In a May 23rd communique, Google admitted that SEO is dead. AEO (Artificial Intelligence Engine Optimization) is the present and future. Google is changing direction and you need to do this too!
Many in the industry did not see the communique and this was probably intentional. I have written about AEO recently and I can say that every week, the penetration of AEO into the search world is staggering.
One of the reasons that the time is NOW, is that AEO considers the length of time that a business has been utilizing AEO and the older you are within an industry. Accordingly, the length of time that a business has been in existence and when it began AEO are key components for search results.
A lot of this is similar to SEP but SEO is the new Yellow Pages...DEAD. It is very important to start now.....many are ignoring these realities but every week, you are further behind.
I mentioned in a prior post, one of my employees has a side gig (I never liked the term "side hustle) in which he improves SEO and Google Reviews for physicians. They calculate the Google score as a baseline and then show you how they can improve your score.
This is an example of something that may work, but in the current business climate, this service is borderline useless.
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