Admin

El Arroyo Lands at AUS: Your Sign to Smile and Snap a Pic!

By
Real Estate Agent with Coldwell Banker Realty ~ 512.750.6899

Many of you follow my Funny Friday Series ~ Only in Austin ~ El Arroyo, and if you do, you know there's no place quite like it!

Since 1975, El Arroyo has been serving up legendary hand-squeezed margaritas, mouthwatering Black Angus beef tacos, and a full lineup of Tex-Mex favorites, all with a side of laughter thanks to their iconic, ever-changing marquee.

Their witty signs have captured hearts far beyond Austin, sparking a marketing phenomenon! Today, you’ll find their puns on cups, napkins, keychains, you name it, sold all across the country.

And now, they’ve taken their brilliance to the next level:
El Arroyo just erected a new sign at Austin-Bergstrom Airport!
You'll find it curbside at Arrivals, by Column H, just outside Baggage Claim, ready for the ultimate Austin photo-op until May 9th!

The sign reads: “This is YOUR sign the airport is improving!”


(It sure is — AUS is undergoing a major expansion, adding a new parking garage and over 171,000 square feet of new terminal space, set to open in 2026!

Next time you fly in, snap a pic, share a laugh, and be part of the fun!
Follow along with #JourneyWithAUS.

Posted by

(512) 750-6899
CALL OR TEXT

EMAIL ME

My ActiveRain Blog

ReloAustin.com
Austin Real Estate Website

CanyonCreekNews.com
Canyon Creek Neighborhood

I specialize in Listing and Selling homes in the NW Austin Area. I use my experience to guide clients through the process, whether selling or buying. It’s a beautiful thing when your career and a passion come together. I love what I do!

 

Comments(12)

Show All Comments Sort:
Roy Kelley
Retired - Gaithersburg, MD

Good Sunday morning, Dorie.

Keep smiling and have a great day.

Apr 27, 2025 09:50 AM
Dorie Dillard Austin TX

Thank you Roy Kelley 

Apr 27, 2025 01:48 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Dorie, that is very cool, and whoever is in charge of the witty signs should be very proud.

Apr 27, 2025 09:51 AM
Dorie Dillard Austin TX

The witty puns are submitted to El Arroyo from the public Joan Cox ! A real collaborative effort involving the community.

Apr 27, 2025 01:50 PM
Joan Cox

OH, did not know that, that is cool too!

Apr 27, 2025 03:06 PM
Anna "Banana" Kruchten
Retired Broker/Owner - Phoenix, AZ
602-380-4886

What a great move on their part!  Very smart!  Keep on growing El Arroyo!  And BTW AZ would be a great spot for your food and style!

Apr 27, 2025 10:39 AM
Dorie Dillard Austin TX

It would definitely be a great spot for them to Open up Anna "Banana" Kruchten !

Apr 27, 2025 01:50 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Dorie- that is a perfect sign for El Arroyo!!!  I would love to have one near us. 

Apr 27, 2025 11:15 AM
Dorie Dillard Austin TX

Their marketing just keeps getting better Kathy Streib 

Apr 27, 2025 01:51 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Dorie:

Sounds like a great move on El Arroy's part. No doubt the flying public will enjoy it.

Jeff

Apr 27, 2025 11:36 AM
Dorie Dillard Austin TX

It was just put up Jeff Dowler, CRS so I'm sure many will be taking a photo-op in front of it!

Apr 27, 2025 01:51 PM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Associate Real Estate Broker

How cool is that 

if the sign is electronic they can access it remotely so easily

 

Apr 27, 2025 12:14 PM
Ed Silva, 203-206-0754

Well so much for looking at a post on a phone

Apr 27, 2025 02:29 PM
Dorie Dillard Austin TX

This sign will only be up until May 9th at the Airport Ed Silva, 203-206-0754 

Apr 27, 2025 01:52 PM
Lew Corcoran
Better Living Real Estate, LLC - East Bridgewater, MA
Expert guidance. Exceptional results.

Thanks, Dorie Dillard Austin TX! I always look forward to your updates from El Arroyo—they never fail to bring a smile! 📸🌟

Apr 27, 2025 12:20 PM
Dorie Dillard Austin TX

They are on top of their marketing Lew Corcoran

Apr 27, 2025 01:53 PM
GilbertRealtor BillSalvatore
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Thanks for sharing, make it a great Sunday and enjoy your weekend!

Bill Salvatore, Realtor- Arizona Elite Properties

Apr 27, 2025 02:16 PM
Dorie Dillard Austin TX

Thank you for stopping GilbertRealtor BillSalvatore !

Apr 27, 2025 04:46 PM
George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

Dorie I hope this means more non-stop flights for you guys.

Apr 27, 2025 02:16 PM
Dorie Dillard Austin TX

It will, which we need George Souto !

Apr 27, 2025 04:47 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Dorie - the delivery of humor is subjective, of course, but this sign from El Arroyo seems right on time to me.  And it's good marketing too.  

Apr 28, 2025 04:00 AM
Dorie Dillard Austin TX

It is a perfect sign for what is happening with the construction at the airport Michael Jacobs 

Apr 28, 2025 06:31 PM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

El Arroyo certainly seems to be a household name in the Austin area and that is a cute sign for the airport to have while it is improving, haha.

Apr 28, 2025 05:48 AM
Dorie Dillard Austin TX

Brian England ,

El Arroyo is a household name in Austin!!

Apr 28, 2025 06:30 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Thank you for sharing! It sounds like they are making a lot of good upgrades to the airport, and the sign is one of them!

Apr 28, 2025 05:49 AM
Dorie Dillard Austin TX

Yes it is Kat Palmiotti 

Apr 28, 2025 06:30 PM