The Extra Mile
While I was picking up some things after Easter, I saw a box from The Bake Shoppe and Cafe here in Cypress. It had held a to-die-for coffee cake, or might it have been a chocolate pie that was gone in minutes?!
This is what I saw on the top of the box…
It may not seem like a lot to you, but as a consumer, it hit me exactly where they intended to. It took time to write this on each box, and trust me...they sell a lot of baked goods.
I’ve had lunch there several times and had their cakes and pies. However, I never thought of ordering from them when I needed a birthday cake or other dessert.
I will now!!!
Going the extra mile often means who gets the contract or the customer. Whether you’re a small retail shop, a solo business owner, or a large corporation…or hey, an athlete…giving EXTRA…going beyond what everyone expects sets you apart from the others.
What are you doing to go the extra mile?
There are no traffic jams along the extra mile.
Attributed to Roger Staubach
The difference between ordinary and extraordinary is that little extra.
Jimmy Johnson
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