The new 2025 TCPA updates are reshaping how agents communicate. Tighter consent requirements, revocation rules, and steeper penalties mean cold calling now carries serious compliance risks.
Main Implications of the Updated TCPA Rules
Mandatory Written Consent:
Agents must obtain explicit, one-to-one written consent before using any automated calls, texts, or prerecorded messages.Immediate Revocation Compliance:
Consumers can revoke consent via any channel, and agents must honor these opt-outs within 10 business days.Stricter Lead Generation:
Only leads with explicit, direct consent are acceptable, requiring extra diligence in verifying sources.Limitations on Automated Technologies:
The use of autodialers, prerecorded messages, and AI tools is tightly regulated; manual methods are recommended unless proper consent is documented.Increased Penalties:
Violations can incur fines from $500 to $1,500 per offense, making record-keeping and compliance critical.Enhanced Documentation and CRM:
Upgrading your CRM to track consent and opt-out requests is essential under these new rules.
What This Means for Your Marketing Strategy
These changes aren’t just about avoiding fines—they offer a chance to build trust with clients. With traditional cold calling increasingly risky, a modern, compliant lead-generation approach is needed.
Introducing the “No-Call Luxury Expired” Course
This course, by Janie Coffey, is designed for luxury expired listings. It teaches you to build a tailored, market-proof lead-generation system that attracts high-value sellers—without cold calling.
What You’ll Learn:
Build Your Signature Magnetic System:
Create and launch a custom luxury expired listings system that draws motivated, high-priced sellers automatically.Master Market-Proof Strategies:
Develop a system that works in any market (up, down, stable) by focusing on expired listings.Customize and Leverage Proven Tools:
Access a full marketing suite, including tailored letter and postcard sequences that set you apart.Embrace No-Call Lead Generation:
Learn to convert leads with an automated, strategic engine that nurtures trust—no cold calls needed.Live Support and Community:
Enjoy live coaching sessions and ongoing support through September 2025 with a community of like-minded agents.
Adapt to the new TCPA rules, avoid fines, and build stronger client relationships. Join the next “Elevated Expired | No-Call Luxury Expired” cohort starting March 5, 2025.
Your coach, Janie Coffey is a current Co-Chair of the Luxury Advisory Council of eXP, past Sotheby's affiliate Executive VP and past Compass Founding Agent/Executive Director of Sales. She has been selling luxury real estate and teaching fellow agents for years.
You can also see video testimonials on the course website by people who took her last live training in December
Learn more and enroll today. Next live course starts on March 5!
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