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How a 1983 Tariff Changed an Industry - And My Life

By
Real Estate Agent with Kona Home Team (luva llc) RB-24133

This Isn’t About Politics—It’s About Experience

In the early 1980s, I wasn’t just working on motorcycles—I was racing them. I lived and breathed motorcycles. As a mechanic for Kawasaki and Harley-Davidson dealerships on Oahu and in Las Vegas, I saw both sides of an industry in crisis. Harley was struggling, while Japanese bikes dominated the market and the track.

Then, in 1983, everything changed.

A Tariff That Reshaped an Industry

The U.S. imposed a massive tariff on Japanese motorcycles over 700cc, aimed at saving Harley-Davidson. Almost overnight, racing classes shifted—750cc bikes were downsized to 699cc, and Japanese manufacturers moved more production to the U.S. to avoid the tariffs, creating thousands of American jobs.

At the shop, I watched the impact unfold firsthand. Harley got a second chance, while Kawasaki, Honda, Yamaha, and Suzuki adapted fast. The experience left a lasting impression on me - tariffs, when done right, can reshape industries, protect jobs, and force innovation.


Reagan’s Bold Move: The 1983 Tariff

In April 1983, President Ronald Reagan signed a five-year tariff plan, dramatically increasing the import duty on Japanese motorcycles over 700cc:

  • 1983: 45% 
  • 1984: 35%
  • 1985: 20% 
  • 1986: 15% 
  • 1987: 10% (back to normal levels) 

The goal? Give Harley-Davidson time to recover. But what happened next went beyond just Harley—it changed American manufacturing.

Notice the big white patch on my back, it was required as rookie to wear that - I cut up an old t-shirt and duck taped it to my leathers - lots of riders got to see it from behind - I won the race!

The Unexpected Twist: Thousands of Jobs Created in America

Rather than accept the tariffs, Japanese manufacturers adapted by moving more production to the U.S. to avoid the import tax:

Honda expanded its Ohio factory, creating thousands of jobs.

Kawasaki ramped up production in Nebraska.

Yamaha and Suzuki followed suit.

For the first time, foreign motorcycle brands were being built in the U.S. on a large scale, bringing long-term jobs, technology, and investment to American workers.

Another favorite - 1982 GPZ 550 - I had over 25 motorcycles during my youth

Harley’s Comeback and a  Win-Win for all 

Meanwhile, Harley-Davidson used this window wisely—improving quality, modernizing production, and reclaiming its reputation. By 1987, Harley was profitable again—and in a bold, unheard-of move, they asked the Reagan administration to lift the tariffs a year early.

This wasn’t just about Harley—it was a blueprint for how strategic tariffs can work. The 1983 motorcycle tariff didn’t just protect one company; it forced innovation, created American jobs, and reshaped an industry.

The Lesson: Tariffs Can Work—If Done Right

Most tariffs drag on too long or cause unintended consequences. But this one? It saved an American icon, forced foreign investment in U.S. manufacturing, and proved that short-term protection can lead to long-term economic strength.

Looking back, I realize just how big of an impact those years had—not just on my career, but on an entire industry. It was a rare case where everyone evolved—and America came out stronger.

Back in the 80's, this was my "production class" Kawasaki 1000 Z1R

Why This Matters Today This story isn’t just history—it’s a lesson for today’s trade debates. If done right, tariffs can protect American industries—but only if they push companies to innovate rather than rely on permanent protection.

Would this strategy work again today? That’s up for debate. But one thing is clear—the motorcycle tariff of 1983 changed American manufacturing forever.

And just like manufacturing, housing and real estate are cornerstones of our economy. When smart policy is paired with local insight and long-term thinking, we can strengthen communities, create jobs, and keep opportunity within reach—for everyone.

🔧🏍️ Let’s Talk: What Do You Think? 💬 Do you think tariffs can still work today? 🏁 Were you working or riding in this era? I’d love to hear your thoughts!

Key words: #TariffsMatter #MadeInAmerica #TradePolicy #ManufacturingJobs #EconomicStrategy #LessonsFromHistory #BusinessInsights #AmericanIndustry #HarleyDavidson #MotorcycleCommunity

Posted by

Lance Owens RB-24133
 808.936.8383 

LUVA Real Estate | 75-240 Nani Kailua #8, Kailua Kona, HI 96740   
     REALTOR® / BROKER-IN-CHARGE • Residential homes, Condos, Land, Agricultural/ Equestrian/Large Acreage 
Hawaii Association of REALTORS® (HAR) 
     2025 President | 2023/24 State RPAC Chair
     2023 HARLA Graduate 
National Association of REALTORS® (NAR) 
     2023-25 Director | 2024-25 RPAC Participation Council | Safety Advisory Committee | Region 13 Leadership
NAR Designations
      
AWHD (At Home With Diversity) | PSA ( Pricing Strategy Advisor) 
West Hawaii Association of REALTORS® (WHAR)
     2023 REALTOR® of the Year | 2018/2022 Preside

Comments(12)

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Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

I agree with this 100%.... Manufacturing, housing and real estate are cornerstones of our economy. When smart policy is paired with local insight and long-term thinking, we can strengthen communities, create jobs, and keep opportunity within reach—for everyone.

Thank you Kona Home Team (LUVA LLC) Lance Owens (RB-24133)    This is a lot of very good information and an accurate history lesson that proves tariffs and fair trade can work and be very productive!  

 

Apr 04, 2025 12:08 AM
Kona Home Team (LUVA LLC) Lance Owens (RB-24133)
Kona Home Team (luva llc) - Kailua-Kona, HI
2024 Real Estate Expert - Hawaii Island

Mahalo Debra Leisek  
I really think it is important for us to turn off the "noise", keep politics out of decision making process and use our own heads to see if something can or cannot work, and this memory of mine has stuck with me 40 years now and I trust it. 

Apr 04, 2025 12:23 AM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

I agree, working together for a common good is the only way to succeed. The world is upside down and we need to get back on track and move forward! Maybe we should all wear a white patch in the spirit of white flags to encourage working together!

I'd say this memory of yours is downright impressive in more ways than one! You have a lot to proud of here! What an amazing ride to the top! 

thank you Kona Home Team (LUVA LLC) Lance Owens (RB-24133) 

Apr 04, 2025 12:42 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Aloha, Lance - I remember 1983.  And it's good to know history too as specifics, timing and many sorts of other things can change/evolve with the passing of time.  Thank you for sharing your perspective in this post as well as your connection to a world that will remain foreign to me - that is, motorcycle riding especially at a competitive level.

Carol Williams - a SCS Second Chance Saturday post selection consideration.  

 

 

Apr 04, 2025 04:07 AM
Kona Home Team (LUVA LLC) Lance Owens (RB-24133)

Thank you Michael Jacobs, it made such an impression on me, it has stuck with me all these years, and I hope they get it right this time as well. 
And on Motorcycles, still riding them on a regular basis (4 in my garage) but a lot slower, and lot more cautious at 64 years old ;) 

Apr 04, 2025 02:52 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Kona- I truly appreciate your sharing your personal experience. I agree...when done right it works for everyone. There is no need for us to roll over at the expense of businesses and jobs here. A little short term discomfort is worth it. 

Apr 04, 2025 06:41 PM
Kona Home Team (LUVA LLC) Lance Owens (RB-24133)

Thank you Kathy Streib, its so good to see support on an issue that is about America and not about a political party. I am glad to see the support on something as simple as understanding how tariffs can actually work, when deployed correctly - now we wait and see 

Apr 04, 2025 11:43 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Lance- most people don’t understand tariffs. They only listen to what they hear on the news. No one has taught this in school- tariffs etc. I listened to a shrimper who says this will help his industry here. 
I’m glad you shared your first hand knowledge 

Apr 05, 2025 05:24 AM
Adam Feinberg

I was taught about tariffs in high school- though I was educated about them well prior to covering in class since my dad worked for an investment bank. Still, whether this was covered in a classroom or not- it's up to the parents to teach their kids essentials not typically covered in most classes. My dad was teaching me about inflation and the stock market as a young child. I was learning about accounting and I even took a home repair mechanics course in high school (my family was never good with tools- so I was grateful it was offered at my high school). Education is what you and your family make of it- and not everything should be on the shoulders of the school district.

Apr 05, 2025 07:13 PM
Kathy Streib

Adam Feinberg I agree with you. In a perfect world, parents would take responsibility for teaching and guiding their children. 

Apr 06, 2025 05:48 PM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

When those in charge believed the US could survive on a service economy, this was a false belief.

Apr 05, 2025 08:31 AM
George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

Kona Home Team (LUVA LLC) Lance Owens (RB-24133) the tariffs just went into effect and we are already seeing car manufacturers, and others moving their production to the US.  Need to turnoff the mainstream media, and wait for the liberals in the stock market to finish having the hissy fit, and we will be better than before.

Apr 05, 2025 02:54 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
Southern Utah's Preferred Real Estate Agent.

Enjoyed your Harley Davidson success story! Bringing production back to America means more jobs, more products, more money being put back into our economy instead of other countries. Tariffs do work but the msm is pushing a totally different story and the worst part is that gullible people out there, believe them!

Apr 05, 2025 05:28 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Apr 05, 2025 06:41 PM
Kona Home Team (LUVA LLC) Lance Owens (RB-24133)

Thank you 🥰

Apr 06, 2025 01:23 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

This was an interesting story to share, and yes, if done right, tariffs can be effective!

Apr 06, 2025 05:15 AM
Greg Large
ERA Real Solutions - Grove City, OH
A Tradition of Trust

Lessons learned first hand are usually the most memorable.  Thanks for sharing your experience, sad so many are quick to judge without considering consequences that only time can enlighten perspective.

Apr 07, 2025 10:59 AM
Kona Home Team (LUVA LLC) Lance Owens (RB-24133)

Great insight Greg Large 
I have faith in the system, I think we will come out ahead. Have a great week 
Aloha and Mahalo 

Apr 07, 2025 03:01 PM