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Ask An Ambassador: Treat New Clients Better Than Old?

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Real Estate Agent with Transaction Alliance 513.520.5305 www.WarrenCountyOhioRealEstate.com SAL.2002007747

This week I'd finally reached the "enough" point with our cable provider.  The bill just keeps going up and up, and the reality is almost everything we watch now isn't network TV, but on one of the streaming apps instead.  If the Washington Caps have a game on ESPN+, I probably halfway watch the game with my phone leaned up against one of the cat or dog bowls while I'm making dinner for the furry herd.

I checked out Hulu+Live and YouTube and coupled with keeping our cable TV company only onboard for Internet access, I could cut our bill substantially.  So called the cable company fully prepared to strip our service down to Internet only.

But...I could hardly get the words out of my mouth when the customer service rep gave me a quick "let me see what I can do, can you hold for a moment?" And within moments she was back with a deal.  We'd get the brand new client price for the next 12 months and to sweeten the pot further, bumped up our Internet speed with no increase in price.  And you know what else?  How about we swap out those $15/month control boxes for $5/month Xumo boxes?

And while I'm happy to get the deal and avoid making other changes (at least for now), why does it take threatening to leave to get the same kind of treatment that new clients automatically get?

Now admittedly, old clients in our real estate business may not get the same treatment as new clients get, but it's not because we take them for granted.

Instead, it's a reflection of the more experienced we are as agents, the better we are at taking care of our clients.

We've made mistakes and we learned, and improved. 

We've had more time to learn even more about our local markets.

We've developed better relationships with our builder reps.

We've got more systems in place to make sure nothing gets missed.

We've got a bigger referral network now than we did years ago (ActiveRain helps significantly with that!).

For that matter, blog posts aren't the same as they were years back either.  We learned what worked and what didn't, and adapted.

If we're willing to continue learning, our newer clients should always start off in a better position than we could offer our "older" clients at the time we worked with them.

Keep learning and improving.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109 
Ask for us by name if you visit the office!

EHO
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

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Comments(15)

Show All Comments Sort:
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Bill (and Liz too) - fine tuning continues as countless things become clearer.  

Apr 15, 2025 05:56 AM
Liz and Bill Spear

A little more efficient in many things.  For the most part, I've figured out the optimal way for me to make and distribute the food for our furry herd.  It's my biggest consistent time chunk each evening :)

Apr 15, 2025 06:06 AM
Scott Schulte
Scott Schulte LLC - Phoenix, AZ

🤷 Don't rule out the Tablo, over the Air with DVR! I'm with you, years and years with our communication company, for them to refuse to run a new wire under the street. Ton's of people dropped them the moment fiber came in. 📺

Apr 15, 2025 06:01 AM
Liz and Bill Spear

Scott, I was also considering what will be available once we move.  Which service would carry the Caps games once we move?  The reality is most of the carriers have way more channels than I watch or would even care about.  Do I get CBS sports network so I can watch Navy football games? 

We've got fiber optic coming down the street now, but the price point is higher than the standard cable, so I can live with existing for now.

Apr 15, 2025 06:09 AM
Scott Schulte

Tablo has no monthly...   I put an antenna in my attic...  80+ channels.. 

Apr 15, 2025 11:53 AM
Liz and Bill Spear

Scott Schulte , our new place is about 100' down from a mountain ridge on the opposite side of NoVa/DC area, so I suspect that would block any antenna signals coming from the East.  We will have fiber optic high speed, so I'm okay with biting the bullet on that cost.

Apr 15, 2025 04:27 PM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Cell phone companies care more about new clients than keeping old ones. I am sure they spend a lot of dollars figuring it out, but I think they are wrong.

Apr 15, 2025 06:24 AM
Liz and Bill Spear

I had a similar conversation with my cell phone carrier last week and cut about a third off my bill without needing to give up anything.  There's definitely some behind the scenes calculus about how inertia keeps old clients in place and how many extra dollars can be made vs. the clients lost.

Apr 15, 2025 06:28 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

Good points. I always had issues when offers for new customers ignored past loyal customers.

Apr 15, 2025 06:55 AM
Liz and Bill Spear

I see this regularly.  I am not a hopper from business to business unless forced to, but everyone has their limits.

Apr 15, 2025 09:11 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Hello Bill, Liz and Bill Spear I wish my cable company (Xfinity) would offer me the same - $39.00/month while I am paying $99.00/month. They refuse. Plans are in place to move to "air" Internet.  

I like your analogy of treating new clients better than old.  A lot changes - we learn, we grow, and get better at what we do and the services we provide. 

Apr 15, 2025 07:41 AM
Liz and Bill Spear

The difference between existing customer rate and new can be absurd.

Apr 15, 2025 09:12 AM
GilbertRealtor BillSalvatore
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Thank you for sharing the information. Wishing you continued

success. Have a wonderful day and sell a house. Bill

Bill Salvatore, Realtor- Arizona Elite Properties

Apr 15, 2025 08:36 AM
Liz and Bill Spear

No showings today, so I think that's not going to happen.

Apr 15, 2025 09:13 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Bill,
I've never understood the "Give new clients a better deal" strategy. When I went to cancel, the same thing happened. It didn't work on me. I did switch and my bill has gone up over the years too, but I end up staying with this company because they have a local office and amazing customer service. I know I'm not going to get put in a black hole of hold when I call with a problem (which isn't that often). That is worth a lot to me.

Apr 15, 2025 08:39 AM
Liz and Bill Spear

In my case, I'm looking at a handful of months until we move, so sticking with existing is a little less disruption for me and with price a wash I'll stick with the familiar.  But I fully expect to cut the cable fully at our next place.

Apr 15, 2025 09:14 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Associate Real Estate Broker

It is sad that the thieves only wake up when they are in jeopardy of losing a monthly paying client.

Apr 15, 2025 10:08 AM
Liz and Bill Spear

Ed, I think they're already awake based on the super quick switching of price plans, they just count on few people taking action.

Apr 15, 2025 04:28 PM
Anna "Banana" Kruchten
Retired Broker/Owner - Phoenix, AZ
602-380-4886

Seems like we go through this over and over with a few companies and Gary always makes 'the' call to customer service and ends up getting a better deal once again.....year after year.  Seems so stupid to me....why not just offer the same prices to older clients as you do newer ones or those old ones calling yet again. 

Featured in BananaTude

 

Apr 15, 2025 10:12 AM
Liz and Bill Spear

Thanks for the Tude feature!
I'd lay money that all the big cable companies rely on people NOT doing what Gary does and forcing their hand.  Ride it out and see how much extra they can collect, for as long as they can.

Apr 15, 2025 04:29 PM
Anna "Banana" Kruchten

I bet your right Bill.   There are no words......

Apr 16, 2025 10:45 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good afternoon Bill,

You are exactly right..good points about always offering the new clients a better deal! We have so many choices out there and keeping our old clients happy needs to be a priority!

Apr 15, 2025 10:31 AM
Liz and Bill Spear

A local company has been laying new fiber optic lines down our street for that past couple of weeks and will go live soon.  There price is slightly higher than the big cable company.

Apr 15, 2025 04:29 PM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Excellent point! And yes, I often re-negotiate services to get the better deal. Remembering our past clients is super important. We need them to know we care.

Apr 15, 2025 10:33 AM
Liz and Bill Spear

Taking care of old and new clients both is critical to long term success in our business.

Apr 15, 2025 04:30 PM
Adam Feinberg
Elegran - Manhattan, NY
NYC Condo, Co-op, and Townhouse Advisor

I cut the cord other than for internet only with my cable company once HBO started their streaming service- so I have no idea how tempting the deals might me now- but thanks for the peak into it. 

On the issue of old vs. new clients...well this weekend was interesting. I was touring 2 townhouses with clients that were my former upstairs neighbors- who I have done 2 sales deals with- and now we are looking at an eventual 3rd deal together. We were talking on the sidewalk- and one of my past clients just happened to walk past us. I didn't notice her at first- but she saw me and said hello. She also noticed I was talking to likely clients- and she put in a nice recommendation for me. I have had this happen a lot- since most of my business is very close to where I live (rather than covering all of city like most of my colleagues) and because NYC is a walking town. As a result, from time to time- I am with a new client when a past client walks past and gives me a recommendation. Unfortunately for the client that recognized me on the street, and we did not know this fact until 6+ months after the sale closed- I sold her an apartment where the architect for the condo conversion was the guy accused of all of those murders tied to the discoveries at Gilgo Beach in Long Island. When I bumped into her after I learned about this- she told me "no wonder why I often get this creepy vibe in the building". Apparently Netflix just released a docuseries on this guy last week called Gone Girls. I feel terrible about this- but of course not even the police knew who this guy was at the time she had closed.

When I worked in Finance- the most wild stories I ever had were involving drinking, hazing of new employees, and strippers...but it took a career change into real estate to find far wilder stories to tell. 

Apr 15, 2025 10:45 AM
Liz and Bill Spear

Adam, While NYC might be a huge city, you still get the benefits of it's a small world after all!  Amazes me how often someone I know knows someone else I know well outside of what you'd expect to be normal.  There's a past Rainer I've met in Maryland who is Facebook friends with a past seller/buyer client of ours here in Ohio.  You just never know who will know who!

I used to visit Long Island fairly regularly to visit a supplier in Hauppauge, and I remember seeing the news article about the killer, and saw the trailer for the upcoming series.

Apr 15, 2025 04:33 PM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

Liz and Bill Spear I have always been a believer in learning more every day. Every day gives us a new opportunity to apply that "new" knowledge to our new clients and sometimes even past clients.

Apr 15, 2025 12:19 PM
Liz and Bill Spear

I used to kid with my coworkers that once I learned something new that day, I could go home :)  There's always something new to add to our tool kits :)

Apr 15, 2025 04:36 PM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home again, home again...

They're losing clients left and right to Hulu+Youtube deals...   I'm next.

And personally I object to them offering me a deal on the way out.

Apr 15, 2025 05:27 PM
Liz and Bill Spear

I'm a pragmatist about it.  Yes, it's irksome to be offered the deal, but I'll still take the deal knowing I'm a short timer with them.  But the dance would still be the same with the next cable company when we move.

Apr 16, 2025 06:31 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Loyal and long-time clients should always be treated as good or better than new clients, haha.  I have always hated that about our service contracts; we see introductory deals offered that we, as long-time and loyal customers, are not allowed to receive, haha.

Apr 16, 2025 05:01 AM
Liz and Bill Spear

Yep, taking a look at a cable company's site and see the offering prices for new customers and the difference in rates vs. established customers is very significant.

Apr 16, 2025 06:32 AM