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🛣️ Putting It All Into Perspective 🛣️

By
Commercial Real Estate Agent with Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker AZ BR 528507000

Leanne Smith polled the collective recently about whether any/all were more discontented with our industry and NAR, given the recent legal cluster.

Good Q, with an infinite number of points of view. Here's mine:

Remember the book "Who Moved My Cheese"? Came out in the late 90s. All about having to adapt to the new wave of disruptors in the real estate industry. Easy little book with a powerful message. We all read it back then.  

Many newer to the business have yet to experience a rough market. Foreclosures, short sales, distressed clients who can't afford to pay you, 'REO kings and queens' who won't bother to communicate, and dealing with bank negotiators who were raised by wolves!  


They will learn and/or they will leave. Change is constant.

Every cycle has its own strengths and challenges . . . one of my favorite clients says "Nothing's better than recession buying!" LOL 


And with each of these hills and valleys, a new cast of characters in every transaction or project. Some are gems, some are lead weights.

This business PAYS and it pays well. You don't even have to be all that good at it (well, you SHOULD BE, but we've all witnessed that it ain't necessarily so). Time and time again. Just fake it till you make it, then get away with it for a few years and see if you can keep your broker out of court. Or jail.

There will always be dipshits in our industry. Like buses.
Every 15 minutes, one will come. And one will go.

There will also always be periodical market corrections, sometimes sharp.  2008 anyone?

As for NAR . . . long-established 'institutions' are being dismantled in real time . . . the strong will survive and the no longer useful will fall away. We shall see how THEY adapt when their cheese is moved. 

And so we drink . . . the good stuff. Break it out!


There's always a reason to celebrate . . .


Featured Photo by Alexander Naglestad on Unsplash

Comments(13)

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Jasvir Josan
Direct Realty and Mortgage - Elk Grove, CA
Target Marketing Specialist

Thanks Candice A. Donofrio for this great article. Really helpful in motivating new agents like me. Have a wonderful day!!

Apr 03, 2025 11:38 AM
Candice A. Donofrio

Thank you! ☺️

Apr 03, 2025 11:44 AM
Lew Corcoran
Better Living Real Estate, LLC - East Bridgewater, MA
Expert guidance. Exceptional results.

You really hit the nail on the head with this one, Candice A. Donofrio! Your perspective on the ever-changing landscape of real estate is both refreshing and relatable. Thanks for sharing your insights and reminding us all to keep our cheese close—life’s too short not to enjoy the ride!

Apr 03, 2025 12:56 PM
Candice A. Donofrio

Amen to that! 🥂

Apr 03, 2025 01:59 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Candice- I'd almost forgotten about that book!!! I remember 2007-08. I'd just started doing Home Staging and met many agents who had never worked in a climate where they had to get out and work...hold Hope Houses, market like crazy etc. Many left and some who stayed were on their way out anyway. Those who thrived adjusted. They learned about bank-owned  and underwater homes. They also came to ActiveRain and learned about blogging!!!!  Libra

Apr 03, 2025 06:14 PM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

They also came to ActiveRain and learned about blogging!!!! 

💯 🎯 ♎‼

And found new niches, and got additional education, and crisis = opportunity riding the wind! ❤ 

Apr 03, 2025 07:04 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Candice - thanks for the throwback memorable cheese moment.  Gouda points made with your perspective too.  I believe a part (ok, maybe a slice) of the success of the book was it was sharp in its approach to turning the analogy into a very workable way of interpretation.  Well, especially for those who took more than a piece of advice shared.  More alliteration, fromage factoids but an overwhelming number of spongy puns in my mind might grate one's view.  

Apr 04, 2025 03:28 AM
Candice A. Donofrio

Hahahahahah! Well played, sir!

Apr 04, 2025 06:41 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Hey, I have the book Who Moved My Cheese on my bookshelf, but I don't think I have ever read it, haha.  I will have to make a point of reading it in the near future.

Apr 04, 2025 06:06 AM
Candice A. Donofrio

Everyone should read it!

Apr 04, 2025 06:42 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

Love that book and along with the book  The One Minute Manager Meets the Monkey. And much appreciate the mention.

Apr 04, 2025 10:37 AM
Candice A. Donofrio

There's another good one! 💖🤡🐒

Apr 04, 2025 12:33 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Apr 05, 2025 06:41 PM
Candice A. Donofrio

Thank you ♎💖!!!

Apr 06, 2025 08:52 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Yes, change is always happening and those who learn to adjust will continue on. Those who don't, won't. Or else they'll just muddle through hoping things change back again!

Apr 06, 2025 05:13 AM
Candice A. Donofrio

Running joke: They will go back to doing hair at Walmart . . . till the next boom . . .

Apr 06, 2025 08:52 AM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

I come for the great industry observations and stay for the music.  Never heard this Zeppelin song.  Which album?

Apr 06, 2025 09:13 AM
Candice A. Donofrio

Really? Celebration Day is side 1, track 3 on Led Zeppelin III. 
Came out 55 years ago in 1970 . . . 

Apr 06, 2025 09:44 AM
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

Times change! Look at our current political and government situation. If you refuse to bend with the breeze, you will probably break.

Apr 11, 2025 06:08 PM
Anna "Banana" Kruchten
Retired Broker/Owner - Phoenix, AZ
602-380-4886

Looking back after 35 years in the industry I have to laugh when I think of folks who somehow think 'things aren't going to change'.  They're always changing and it's up to us to adjust and find ways to think smarter and create a new way.  Out with the old and in with the new....change is good!   And I won't even get started with NAR and other you know whats.......change is good.

May 01, 2025 10:18 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
Southern Utah's Preferred Real Estate Agent.

Read that book when making the transition from the corporate world to running my own business. BIG CHANGES, BB!!! It did help put everything in proper perspective to become successful and line my own pockets with money instead of taking care of people who could have cared less about me.

That LZ is CRAZEE good!

May 14, 2025 05:58 PM