Forget the old sales funnel you've been using. It's dead!
Welcome to the new reality of the customer journey, a wild, unpredictable pinball machine where your prospects are bouncing all over.
You can’t control the customer's path anymore, but you can meet them where they are. And to do that? You’ve got to be… everywhere.
Distractions rule in this game. The trick is to produce interesting content for each platform, so you don't drop the customer down the losing pinball alleys.
Picture this: Your prospective customer starts on TikTok, vibing to a trendy video showcasing your product. They’re intrigued! The ball shoots over to Instagram, where they spot a stunning post with your brand’s hashtag. They tap to learn more.
Next, on YouTube, watching a video you posted, showing how your product solves their problem. They’re hooked—but they’re not done yet.
Their ball ricochets to LinkedIn, where they see a thought-leadership article you shared, building trust with your expertise. Over to X, they catch a trending conversation about your brand—real customers raving about their experience. Then, they land on Facebook, where a targeted ad shows the product they’ve been eyeing. Oh, and don’t forget reviews! They check out what others are saying—your customer reviews seal the deal.
The trick is to produce interesting content for each platform so you don't lose the customer down the losing pinball alley.
SEE MORE [R. Michael Brown Marketing Consulting and Writing/Producing]
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