Many sellers fall prey to what we call “Castle Syndrome,” believing their home is a unique gem in a sea of listings. They are not in touch with their market nor their market value and if they do not hire the right Real Estate Professional, they could be in for a disappointing experience, leaving money on the table.
In today's dynamic and fluctuating real estate landscape, timing is everything. You typically have a narrow window—less than and average of *21 days—to command the best price for your home. Engaging actively with motivated buyers during this period is essential; otherwise, you risk waiting for the market to reset, which can extend your selling timeline significantly.
New buyers are often still finding their footing in the market. If your home lingers on the market too long, you could lose the attention of both savvy, seasoned buyers in the first 2-3 weeks and newer prospects who may have been excited initially but are now hesitant because you have exceeded the average days on market, begging the cliché question, "What's wrong with it?".
*While the precise timeframe can differ depending on market conditions, the core message remains unchanged: know your neighborhood's average days on market, the absorption rate and your comparables — adjust your approach accordingly. You want to be in The Flow of the market, see the diagram below. A home priced above market value that doesn't adapt quickly can miss its window to attract top-tier buyers—and their competitive offers.
Remember, the right price isn't just about numbers; it’s who you hire, their local market knowledge, and the strategy they employ to ensure your home stands out, captures interest, and fetches the premium it deserves.
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