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The Chicken Little Syndrome Regarding Showings

By
Real Estate Broker/Owner with Beam & Branch Realty TREC #547752

In my market, I have noticed a big trend that is not a good one. For the past few weeks, it is evident that showings have dropped dramatically. After visiting with other agents in my area, they are noticing the same trend. But before you go down the path of "The Chicken Little Syndrome" which means, the sky is falling, take a breath and make a plan.

Those who are watching the "news", are surmising this downward showing trend has to do with the tariff situation and of course this week, the stock market volatility.  But, having done this for two decades, there always seems to be "issues" that affect bringing out potential buyers. And, if you have been in this business for this long, you most assuredly have seen many factors such as the crash of 2009, COVID, natural disasters, change of Commander in Chief, election years, and on and on and on!

How do you counsel your seller's when the market appears to have, "dried up"? There are several things that agent's can do to provide to your seller's to keep the lines of communication open:

🐥 Have candid conversations. Don't hide the good, the bad, or the ugly. Your clients need to hear from you.

🐥Be prepared with the latest market trends and data that is specific to their neighborhood.

🐥 Discuss creative options. It is time to adjust the price? Have an Open House, or create another "event" to encourage people to come to the home?

🐥Talk with other REALTORS® who have listings in the area to collaborate if possible. Sometimes holding multiple open houses together can help to generate showings.

🐥Discuss homes in their area that are under contract or have recently sold. Compare price per square foot, amenities, upgrades, etc. to assess if there is something more they (Seller) could do to be more attractive.

The most important aspect of a slow market is to stay on top of the communication. When you go silent, your Seller's can dream up all sorts of scenarios, worry themselves, and cause friction. I have always found that upfront, candid conversations are always the best.

Let's hope things will pick up soon and that everyone is not panicking that the sky is falling! The chicken little syndrom is no fun at all! And, guess what? It serves no purpose! 

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Comments(24)

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Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Well said, Paula!  It's important for agents to communicate often with their clients. And agents need to educate themselves to help calm the fears of sellers and buyers. 

Apr 07, 2025 06:40 PM
Dr. Paula McDonald

It really is part of our duty to maintain a clear line of communication as well as a cool head.

Apr 07, 2025 07:23 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Paula - real estate can be confusing.  Any time.  For those participating as well as others on the sidelines.  Even some practitioners are uncertain.  I have repeated it often over the years, real estate is not as easy as some think or say.  

Apr 08, 2025 03:06 AM
Dr. Paula McDonald

You bet it is, Michael. I always kind of giggle when new agents say the reason they got into this gig was because, "they love to show houses"! I tell them that is a tiny portion of what we do.

Apr 08, 2025 05:26 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Good morning, Paula. This is it in a nutshell and too many agents forget:

"The most important aspect of a slow market is to stay on top of the communication. When you go silent, your Seller's can dream up all sorts of scenarios, worry themselves, and cause friction. I have always found that upfront, candid conversations are always the best."

Apr 08, 2025 03:59 AM
Dr. Paula McDonald

Oh man is that correct, Nina. Seller's imaginations can get away from them very quickly.

Apr 08, 2025 05:26 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I wish that the news was actually the news and not something filled with lies to push different agendas, haha.

Apr 08, 2025 05:28 AM
Dr. Paula McDonald

That would be nice Brian! Those HGTV shows show all the glitz and glam and the accelerated process that is nothing like the real thing.

Apr 08, 2025 06:11 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Hello Dr. Paula McDonald 

The sky is not falling ...we are in a cycle. Panic serves no one and does not change the environment/conditions.  

Like you, I have always found that upfront, candid conversations are always the best.

Apr 08, 2025 11:52 AM
Dr. Paula McDonald

Exactly, Kathleen. I know you are highly skilled with these sorts of conversations.

Apr 10, 2025 01:25 PM
Joe Mojica
Laer Realty Partners Bowen - Port St Lucie, FL
Your Home Adds Value to You

Dr. Paula McDonald - the six valid suggestions you made in your blog are valuable. Thank you for sharing it with us.  Have a awesome week.  Joe

Apr 08, 2025 01:08 PM
Dr. Paula McDonald

Thank you, Joe. You have an amazing week as well.

Apr 10, 2025 01:25 PM
Peter Mohylsky,
Property Management International-Destin - Inlet Beach, FL
Call me at 850-517-7098

I agree with you except.  I have seen an uptick here over the last few days.  We are in the spring break season here and more folks are considering their options regarding possibly purchasing here

Apr 10, 2025 04:39 AM
Dr. Paula McDonald

Thank you, Peter. So glad you are seeing an uptick. We hope it comes this way soon.

Apr 10, 2025 01:26 PM
Keith O. Royal, MAPA
People's Trust Realty - Spring Hill, FL
Real Estate Professional, W. Central Gulf Coast FL

Well put... Our job will always be to educate and disseminate factual understanding of our Market. Absolutely love this!!!

Apr 10, 2025 05:25 AM
Dr. Paula McDonald

Well, thank you, Keith. You have an outstanding rest of the week.

Apr 10, 2025 01:26 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Paula,

What a great title and analogy Paula! It is our job to educate our buyers and sellers ..the sky is not falling...communicating often with our clients will help us stay on the positivity road...being negative and fueling fears serves no purpose!

Apr 10, 2025 06:08 AM
Dr. Paula McDonald

Thank you, Dorie. And yes, education is imperative.

Apr 10, 2025 01:26 PM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

I am in this situation right now Dr. Paula McDonald and it is weird as one school district over showings are crazy, but in this area, there is just nothing happening and it has been that way for a while.

Apr 10, 2025 07:58 AM
Adam Feinberg
Elegran - Manhattan, NY
NYC Condo, Co-op, and Townhouse Advisor

The Real Deal reported contract cancellations have doubled! What is buried in that headline is that contract cancellations were .5% and have now doubled to 1%. Is that something I would keep my eye on - sure, of course, it would be foolish to ignore...but...panic, no. 

What I am seeing on the ground, at least in my market, is that buyers that have an agent- they are moving off the sidelines and taking action if possible (inventory levels are often too low for some clients to find a reasonable match). On the flip side, my firm provides leads to all agents in a open transparent process- first to respond gets it- and new buyer/seller leads have crawled to a near halt in the last 2 months vs December and January that were busier than typical winter months. I can obviously talk through client concerns with those I am in contact with but there is a wider concern beyond those that we can reach directly. 

Markets are influenced by confidence in our leaders- and the extreme ups and downs are a reflection of the players of both real and imagined concerns. While I have confidence in my local real estate market for many reasons, at least to a certain point as we are not immune to the broader economy- I don't have confidence in our broader economic environment- and it's justified.

While I believe Trump has valid concerns about trade imbalances- there is no strategy or intelligence on how to fix it other than a wrecking ball. I understand that is why so many of his supporters love that about him- but there is no fast or easy fix to the problem and there are many other approaches that would have far greater odds of success without putting fear, panic and overall chaos out in the forefront. The issue is two fold- one is manufacturing and second is that Trump wants to create a Value Added Tax- V.A.T. (but he will never call it that since he attacks Europe's way of doing business). Even on a fast forward timeline...if possible, I don't see company's like Apple being able to build a plant like what exists in China here in the U.S. anytime soon- likely years away. Even if you take compensation and taxes out of the equation (something I have been thinking about for many years- especially for company's like Apple) - we don't have the supply chain, the training, the workers, etc. In China they have the infrastructure created so that if plans change on manufacturing an iPhone- i.e. you need a different sized screw than planned for- no problem, because the plant that makes the specialized screw is down the road from the assembly plant- and the plant leaders are in constant contact with one another. In order for us to compete- we need to create this infrastructure all while we are destroying capital when there are ways to address without fear and panic. Another aspect to this- the bond market. If bond holders call in the bonds- asking to be repaid, because after all- a bond is little more than holding debt- and the government is unable to pay or unwilling to pay- that could end not only the relationship- but any holder of these bonds have legitimate reason to fear not getting repaid. This is a legitimate concern right now. If I owned a lot of Treasuries right now- as a lot of foreign governments do, I would be concerned about the US cancelling that debt. It's not that the sky is falling- it's that we are handling relationships as well as our promises poorly, breaking trust in the process and that is a legitimate reason for pause. 

Apr 10, 2025 09:20 AM
Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, CFSP

I was going to say the same thing LOL

Apr 13, 2025 07:29 AM
Dr. Paula McDonald

Well, Adam, your answer is a blog within itself! :)

Apr 10, 2025 01:28 PM
Anna "Banana" Kruchten
Retired Broker/Owner - Phoenix, AZ
602-380-4886

It's so interesting Paula that I'm hearing this 'chicken little' thing from some agents around the country.  I've been through just about every market and there is always a way to creatively deal with whatever comes down the pike.  Here in PHX we are not experiencing this and haven't in a long time. Seems like homes continue to sell like hot cakes. I see a home pop up and am not surprised to see it pending within days.

Apr 10, 2025 10:59 AM
Dr. Paula McDonald

Yes, Anna. And so many agents get caught up in the negative when our clients need us to be steady Betty!

Apr 10, 2025 01:31 PM
Faye Y. Taylor
StepStone Realty, LLC - Floresville, TX
Country Living with City Convenience -Wilson Co TX

I have been sending my sellers the SABOR MLS viewing report and Zillow views every week so we can track the trend.  But also caution them that MLS has a bad response from buyers on the interested vs not interested ratings for a couple of reasons but to notice that Zillow saves do not turn into showings.  Might that be because buyers are tracking for price reductions?   But it does give us statistical data.  The common problem in this area it less than 40% of agents give showing feedback.  Ours sends out the request 3 times and virtually no responses from agents.  Have to personally email and HOPE for a response if you don't get it after 3 tries. 

Apr 10, 2025 03:05 PM
Dr. Paula McDonald

Hi Faye. It is frustrating when agents do not provide timely feedback. Very unprofessional in my opinion.

Apr 11, 2025 06:52 AM
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-801-5525

Paula, excellent blog that offers a plan and options creating rails for sellers to run on in challenging markets. When the agent takes charge in addressing the issues, the seller will feel grounded by the guidance and more likely choose the most beneficial course of action.

Apr 10, 2025 09:49 PM
Dr. Paula McDonald

Thank you, Kris. I like the word, "grounding" you used. That is so true.

Apr 11, 2025 06:53 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I guess we have to realize that we are in control of what we consume and take into our minds… Everybody be safeout there.

Apr 10, 2025 10:38 PM
Dr. Paula McDonald

Yes, we are, Laura. If you think the sky is falling, most likely, things will be chaotic in your life.

Apr 11, 2025 06:53 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

One of the statistics I bring to my listing and buyer clients is the absorption rate. Here in Golden Valley for many residential properties it is a seller's market as inventory is less than six months. Along with days on market this can help in the decision making process.

Apr 11, 2025 08:02 AM
Dr. Paula McDonald

That is always a good one to show, Leanne. Those numbers don't lie and provide the true picture for an area.

Apr 11, 2025 12:25 PM
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

We cannot allow ourselves to be overcome by the "chicken little syndrome".

Nor can we let ourselves chicken out when the market becomes more difficult.

Apr 11, 2025 06:17 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Apr 12, 2025 06:52 PM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Paula. When the trend is down you can follow the crowd or buck the trend. The best results often are produced by those who take the road less travelled. You are in control of you and can get others, like your sellers, to travel the road with you if you are creative and convincing. Enjoy your day.

Apr 13, 2025 06:46 AM
Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, CFSP
Big Block LPT Realty 858.232.8722 - La Jolla, CA
Coastal San Diego, Veteran's & Retirees Services

Dr. Paula McDonald - I have posted many times in The Rain about Chicken Little - and you have tapped into some great pros and cons here...with creative solutions. 
Chicken Little lacks experience, I tend to be more of a Brick House 🐷 Pig 😂in the land of Little Golden Books. I've seen the worst this market can deliver and I'm still here. So, I did it before, I can do it again is the attitude as I'm better prepared each new season.

Apr 13, 2025 07:24 AM