An excerpt from "You Are the Media Now: 8-Step Content Marketing System to Boost Sales."
Once you've developed your buyer personas, the next step is to brainstorm content ideas that will resonate with them. This is Step 1 of the Content System. Content that speaks to your audience's needs, challenges, and interests are what will set your brand apart and help you stand out in a crowded marketplace with lots of noise. The key to success is research.
Content research ensures that what you’re putting out is relevant, valuable, TRUE, and most importantly, meets the interests, emotional benefits, and demands of your target audience.
This is an area where many businesses fall short, but if done correctly, it becomes the foundation of a successful content marketing strategy.
Learn More [RMichaelBrown.com]
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