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Reduce The Price- NOT Always!

By
Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291

 

Always Reduce the price... But not always!

We've been trained to set property prices low and keep reducing them until someone buys. If a house doesn’t sell quickly, we immediately drop the price. When there are few showings, we think lowering the price will help. The belief that “the first offer is the best” often pressures sellers to reduce.

Lowering the price isn’t always the best solution. Many assume a low price guarantees a quick sale, but that’s not always true. On rare occasions, a low price is a red flag that something may be wrong with the property.

 Think about those small signs that say, "We buy houses for cash, as-is, no commissions." Is that the kind of agent you want to be? 

Every property deserves a marketing plan. Consistency is key, in addition to MLS, advertisements, blogs, signs, word of mouth, and radio! 

When a former client contacted me regarding her upset relative who wanted to sell their home, I learned that three agents had already tried but had been unsuccessful.

The red flags popped up, and I was skeptical; I assumed the house might be overpriced, in poor condition, or that the seller could be difficult to work with. 

When the seller contacted me, I agreed to meet with them. I found both the seller and the house charming. The small, unique home was in excellent condition and was located in a desirable area. 

To me, it seemed very marketable and underpriced! We decided to list it for $25,000 more than the previous price and immediately received showing requests. One buyer fell in love with the home and neighborhood right away and wanted to make an offer. Their agent pulled me aside and warned that they would not allow the buyer to pay more than the previous listing price! 

Another buyer touring at the same time, showed interest, and the first buyer was nervous about missing out. The house sold and appraised at $25k over the previous listing price! And it was sold to that first buyer!

So many times, properties do not sell, and a price reduction is the answer.

But not always!

 

Questions on selling your home

Call Margaret Rome

 

 

 

 

Posted by

Margaret Rome
HomeRome Realty
Broker/Owner/Realtor®

Baltimore, Maryland


Sell Your Home With Margaret Rome

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Comments(14)

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Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

 

Hello Miss Margaret Rome Baltimore 410-530-2400 - I nearly spit my coffee when I read the agent would not allow his client to offer more than the previous list price. 

Lowering the price isn’t always the best solution. Boom. Sometimes hiring a professional is the solution! 

 

Feb 23, 2025 07:38 AM
Margaret Rome Baltimore 410-530-2400

Kathleen Daniels, Probate & Trust Specialist I'm about to share this on the radio right now...let's see if anyone calls in.

Feb 23, 2025 09:07 AM
Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Margaret, it amazes me that so many agents feel that the MLS only will get the home sold.  Market conditions, economy, and overall conditions demand proper marketing beyond the 'Covid' MLS and 4 Sale sign only.  Excellent post.  m

Feb 23, 2025 08:17 AM
Margaret Rome Baltimore 410-530-2400

Thank you,    Mark Don McInnes, Sandpoint-Idaho 

So many agents think of doing only the

3 Ps: Put in MLS, Put up a Sign, and Pray!

Feb 23, 2025 02:50 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Margaret - obviously price is always a factor in real estate but only one albeit a significant one.  

Feb 23, 2025 08:40 AM
Margaret Rome Baltimore 410-530-2400

That is so true, Michael Jacobs, and it is the one a buyer will pay!

Feb 23, 2025 02:51 PM
Roy Kelley
Retired - Gaithersburg, MD

Thanks you very much, Margaret, for sharing this story.

Home sellers are in very good hands when they seek your professional real estate advice and assistance.

Feb 23, 2025 08:52 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Margaret,
Price is a factor but not the only factor and maybe not even the main factor. Proper marketing to the right target market is critical.

Feb 23, 2025 09:18 AM
Margaret Rome Baltimore 410-530-2400

Carol Williams, Good to see you!

Feb 23, 2025 02:53 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Hi Margaret... I totally agree. I've been the second and even third agent in on many a listing over the years... and quite a few times I tweaked the staging, the marketing, and increased the price... and got those homes sold. 

Feb 23, 2025 09:32 AM
Margaret Rome Baltimore 410-530-2400

Nina Hollander, Broker, Spoken like a true Broker!

Feb 23, 2025 02:54 PM
Nina Hollander, Broker

Margaret Rome Baltimore 410-530-2400 well, I've had a lot of practice! :)

Feb 24, 2025 05:25 AM
GilbertRealtor BillSalvatore
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

The key is to convince a homeowner to price it correctly in the beginning to avoid this. Thanks for sharing, make it a great Sunday and enjoy your weekend!

Bill Salvatore, Realtor- Arizona Elite Properties

Feb 23, 2025 10:03 AM
Margaret Rome Baltimore 410-530-2400

Bill Salvatore - East Valley 

I like how you think, price it right!

Feb 23, 2025 02:55 PM
Aura Alex
Seattle, WA
Retired Real Estate Pro

"Think about those small signs that say, "We buy houses for cash, as-is, no commissions." Is that the kind of agent you want to be?"- Margaret.

Those signs represent a certain part of the real estate market, typically catering to distressed properties or sellers who need to move quickly and are willing to accept a lower payout for convenience.

While this model can serve a purpose, it doesn't align with every agent's values. The kind of agent you want to be depends on the clients you aim to serve and the principles you uphold in your business.

FEATURED in the Old Farts Club.

Feb 23, 2025 10:47 AM
Margaret Rome Baltimore 410-530-2400

Thank you so much, Aura Alex, for the feature in OFC!

And I do love your last sentence before the feature~

Feb 23, 2025 02:58 PM
Anna "Banana" Kruchten
Retired Broker/Owner - Phoenix, AZ
602-380-4886

Margaret I agree with you! Marketing with exceptionalism added into the mix makes a huge difference.  What a interesting way to think that other agent who said....I can't sell it over the previous list price.  Right!  That is not her decision to make - it's the  buyers choice.  I am thinking right now of many instances where I let the sellers know I could most get 50+K over what other agents thought was right pricing.  And did I?  Well you know that answer.  Why would I suggest something I didn't think I could make happen for my clients!!

Feb 23, 2025 11:08 AM
Lew Corcoran
Better Living Real Estate, LLC - East Bridgewater, MA
Expert guidance. Exceptional results.

I really appreciate your insights on pricing, Margaret Rome Baltimore 410-530-2400—it’s refreshing to hear a different perspective on the issue! Your story highlights how understanding the market and trusting your instincts can lead to amazing outcomes, and I’m grateful you shared that valuable lesson with us.

Feb 23, 2025 12:07 PM
George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

Margaret price plays a major role in how quickly a house will sell, BUT some houses will sit on the market for several reasons no matter the price.

Feb 23, 2025 12:24 PM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Margaret. A widow lesson in sales from a seasoned master. Let it have more exposure. So, you will be featured in Bananatudes today. Congrats!

 

Feb 25, 2025 04:28 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
Southern Utah's Preferred Real Estate Agent.

Interesting how some agents will look at the former list price and assume the seller will accept an offer at that lower price! Reducing the price is not always the answer and you proved that, Margaret. 

Feb 25, 2025 05:26 PM
Patricia Feager
Flower Mound, TX
Inactive/Semi Retired Real Estate Agent

Margaret Rome Baltimore 410-530-2400 - I never talked my sellers to reduce the price. If they brought the topic up, I would meet with them and have a heart-to-heart talk. Most often when I asked why they considered dropping the price, it was because they were under the influence of someone outside the real estate industry. 

Showing them most recent comps and talking to them helps guide their decision making. A good agent always looks out for their client's best interest and explains with facts and current information. 

You wrote a wonderful post and it's very informative too. 

Mar 01, 2025 01:25 PM