For some professional real estate agents losing a real estate sale is a sad event. However, when these real estate agents know their value and do not compromise that value, sometimes losing a sale is the end result. This is not the time for despair or sadness. No, this is the time to keep smiling and let me share why.
First, when professional real estate agents known their value such as a minimum compensation for sellers and buyers and stay true to that minimum, they may lose a real estate sale or a real estate listing opportunity. Yet, these same agents have stayed true to their own ethics, value and business model. REMEMBER: Working for free is not sustainable business model.
Second, being upfront with buyers about minimum compensation fees works with the buyers’ budget. Professional real estate agents build loyalty by turning down real estate transactions that hurt the agent’s bottom line when taking into account time. REMEMBER: Time is money.
Third, clients who are encouraged to reach out to listing agents learn about how other agents conduct real estate transactions. From my experience, those clients recognized the difference between real estate agents. REMEMBER: Professionalism is a long term commitment.
Fourth is these referred clients are often apologetic and may even feel remorse by working with another brokerage. REMEMBER: Be gracious if this happens. This is not the time for "gloating."
Fifth, professional agents keep smiling because they have built loyalty, do not have to expend time for little compensation and can invest their time on more productive activities. REMEMBER: People buy from people the know and trust.
These situations often happen with low value properties. And if the property has a higher value, then maybe the relationship between the clients and the professional agents was not as strong as the agents believed?
Leanne M Smith, The Grit and Gratitude Agent Who Goes the Extra Mile Because Life Begins Where the Pavement Ends.
Feature Photo Courtesy of Pixabay.com
Any reproduction of Leanne M Smith’s blog for use by any AI or GAI, distribution or reproduction including but not limited to electronic newsletters e.g. PDF’s Internet sites or physical products e.g. newspapers, CDs without prior written permission and consent by me, Leanne M. Smith (Leanne Hoagland-Smith) is strictly prohibited.
Comments(22)