Of course it can, but should you use it?
If you need a resume’ rather than a bio, I’d say yes, go ahead and use AI. That's
because a resume' is factual, and usually very dry reading. Human resources departments use them to learn about a potential employee's experience, credentials, and business achievements.
But a bio is different. A bio is personal.
As the 3rd-most visited page on a service provider’s website, it is an agent’s most powerful marketing tool.
A bio brings you to life as a person. Because a well-written bio lets your personality shine through, it helps potential clients see you as someone they will like and trust.
AI can't convey that information, because it knows nothing about your
enthusiasm for your work – or about why your personality and some of your past experiences have prepared you to be a stellar real estate professional. It can’t hear the excitement or enthusiasm in your voice when you talk about the clients you most love to serve.
A good bio doesn’t simply present you as a professional who will assist clients in achieving their real estate goals.
It also allows potential clients to relate to you personally on a variety of levels. It might be through your past careers, where you grew up, where you went to school, your hobbies, your community involvement, or something else entirely.
One of my past clients reported that she gained a new client because I had included her experience in moving from the U.S. to England and back. A prospect read that and decided she was the perfect person to help and advise her.
Couldn’t you just give AI the information?
Perhaps. However, I’ve found that it sometimes falls on me to pull that information from my clients by asking them the right questions, even after they’ve filled out my questionnaire.
This may sound strange, but sometimes agents don't realize how their past experiences have prepared them for a career in real estate. They also don't always realize that activities they regard as routine are regarded as "above and beyond" by clients who have been served by lesser agents in the past.
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Marte,
The bio you wrote showed "ME." I am so glad that you expressed so ably.
Thank you,
Debbie
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AI can do a lot.
When it comes to research, there’s nothing better – or faster! But when it comes to replacing human understanding and conveying emotion, it’s not up to the job. At least not yet.
For now, we need humans to understand what matters to other humans.
I’ve visited with agents who tried having AI write their bio. They got what you might expect – a re-hash, re-write, compilation of whatever was already out there online. And if that was all they needed, then they didn’t need a new bio at all!
If you need a better bio…
Please visit Why Your Real Estate Agent Bio is Your Most Powerful Marketing Tool to learn more about what goes into the kind of bio that will help you attract the clients you want most.
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