One of the best components you can formulate for your business is to implement a public speaking platform. Here are 6 benefits to adopting this strategy--but there is one catch:
Benefits
1. Free Information: Give back to the community free valuable information
2. Exposure: You receive exposure demonstrating your expertise, services, and products
3. Networking: You have an opportunity to network with attendees, not try to sell them anything, by creating open lines of collaboration when possible
4. Practice: By speaking publically you begin to hone your skills for any situation
5. Confidence: Public speaking is rated as the #1 or #2 biggest fear in America. By speaking on a consistant basis you can build your confidence which comes in handy in any business situation
6. Resume: By implementing a public speaking platform within your business you build your resume, you open door to presenting for others, and you become someone is looked at as having a "special skill"
What's the Catch?
Simply finding a location. Why is it so difficult?
1. You do NOT want to hold your speech at your place of business. This turns off at least half the crowd who never attend because of this fact. The people that do attend are waiting for a sales pitch--not a good place to be in to convince people you want to connect
2. Do not hold it at a location that is an office within your niche. What? Don't hold a speech at an affiliates mortgage company office, appraisers office, peers real estate office, or any other connection to real estate
Where Do You Go?
1. Junior Colleges: If you have a JC in your area it is often one of the most affordable and perfect locations for an event. Classroom space is inexpensive and often set up for AV components or with AV components. It also sets the tone that you are "teaching" and this isn't a Chamber drink fest
2. Eclectic: Do you have an art gallery in your town? Many times they have beautiful spaces that are closed at night. This provides you with a "talking point" location and more cache than a JC classroom
3. Local: Is there a local "space" that people recognize as a meeting place? Small shop owner or restaurant owner? Be creative because often times hotel space or conference center space is very expensive
Comments(6)