Rule #2 for writing real estate prospecting letters

Rule #2 for writing real estate prospecting letters - Consider your audience. 

Before you begin to write a real estate prospecting letter, take time to think about the people who will receive your letter.
•    Are they in a bind and need to sell quickly to avoid foreclosure?
•    Are they unhappy because their home didn’t sell after being listed for months?
•    Do they need to sell due to divorce?
•    Have they been trying to sell by owner?
•    Do they need to sell a vacant house during or after probate?
•    If they’re thinking of downsizing, are they putting it off due to the work involved in disposing of a lifetime’s worth of possessions?

Or – are they folks who may or may not have an active desire to sell?

Your letters need to somehow enter the conversation that's going on in their heads.

Then they need to show that you understand their situation, and that you have the desire and the expertise to help them achieve their goals. 

If you don't have the talent or desire to write your own letters, get in touch! 

I have more than 40 pre-written letter sets available on my website, AND I would love to write custom letters, just for you. 

marte@copybymarte.com
www.copybymarte.com

Priest River, Idaho
208-448-1479

 

Call on Copy by Marte for:

Custom Web Copy....Agent Bios....E-mail Campaigns
Community Pages....Postcards....Custom Prospecting Letters
Articles....Blog Posts....Print Ads

PLUS

Pre-written real estate letters that save you time and money -
and keep you in touch with your prospects.