I’m not one to get stuck in the past chanting the old “shoulda, coulda, woulda” anthem. That’s just not how I roll. Life has a way of moving forward, and so do I. But for the sake of this challenge, I took a walk down memory lane, and what a ride it’s been!
When I stepped into the world of real estate, it wasn’t some long-dreamed plan. I was a single mom who needed a new path—and fast. Teaching no longer felt like the right fit, so I pivoted. Real estate made the shortlist, and before I knew it, I was knee-deep in classes, passed the exam, and signed on with a brokerage.
I had amazing mentors, solid training, a strong support system, and in the most unexpected twist, I met my soulmate Geno along the way. Real estate, as it turned out, gave me more than just a career. It gave me a new life.
Fast forward 33 years, yep, I’ve been doing this since we were flipping through MLS books where the listings were outdated the day we got them. Back when pagers were the hottest tech around and a cell phone was something only doctors carried. Watching technology evolve was exhilarating, and I was all in—learning, adapting, and discovering that my true passion lies in listing homes.
Early on, I carved out a niche by geographically farming my own neighborhood. Living in my farm area made it natural to connect with people, show up, and build trust. But here’s one thing I would change if I had the chance to start over: I wish I had marketed to my previous neighbors and friends right from the beginning.
Post-divorce, I felt embarrassed about losing my home, so I avoided that circle. Big mistake. When I finally got the courage to re-engage years later, I found out they were more than willing, and eager, to support me. It taught me that people don't judge nearly as much as we fear they do. They just want someone they can trust.
Over the years, I’ve learned this business is what you make of it. You are the CEO of your own company. Your broker holds your license, yes, but you steer the ship. The earlier you embrace that mindset, the quicker your business will take shape.
If you’re just starting out, here’s my tried-and-true advice:
♦Decide who you want to work with—and why.
♦Write a business plan. Don’t wing it.
♦Set a marketing budget and market like you mean it!
♦Treat every person with fairness and integrity.
♦Know your fiduciary duty and never take it lightly.
♦Master the art of listening.
♦Guard your clients’ confidentiality like its gold.
♦Create balance, life isn’t just about closings.
♦Keep learning. The industry evolves, and you should too.
♦Be a team player. Help others rise.
♦Be of service—whether it’s your client, your colleague, or your community.
The truth is, most agents are busy, but only a few are truly productive. The difference? Time blocking, sticking to your plan, and knowing your numbers. Review your business annually. Reset. Refocus. Realign.
The agents who create structure, simplify their focus, and execute consistently are the ones who thrive. And now? Yes, there’s a lot of noise in the industry, but within the chaos lies opportunity. Motivated buyers are out there, and agents who stay focused, flexible, and forward-thinking can build something truly remarkable.
So, if I had to start over? I’d remind myself that setbacks aren’t permanent. That marketing from the heart beats slick slogans. And that confidence grows from showing up every day, even when you’re scared.
To those just getting started: You’ve got this. Build your systems. Sharpen your message. Focus on the activities that make money and build relationships. Real estate is more than a job, it’s a journey. Make yours count.
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