Excerpt from You Are the Media Now: 8-Step Content Marketing System to Boost Sales
Now that your Editorial Calendar is in place and your real estate content ideas are mapped out, it’s time to move into the heart of your content marketing strategy: production.
In this phase, the ideas you’ve planned are brought to life in various formats.
The quality of your content will determine how well it resonates with your audience and, ultimately, how effective it is at driving engagement and sales.
Content production involves creating blog posts, articles, videos, infographics, webinars, and any other formats that your audience consumes.
Each format requires a different approach, but the goal is always the same: to provide honest value.
High-quality content is essential to the success of your marketing efforts. It’s not enough to simply produce content — you need to create valuable content that solves a problem, provides insight, or otherwise engages your audience in a meaningful way.
Let's break down the most effective content formats and how to execute them.
Comments(2)