:: Realtors using Kijiji - Craig's List and even Active Rain to advertise listings better think twice ::

By
Real Estate Agent with sales representative : Keller Williams Experience Realty

On-line free advertising boards, the two most popular Kijiji and Craig's List seem like perfect opportunities to expose listings en mass for free.

Consider this. In Canada there is ongoing and mounting pressure by the public, the government and especially by corporate interests to take our control of or to dissolve completely the MLS System developed, owned and operated coast to coast by us, members of the Canadian Real Estate Association.

I am unaware if similar efforts are taking place in the United States.

The arguement is that mls.ca monopolizes Real Estate because members of the public can not advertise properties directly without being under contract to a Real Estate Brokerage.

The position of the Canadian Real Estate Association is that it is vital to our industries survival. This position is weakened when the argument can be made that there are other alternatives for Realtors to advertise listings.

Using alternative online resources other than our own or our companies website to display homes for sale undermines our position and increases the chance of loosing our National MLS.system 

I will continue posting snippits encouraging readers to link to my personal real estate websites and view listings, but I will not post my listings to their sites and increase the risk of loosing one of the best resources we have as a Realtor.

 

                                                       

Posted by

 Mike Montague

  

Barrie Power of Sale Listings

Barrie home values

 

 
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Rainer
13,379
Andrew Kyle
Royal LePage Foothills - Calgary, AB
Calgary Condo Realtor

Interesting Mike.  I have heard of the MLS system challenges with respect to anti-competitive practices.  But it is the first I have heard of this line of thinking regarding craigslist and kijiji.

Jul 11, 2008 04:09 PM #1
Rainer
54,723
Marg Scheben
RE/MAX four seasons realty limited - Collingwood, ON
Edey - Collingwood, Ontario

I hear what you are saying Mike and I value our system highly however, I don't think I agree with you.  How is advertising online different from what we've done for years by advertising in newspapers, magazines and on the radio?  In my mind, it's just another medium and, if it works, we owe it to our sellers to use it.  Am I missing something?

Jul 13, 2008 04:56 AM #2
Rainer
205,587
Sylvie Conde
Sutton Group-Associates Realty Inc., Brokerage - Toronto, ON
Broker, Toronto Real Estate

I have advertised on mls.ca (here, the seller's permission is required, to advertise to internet portals, including mls.ca); I have advertised on craig's list, on kijiji, other online magazines, or local papers, as well as larger papers (depends on the property, and who we are trying to reach).

The sellers want their properties as exposed to the public as possible... and that's what I try to do.
I don't think we run the risk of losing mls.ca (which is about to be changed). It's still the most popular way to advertise listings, but like everything else, it should not be the only way.  In the end, our duty is to our client, and to look after the client's best interests.

Jul 13, 2008 06:31 AM #3
Rainmaker
194,782
Mike Montague
sales representative : Keller Williams Experience Realty - Barrie, ON
"Who Moves You?"

The difference Marg, and it is an important one is that there has never been an organized effort to take away our power to advertise in print media. There are ongoing efforts to have the MLS.ca system open itself so the public as well as competitive businesses can post listings without the aid of a Realtor. Nothing in law stops anyone from creating a parallel system where that can take place, many have been tried, some still exist. None have managed to become more complete or as large as MLS.ca 

If you can't compete then destroy your competition seems to be the mindset. If CREA looses exclusivity to the MLS.ca that we created it will falter in time, or at least loose its value to us and to the public as it will have no distinction over any other listings data bases that spring up. Competing with MLS.ca by placing  online ads onto free public listings data bases on the Internet devalues it's significance to our industry in a way that could be used against us in future legal challenges.

The US has fragmented equivalents to our MLS system, in some larger populations people need access to many different data bases to do a complete search for properties. It's hit and miss if on line home hunters see your listing and they have no assurance that they are seeing every available property as they do with in Canada MLS.ca. We have a single efficient system that insures the user will see your listings every time they do a search using matching parameters. We should want to protect it for us, and for the public.

Jul 13, 2008 06:48 AM #4
Rainmaker
523,908
Sandy Nelson
Riley Jackson Real Estate Inc. - Olympia, WA
your Olympia area Realtor

If it's elsewhere, it's probably coming our way, too. The argument goes both ways, though. Consumers have other avenues to list their properties, such as Craig's list and Kijiji.

Sandy

Jul 14, 2008 05:24 AM #5
Rainer
102,747
Jean Groesbeck
Compass - Anacortes, WA
Broker, CRS, e-PRO, ABR, ASP, CNE, IMS

In our area sellers expect us to use these tools...

You do have to make sure that you remove the listings once they are no longer on the market or you can get an automatic fine from the NW MLS if you are in Western WA.  I don't know about other areas.

Sep 14, 2008 06:06 AM #6
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Rainmaker
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Mike Montague

"Who Moves You?"
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