While I do keep up with SEO in general, I do not keep up with it on an ongoing basis. I just focus on making our site most usable to users and then figure the rankings will fall into place. Recently I found some interesting trends and wanted to see if anyone was seeing the same.
I manage vacation rentals on the Big Island of Hawaii so most of the content we put out there is built around things to do on the Big Island, vacation rentals on the Big Island, places to see, etc. While we try to cover everything on the Big Island, our focus for content is primarily centered on things directly related to vacation rentals.
One of our competitors uses a similar strategy, but has put more focus on the other items, which is return bring more traffic to their site and may be easier to rank for. While we have not seen them overtake us for any of our key keywords, we have seen their rankings increase for many of them.
Has anyone seen similar results or strategies that have worked?
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