I recently was asked to review a new marketing program for a major real estate firm. They wanted me to review the effectiveness and comment on whether it is a sound policy. I asked others on my staff and outside of my team to comment as well.
The results were pretty much 50/50 so the program is good and bad....seems like a Schrodinger scenario (my profile background photo). 😀
The program utilizes AI to determine the accent/dialect of callers and then instantaneously, the AI agents adopt the same accent to make the caller feel more comfortable (assuming it works and it does).
Soooo, is this a valuable tool or ??? The constructive comments opposed to it felt that it was demeaning and manipulative (or worse). Some felt that it was prejudicial.
The positive comments were such that anything to improve communication is good.
My comments were to try and and utilize surveys to determine reaction.
Incidentally, the software is really cool!!!

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