Alright. I admit it. It has been quite a while since I have door knocked. But I did it for about three months in February, March, and April of last year.
There was a riduculous cold spell last February. Temps were under 20 degrees for two weeks straight. My coldest evening was 6 degrees. Brrrr.
I would begin knocking at 5 o'clock. I would knock till I spoke with 10 people at their doors. The reception was suprisingly positive. In the rare cases someone was mean, that was OK. It still counted towards my 10.
It would usually take 40 to 45 minutes to get finished. I did it 4 times per week. If I missed an evening, I could make it up on the weekend. Mornings are great on the weekends for door knocking.
I would print out a basic CMA (market analysis) and staple my business card to them. I carried ten along with a notebook to write down the contact info.
Everyone I spoke with (even the door slammers) would get a hand written card sent to them as follow up.
It worked. I got lots of leads. I still have those leads in my database. They have been a little stubborn about moving (such is the market), but they will eventually.
I will be ready to help them when they do.
My script? Real simple:
Hello. My name is Ken Tracy. I am a Realtor with Keller Williams Realty. I market your neighborhood very effectively. The reason I am out this evening is that I am looking for people moving in two years or less so that I can go to work for them.
For those that would say yes. I would get all of their contact info (especially the email), and set them up with an internet search of their neighborhood.
Pick your neighborhood carefully. They are not all the same.
I found townhomes the best to work with. Easy door knocking (no long driveways) and a much more transient demographic generally.
Good luck and happy prospecting,
Check out my Naperville Real Estate site to find your next home.