July 2025 Real Estate Market Update for Naples Florida
The latest Naples Area Board of REALTORS® (NABOR®) July 2025 Market Report shows that the desire to own property in Southwest Florida continues to drive a stable and competitive housing market. Buyers remain confident, pending sales surged nearly 20% compared to last year, and sellers are pricing strategically to meet today’s demand.
In July, overall inventory rose 11.4% compared to July 2024. There were 5,224 properties on the market, compared to 4,691 in July 2024. However, inventory has been trending downward since its March 2025 peak of 7,483, showing steady buyer demand.
New listings dipped 7.2% to 804, signaling that fewer sellers are entering the market as the summer progresses. Homes are also spending more time on the market, with the average days on market climbing to 102 days (+26%).
Pending Sales Surge While Prices Remain Stable
In July, pending sales rose 19.9% to 807 contracts compared to 673 in July 2024. Even as sellers negotiated on price—receiving on average 94% of list price—home values have remained impressively stable.
Analysts point out that if Naples were in a true correction, prices would have fallen back near pre-pandemic levels (~$325,000). Instead, July’s median closed price held at $575,000, just slightly down (-3%) from a year ago, proving the market’s resilience.
High-End Market Shows Strength

Just under $598 million in sales closed during July. Additionally, 147 properties sold for $1 million or more. Interestingly, 90% of the top 10 sales were all west of U.S. 41 in the coastal region. Fifty percent of which were built within the last 4 years.
The highest-priced sale was a new construction Single Family Home that sold for $10,500,000 in Park Shore.
Naples Luxury Golf Community Sales

Luxury golf properties in Naples, FL, remain in high demand due to lifestyle, exclusivity, and financial factors.
The top 10 sales in July ranged from $3.15 million to $10 million.
- $10,000,000 – Pelican Bay Condominium – 80% of list price
- $6,225,000 – Tiburon Single Family Home – 94% of list price
- $5,350,000 – Grey Oaks Single Family Home – 93% of list price
- $4,325,000 – Quail West Single Family Home – 87% of list price
- $4,175,000 – Pelican Bay Single Family Home – 93% of list price
- $4,000,000 –Quail Creek Single Family Home – 94% of list price
- $3,750,000 – Mediterra Single Family Home – 94% of list price
- $3,750,000 – Quail West Single Family Home – 94% of list price
- $3,200,000 – Pelican Bay Condominium – 96% of list price
- $3,150,000 – Mediterra Single Family Home – 90% of list price
Not sure which golf community is right for you? Let us be your guide. Call 239.370.0892 today.
Equity Still Strong in Naples

While median condo prices dropped 10% to $422,500, and single-family home prices fell 6% to $670,000, equity remains significantly higher than pre-pandemic values. For perspective:
Condo median price, July 2019: $240,000
Condo median price, July 2025: $422,500
Single-family median price, July 2019: $409,500
Single-family median price, July 2025: $670,000
This long-term appreciation demonstrates the strength and desirability of Naples real estate.
What This Means for Buyers & Sellers
For Buyers: Increased pending sales show strong demand, but days on market and slight price adjustments create opportunities to negotiate. With nearly half of all sales closing in cash, being prepared with competitive financing—or cash—is key.
For Sellers: Proper pricing matters. Homes listed competitively are generating showings and offers quickly. If you’re thinking about selling, Naples remains a desirable and equity-rich market.
Your Next Step in Naples Real Estate

The Naples real estate market continues to prove its strength and stability, even in a shifting national climate. Whether you’re considering buying your dream home or selling a property to capture today’s equity, having an experienced REALTOR® on your side makes all the difference.
Call or Text: 239-370-0892
Email: Matt@NaplesGolfGuy.com
Visit: NaplesGolfGuy.com
Let’s find the community and home that fits your lifestyle!

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