In my market, I have noticed a big trend that is not a good one. For the past few weeks, it is evident that showings have dropped dramatically. After visiting with other agents in my area, they are noticing the same trend. But before you go down the path of "The Chicken Little Syndrome" which means, the sky is falling, take a breath and make a plan.
Those who are watching the "news", are surmising this downward showing trend has to do with the tariff situation and of course this week, the stock market volatility. But, having done this for two decades, there always seems to be "issues" that affect bringing out potential buyers. And, if you have been in this business for this long, you most assuredly have seen many factors such as the crash of 2009, COVID, natural disasters, change of Commander in Chief, election years, and on and on and on!
How do you counsel your seller's when the market appears to have, "dried up"? There are several things that agent's can do to provide to your seller's to keep the lines of communication open:
🐥 Have candid conversations. Don't hide the good, the bad, or the ugly. Your clients need to hear from you.
🐥Be prepared with the latest market trends and data that is specific to their neighborhood.
🐥 Discuss creative options. It is time to adjust the price? Have an Open House, or create another "event" to encourage people to come to the home?
🐥Talk with other REALTORS® who have listings in the area to collaborate if possible. Sometimes holding multiple open houses together can help to generate showings.
🐥Discuss homes in their area that are under contract or have recently sold. Compare price per square foot, amenities, upgrades, etc. to assess if there is something more they (Seller) could do to be more attractive.
The most important aspect of a slow market is to stay on top of the communication. When you go silent, your Seller's can dream up all sorts of scenarios, worry themselves, and cause friction. I have always found that upfront, candid conversations are always the best.
Let's hope things will pick up soon and that everyone is not panicking that the sky is falling! The chicken little syndrom is no fun at all! And, guess what? It serves no purpose!
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