🛑Stop Waiting To Be Remembered - Ending Call Reluctance💡

Stop Waiting To Be Remembered💡

The Power of the Right Message at the Right Time -
To End Call Reluctance

Ever wonder what to say when you pick up the phone, send an email, or mail something to your clients? The secret isn’t just in reaching out — it’s in delivering the right message at the perfect moment. That elusive “nugget” can transform a simple touch into a meaningful connection.

Here’s the key: Call behind the message. When you reach out, focus on one clear idea. Give your clients clarity about what matters now, so they can easily consider your message and feel comfortable asking questions. The reality is, most of us don’t lack good content—we often lack focus of message and that leads to call reluctance.

How do you create that focus?
Start with one message. Break down complex topics into simple, digestible steps.

Step 1: Find Your Topic Clarity
Begin with a relevant, timely insight into something about today’s market that impacts them. Look at what's happening nationally or better yet locally and simplify it. For example, “More than 55% of Americans own over 50% of their home's equity—and many don’t even realize it.” That's a National topic. "The City of San Diego will begin charging $44/ month to all customers for their trash service in 2025." That's a local (and real) topic I can use.

Step 2: Connect the Dots with Content
Create educational pieces—whether a blog, video, email, or graphic—that explain this insight clearly. Break it down into pieces they can absorb easily. When people understand, they trust. When they trust, they reach out.

Step 3: Deliver Your Message
Share it in a way that fits your style—post it, text it, mail it, email it. Make it accessible.

Step 4: Initiate the Conversation
Now, you have a reason to call and a specific topic to discuss. For example, “Shall I stop by with a real estate report I put together for you that reveals your current equity?” Or, “Have you seen this?” — and then explain how it affects them or why it matters.

Remember: This isn’t a sales call. It’s a wellness check. You’re showing genuine care by making sure they saw and understood the message. It’s about service first—between transactions even more so than during them. (During is expected, do the unexpected, stay in touch). Your goal? To reinforce that you’re their trusted resource, always looking out for their best interests.

The Bottom Line:
This approach is a blend of simple techniques I’ve learned from coaching legends—
Larry Kendall of Ninja Selling, Brian Buffini of Buffini & Company, and more recently,
David Childers, CEO of Keeping Current Matters. It’s about building real relationships through consistent, focused communication. This builds trust and trust generates referrals.

Here's to turning outreach into meaningful conversations—

and ultimately, lasting trust!