This July ActiveRain Challenge has been such a fun ride, reading how others have changed and grown over the years has brought back so many memories. Thank you to Lew Corcoran and Patricia Feager for hosting! This is my Fourth entry.
The other day, while organizing a cabinet in my office, I stumbled upon an old friend, my Rand McNally street atlas written in the mid-1980s. Yes, that oversized spiral-bound map book that every Realtor in the '90s swore by! It instantly transported me back to 1991 when I began my real estate journey as a single mom, eager (and a little nervous) to hit the ground running.
![]() |
![]() |
Back then, there were no smartphone maps or turn-by-turn directions. My trusty Rand McNally and I logged a lot of miles together as I studied subdivisions, familiarized myself with school districts, shopping hubs, major roads, and anything else I might need to know to sound informed when answering the coveted phone duty calls. I drove all over NW Austin, atlas open on the passenger seat, learning the lay of the land.
![]() |
Soon, NW Austin turned into South Austin… then Round Rock… and beyond! I was a hungry agent and willing to go wherever the business took me. But I quickly learned that chasing listings all over Austin wasn’t sustainable. That’s when I began to narrow my focus, develop a marketing niche, and build true expertise in a specific area, one of the best business decisions I ever made. |
Then came GPS. The first in-car systems started rolling out around 1995, and by 2000, they became more common, and wow, what a game changer! No more flipping pages at stoplights or pulling over to reorient myself. Of course, GPS wasn’t perfect at first, it struggled to locate all the new subdivisions springing up like wildflowers, but over time, it evolved into the powerful tool we all rely on today.
Yes, technology has transformed how we do business, but I’ll always have a soft spot for that old atlas. It was my first co-pilot, my mentor in map form, and a symbol of the hustle it took to build a real estate career from scratch.
Here’s to embracing change, cherishing the tools that helped us grow, and always knowing where we’re headed, whether by map, app, or heart.





Comments(27)