Always Reduce the price... But not always!
We've been trained to set property prices low and keep reducing them until someone buys. If a house doesn’t sell quickly, we immediately drop the price. When there are few showings, we think lowering the price will help. The belief that “the first offer is the best” often pressures sellers to reduce.
Lowering the price isn’t always the best solution. Many assume a low price guarantees a quick sale, but that’s not always true. On rare occasions, a low price is a red flag that something may be wrong with the property.
Think about those small signs that say, "We buy houses for cash, as-is, no commissions." Is that the kind of agent you want to be?
Every property deserves a marketing plan. Consistency is key, in addition to MLS, advertisements, blogs, signs, word of mouth, and radio!
When a former client contacted me regarding her upset relative who wanted to sell their home, I learned that three agents had already tried but had been unsuccessful.
The red flags popped up, and I was skeptical; I assumed the house might be overpriced, in poor condition, or that the seller could be difficult to work with.
When the seller contacted me, I agreed to meet with them. I found both the seller and the house charming. The small, unique home was in excellent condition and was located in a desirable area.
To me, it seemed very marketable and underpriced! We decided to list it for $25,000 more than the previous price and immediately received showing requests. One buyer fell in love with the home and neighborhood right away and wanted to make an offer. Their agent pulled me aside and warned that they would not allow the buyer to pay more than the previous listing price!
Another buyer touring at the same time, showed interest, and the first buyer was nervous about missing out. The house sold and appraised at $25k over the previous listing price! And it was sold to that first buyer!
So many times, properties do not sell, and a price reduction is the answer.
But not always!
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