Rule #7 for writing real estate prospecting letters:
Use good grammar
When you’re writing real estate prospecting letters, take care with your grammar
and spelling.
You should do that no matter what you’re writing, but it might be even more important when writing prospecting letters. If you make a mistake on a web page or blog post, you can fix it, but once you’ve sent that letter, you’re finished.
People keep and even share postal mail. That’s good. But when they discuss your letter, you want them to discuss how you'll be able to help them – not your poor grammar or your misspelled words.
So proofread. Check and then check again, because it’s easy to miss an error on the first or second read. Part of the problem is that when you wrote it, you “know” what it says. So you see what you expected to see.
If your grammar skills are shaky, or even if you aren't sure you've caught all your own typos, get help. Ask a friend, family member, or perhaps your office manager to proofread for you.
Meanwhile, sharpen your own skills by getting a copy of my Grammar Guide for Real Estate Agents.
Written in simple, non-academic terms, this guide outlines the most common grammar mistakes and misspellings made by real estate agents. Then it offers examples and tricks to help you remember what you just learned.
Happy prospecting!
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