

Thanks for sharing such practical advice, Doug Rogers! Your insights on the importance of thorough documentation are a game changer, and I appreciate you breaking it down so clearly for all of us in real estate.

Feb 14, 2025 12:10 PM
Doug Rogers

Much appreciated Sir

Feb 17, 2025 05:56 AM
Christopher Shearer MBA DRE #02062657
Christopher Shearer Real Estate - Carmel, CA
Experience You Can Trust. Results You Can Count On

Great advice! The practical steps you’ve outlined are spot on. Real estate school teaches the basics, but the real-world tips like documenting every detail and keeping clients in the loop are what make all the difference in the long run. I've definitely learned the hard way how much smoother things go when you take the time to fill out every section and keep a detailed record. Your advice on documenting phone calls and staying ahead of any potential issues is invaluable—can't agree more! Thanks for sharing these key takeaways!

Feb 14, 2025 12:34 PM
Doug Rogers

Oh the things I didn't learn in real estate s

Feb 17, 2025 05:57 AM
Christopher Shearer MBA DRE #02062657

Doug Rogers Haha, right? They definitely don't teach you everything in real estate school—like how to navigate interest rates, market shifts, or how to keep your coffee intake at a manageable level. Glad this helped fill in some of those gaps, Doug!

Feb 17, 2025 01:44 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Doug- excellent advice!!!  You can't rely on your memory and no matter how good it is, you'll want things in writing.  I like the idea of a notebook to keep a journal of questions and even situations to keep your education ongoing. 

Feb 14, 2025 07:36 PM
Doug Rogers

Thanks Kathy, the notebook turned into a great training tool. And a awful movie :)

Feb 17, 2025 05:57 AM
Patricia Feager
Flower Mound, TX

Doug Rogers - Best Practices aren't an option. It needs to be firmly put in place with credible documentation. 

Bravo! Well said and written. I hope all agents and business owners pay attention. It's the truth. 

Feb 15, 2025 03:43 AM
Doug Rogers

Patricia--absolutely!

Feb 17, 2025 05:58 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

This is such good advice, Doug. I learned long ago to confirm a telephone conversation of any importance with a follow-up text or email. And I have a tracking program for emails I send, so no one can ever say they didn't get my email... people have tried... but they stop when I read them chapter and verse of when they opened my email and how many times.

Feb 15, 2025 05:25 AM
Doug Rogers

Nina-- I've had what I thought were clear phone calls, only to have the client confused based on a later text.

Feb 17, 2025 05:59 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Doug - a career in real estate is not as simple as some think it is.  The realty of the profession would likely shock - or at least provide some pause - to most observers who think they understand the requirements.  

Feb 15, 2025 05:37 AM
Doug Rogers

70 percent of agents sold nothing last year. Wow

Feb 17, 2025 05:59 AM
Christopher Shearer MBA DRE #02062657

Doug Rogers Haha, right? They definitely don't teach you everything in real estate school—like how to navigate interest rates, market shifts, or how to keep your coffee intake at a manageable level. Glad this helped fill in some of those gaps, Doug!

Feb 17, 2025 01:44 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Feb 15, 2025 06:55 PM
Doug Rogers

Kathy, always an honor!

Feb 17, 2025 05:59 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Doug,

Your tips do make Real estate easier is you follow them. I'm spending more time going over the seller's choices when discussing compensation in our new contracts. I want them to fully understand their choices and the forms.

Feb 15, 2025 08:33 PM
Doug Rogers

Dorie, especially with all the confusion from last year. 

Feb 17, 2025 06:00 AM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

Such good advice. I was sued once, and had all my notes in a three ring binder, when the attorney for our firm saw it he waived all my fees and said this is going to be fun. In court, he annihilated the buyer who was an attorney representing herself. I felt sorry for them at the end. But, it all came about because I had made good notes all along.

Feb 16, 2025 10:59 AM
Doug Rogers

Nick-I had an agent buddy share a similar story. The documentation saved him (and made the other party look dumb

Feb 17, 2025 06:01 AM
Paddy Deighan MBA JD PhD

Nick, I can't tell you how many times I have advised agents to use those precious three ring binders!!!

Feb 18, 2025 12:59 AM
Mike McCann Broker - Mach1 Realty
Mike McCann - Broker, Mach1 Realty Broker-Auctioneer Serving Nebraska - Kearney, NE
ALL Types of Property For Sale 308-627-3700

I also like to keep all emails and texts.  Documentation is so important whether it is because of a problem or just for future followup years down the road. 

Feb 16, 2025 04:49 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Hi Doug Rogers   

    You mentioned Court, depositions, and lawyers.  The late Tallahassee Florida real estate attorney Joseph Boyd, speaking on the subject of winding up in Court, taught Realtors that, "If it isn't in writing, it never happened." 

    I've taken Joe's advice to heart for many years.  Every showing, offer presentation, phone call, listing appointment, home inspection etc. is noted, dated, and written down (and sometimes photographed).   Document everything!

Feb 16, 2025 05:02 PM
Doug Rogers

Fred, 100% must be in writing. Protects all of us. 

Feb 17, 2025 06:01 AM
David M. Dwares
Title Professionals Corp. - Fort Lauderdale, FL
Title guy with a broker license

Doug Rogers I greatly appreciate the advice of not making the title people angry, but the dirty little secret is that we are always angry (or at least, cranky).  Although maybe it's just me.

Feb 19, 2025 01:26 PM
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

Good advice, Doug Rogers 

When everything goes smoothly, as most transactions do, the book of facts about the transaction is not needed.

When a transaction goes sideways, we need to be able to document what happened and document the conversations that were had. And...email is much better than texts in documenting history, as far as I am concerned. 

Mar 05, 2025 10:09 AM