Many of you follow my Funny Friday Series ~ Only in Austin ~ El Arroyo, and if you do, you know there's no place quite like it!
Since 1975, El Arroyo has been serving up legendary hand-squeezed margaritas, mouthwatering Black Angus beef tacos, and a full lineup of Tex-Mex favorites, all with a side of laughter thanks to their iconic, ever-changing marquee.
Their witty signs have captured hearts far beyond Austin, sparking a marketing phenomenon! Today, you’ll find their puns on cups, napkins, keychains, you name it, sold all across the country.
And now, they’ve taken their brilliance to the next level:
El Arroyo just erected a new sign at Austin-Bergstrom Airport!
You'll find it curbside at Arrivals, by Column H, just outside Baggage Claim, ready for the ultimate Austin photo-op until May 9th!
The sign reads: “This is YOUR sign the airport is improving!”
(It sure is — AUS is undergoing a major expansion, adding a new parking garage and over 171,000 square feet of new terminal space, set to open in 2026!
Next time you fly in, snap a pic, share a laugh, and be part of the fun!
Follow along with #JourneyWithAUS.
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