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From Flip Pages to Pin Drops: My Journey with a Rand McNally Sidekick

By
Real Estate Agent with Coldwell Banker Apex Realtors, LLC ~ 512.750.6899 410939

This July ActiveRain Challenge has been such a fun ride, reading how others have changed and grown over the years has brought back so many memories. Thank you to Lew Corcoran and Patricia Feager for hosting! This is my Fourth entry.

The other day, while organizing a cabinet in my office, I stumbled upon an old friend, my Rand McNally street atlas written in the mid-1980s. Yes, that oversized spiral-bound map book that every Realtor in the '90s swore by! It instantly transported me back to 1991 when I began my real estate journey as a single mom, eager (and a little nervous) to hit the ground running.

Back then, there were no smartphone maps or turn-by-turn directions. My trusty Rand McNally and I logged a lot of miles together as I studied subdivisions, familiarized myself with school districts, shopping hubs, major roads, and anything else I might need to know to sound informed when answering the coveted phone duty calls. I drove all over NW Austin, atlas open on the passenger seat, learning the lay of the land.

Soon, NW Austin turned into South Austin… then Round Rock… and beyond!

I was a hungry agent and willing to go wherever the business took me. But I quickly learned that chasing listings all over Austin wasn’t sustainable.

That’s when I began to narrow my focus, develop a marketing niche, and build true expertise in a specific area, one of the best business decisions I ever made.

Then came GPS. The first in-car systems started rolling out around 1995, and by 2000, they became more common, and wow, what a game changer! No more flipping pages at stoplights or pulling over to reorient myself. Of course, GPS wasn’t perfect at first, it struggled to locate all the new subdivisions springing up like wildflowers, but over time, it evolved into the powerful tool we all rely on today.

Yes, technology has transformed how we do business, but I’ll always have a soft spot for that old atlas. It was my first co-pilot, my mentor in map form, and a symbol of the hustle it took to build a real estate career from scratch.

Here’s to embracing change, cherishing the tools that helped us grow, and always knowing where we’re headed, whether by map, app, or heart.

Posted by

Dorie Dillard
(512) 750-6899

CALL OR TEXT

I specialize in Listing and Selling homes in the NW Austin Area. I use my experience to guide clients through the process, whether selling or buying. It’s a beautiful thing when your career and a passion come together. I love what I do!

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Comments(27)

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Gwen Fowler SC Lakes & Mountains 864-710-4518
Gwen Fowler Real Estate, Inc - Walhalla, SC
Gwen Fowler Real Estate, Inc.

What a wonderful journey down memory lane, Dorie! Your Rand McNally sidekick was more than a map—it was a symbol of grit, adaptability, and growth. Love how you’ve embraced change while honoring the tools that helped shape your career. 🚗🗺️💙

Jul 19, 2025 03:00 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.WarrenCountyOhioRealEstate.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Dorie, pre-real estate Liz was an outside sales rep for a pet supply company.  Lots of street by street atlases for area cities from Kentucky to Indiana to central Ohio.  We found those about a week ago when we were sorting through stuff for our move.  We tossed 'em!  Me, on the other hand, I still keep a Rand McNally atlas in my car for long road trips, just in case GPS fails (and the fact that near my parents cell phones and GPS don't work).

Jul 19, 2025 04:31 PM
Kathy Streib

Liz and Bill Spear We have a road atlas in our car too. It came in handy a few years ago when we headed from FL to Houston.  I-10  going west from Mobile was shut down.  We needed the road atlas to take us on a 3 hour detour north, then west and south, back to I-10. 

Jul 20, 2025 12:06 PM
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Dorie, I remember using one of the spiral Rand McNally maps when I first started real estate in the early 2000's. I was glad to switch over to using a Garmin GPS device, but it had to get updates for all the new communities that were going up so quickly.  Good thing Google Maps were out by then. 

Jul 19, 2025 04:57 PM
Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Dorie, your remembering McNally is fun.  I found it quite interesting though you were quick on the uptake that chasing business everywhere it calls is not the way to go about it.  No matter the temptations.  Takes many of us way too long to learn.  Kudos.  m

Jul 19, 2025 05:36 PM
Joan Cox, Retired Broker/Owner
Denver, CO
Enjoying Every Day to Its Fullest!

Dorie, I think the found of GPS, should be a millionaire!   That was the BEST versus having a mapbook in our car.   I had one too.

Jul 19, 2025 05:50 PM
George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

Dorie I had a Rand McNally spiral map book with detailed maps of all CT towns, and then one for the Country.  Those maps were constantly by my side in the car!!!

Jul 19, 2025 05:50 PM
Ed Silva, 203-206-0754
203-206-0754 - Waterbury, CT
Retired Real Estate Broker

Dorie Dillard Austin TX  I do remember the first GPS systems, and somewhere in my basement I still have the Tom Tom system I once used. 

I wonder if they can update the maps

Also, my Atlas is still in the car

Jul 19, 2025 06:34 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Dorie:

We have certainly come a long way from using the hard-copy Rand McNally Maps for guidance to our destinations. GPS is great, but far from perfect, especially with new communities.

Jeff

Jul 19, 2025 07:53 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Dorie - while I was aware of Rand McNally, Thomas Brothers maps were much more commonly used in Southern California.  By real estate professionals and so many others.  When new additions were released as new communities were built, infrastructure expanded and many sorts of other things came about, they were a must-have accessory.  Ah, change. . .    

Jul 20, 2025 04:17 AM
Roy Kelley
Retired - Gaithersburg, MD

Good Sunday morning, Dorie. Thanks for sharing some of your memories and your personal experience.

Jul 20, 2025 04:22 AM
Kat Palmiotti
Kalispell, MT
Retired from real estate; active in life!

I still enjoy using maps! On road trips, if my husband is driving, I keep one in my lap to follow along. Granted, if I'm driving, I use GPS but only after I've already scoped it out on a map - whether that's online or on paper.

Jul 20, 2025 04:57 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Good morning, Dorie... great post. And great minds think alike and all that, as I have a draft waiting for final touches on just this topic.

Jul 20, 2025 05:25 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I feel that I have always struggled a bit with maps, and I remember writing down turn by turn directions for myself, rather than looking at a map throughout my journey, haha.

Jul 20, 2025 05:27 AM
Katina Hargrove 352-551-0308
Stake Your Land Realty, Inc. - Eustis, FL
Broker/Owner

Good morning Dorie Dillard Austin TX oh boy, the good old Atlas Maps, I have not seen on in ages. With the new technology, I don't know how we would get around. We would just have to remember where we are going and start stopping for directions like the good old days. haha

Jul 20, 2025 06:59 AM
Lawrence & Sheila Agranoff
Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - crrli.com. We are Lic. Assoc. Broker/Lic. RE Salesperson - Plainview, NY
Listing & Selling Long Island Real Estate

Dorie, Just the other day while driving to meet a client, Larry and I were talking about how we used to rely on those maps to find our way around. It was so challenging trying to read them as it got dark out and figure out the road names and exact addresses!

Jul 20, 2025 06:59 AM
Carol Williams
Although I'm retired, I enjoy sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Author, Golfer, Traveler, Retired, Wenatchee, WA

Hi Dorie,
My market area was small enough that I had a single one-page map from the Chamber of Commerce. I knew the area well, but I'd plot out the houses I was going to show and determine the most efficient route.  There have been many new subdivisions since I retired, so I don't know if they have that paper map anymore. GPS is probably the only option. 

I always have an atlas in my car. On my road trips, I like to look at the route I will be taking the next day, to get a feel for the space and geography. I also plot midpoints to be sure to avoid the high-traffic areas whenever possible. So, a combination of both works best for me.

Jul 20, 2025 07:54 AM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Dorie- this brought back memories for me as well. When I staffed offices, I called on companies all over the Houston area. I relied on those maps. 

Jul 20, 2025 12:07 PM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Dorie. When I worked for a real estate investment firm specializing in multifamily, my job was selling complexes all over the country. I had a file box of city and state maps in my office and many times had them spread out on my desk in utter confusion. Today I would be able to pick up a rental car and ask for directions. Oh, the times they are a changing. Enjoy your day.

Jul 22, 2025 05:55 AM
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Dorie Dillard Austin TX ,  I remember trying to navigate the country with one of those!  And for the most part, it worked pretty well!  Thanks for a walk down memory lane!  Kathy

Jul 22, 2025 10:29 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Doris and I remember buying my map books and using them in the old days and now  my car talks to me to get me to addresses.

 

Jul 31, 2025 10:17 AM