Your real estate prospecting letters can bring good results, or they can do nothing at all. It all depends upon whether you follow the five rules for writing real estate prospecting letters.
Rule #1 for writing ANY letters - Never, ever begin with “I” or “We.”
It’s your prospecting letter, but it's not about you. If you want your potential client to read it and respond, it has to be about his or her
wants/needs/interests/problems/worries.
“I want” is an absolutely sure turn-off. The people reading your letters don’t care what you want.
Of course you must introduce your services. But do it in a way that says: “Here’s how I can help you,” not “I want your listing.”
This rule, by the way, applies to any kind of letter writing. Unless you're writing to someone near and dear and are saying "I love you," don't start with "I."
Watch Active Rain on Monday for Rule #2. Meanwhile, if you don't want to write your own letters, get in touch. I not only have plenty of pre-written letters you can use, I'd love to write custom letters, just for you!
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