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July 2025 Real Estate Market Update for Naples FL

By
Real Estate Agent with Downing Frye Realty Naples Golf Guy

July 2025 Real Estate Market Update for Naples Florida

The latest Naples Area Board of REALTORS® (NABOR®) July 2025 Market Report shows that the desire to own property in Southwest Florida continues to drive a stable and competitive housing market. Buyers remain confident, pending sales surged nearly 20% compared to last year, and sellers are pricing strategically to meet today’s demand.

In July, overall inventory rose 11.4% compared to July 2024. There were 5,224 properties on the market, compared to 4,691 in July 2024. However, inventory has been trending downward since its March 2025 peak of 7,483, showing steady buyer demand.

New listings dipped 7.2% to 804, signaling that fewer sellers are entering the market as the summer progresses. Homes are also spending more time on the market, with the average days on market climbing to 102 days (+26%).

Pending Sales Surge While Prices Remain Stable

 

In July, pending sales rose 19.9% to 807 contracts compared to 673 in July 2024. Even as sellers negotiated on price—receiving on average 94% of list price—home values have remained impressively stable.

Analysts point out that if Naples were in a true correction, prices would have fallen back near pre-pandemic levels (~$325,000). Instead, July’s median closed price held at $575,000, just slightly down (-3%) from a year ago, proving the market’s resilience.

High-End Market Shows Strength

June 2025 Real Estate Luxury Housing Market Report

Just under $598 million in sales closed during July. Additionally, 147 properties sold for $1 million or more. Interestingly, 90% of the top 10 sales were all west of U.S. 41 in the coastal region. Fifty percent of which were built within the last 4 years.

The highest-priced sale was a new construction Single Family Home that sold for $10,500,000 in Park Shore.

Naples Luxury Golf Community Sales

naples golf communities

Luxury golf properties in Naples, FL, remain in high demand due to lifestyle, exclusivity, and financial factors.

The top 10 sales in July ranged from $3.15 million to $10 million.

  • $10,000,000 – Pelican Bay Condominium – 80% of list price
  • $6,225,000 – Tiburon Single Family Home – 94% of list price
  • $5,350,000 – Grey Oaks Single Family Home – 93% of list price
  • $4,325,000 – Quail West Single Family Home – 87% of list price
  • $4,175,000 – Pelican Bay Single Family Home – 93% of list price
  • $4,000,000 –Quail Creek Single Family Home – 94% of list price
  • $3,750,000 – Mediterra Single Family Home – 94% of list price
  • $3,750,000 – Quail West Single Family Home – 94% of list price
  • $3,200,000 – Pelican Bay Condominium  – 96% of list price
  • $3,150,000 – Mediterra Single Family Home – 90% of list price

Not sure which golf community is right for you? Let us be your guide. Call 239.370.0892 today.

Equity Still Strong in Naples

Naples Florida Luxury Real Estate Market

While median condo prices dropped 10% to $422,500, and single-family home prices fell 6% to $670,000, equity remains significantly higher than pre-pandemic values. For perspective:

  • Condo median price, July 2019: $240,000

  • Condo median price, July 2025: $422,500

  • Single-family median price, July 2019: $409,500

  • Single-family median price, July 2025: $670,000

This long-term appreciation demonstrates the strength and desirability of Naples real estate.

What This Means for Buyers & Sellers

 
  • For Buyers: Increased pending sales show strong demand, but days on market and slight price adjustments create opportunities to negotiate. With nearly half of all sales closing in cash, being prepared with competitive financing—or cash—is key.

  • For Sellers: Proper pricing matters. Homes listed competitively are generating showings and offers quickly. If you’re thinking about selling, Naples remains a desirable and equity-rich market.

Your Next Step in Naples Real Estate

Naples Golf Guy Team 2024

The Naples real estate market continues to prove its strength and stability, even in a shifting national climate. Whether you’re considering buying your dream home or selling a property to capture today’s equity, having an experienced REALTOR® on your side makes all the difference.

📲 Call or Text: 239-370-0892
📧 EmailMatt@NaplesGolfGuy.com
🌐 VisitNaplesGolfGuy.com

Let’s find the community and home that fits your lifestyle!

Comments(15)

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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Matt and thank you for your market report that you are sharing with us on this Friday,  Make it a great day.

 

Aug 22, 2025 02:24 PM
Dennis Neal
Exp Realty of Southern California, Inc. - Big Bear Lake, CA
Your Home Sold in 21 Days or We Sell It For Free

Hi, Matthew. This is an excellent and highly informative market update. The clear presentation of data, especially the comparison of pending sales and median prices to previous years, offers a reassuring perspective on the Naples market's resilience. The detailed breakdown of the high-end and luxury segments is particularly valuable for clients in that space.

Aug 22, 2025 02:28 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Hi Matt... those pending sales are looking good. 102 days on market are quite the increase.

Aug 22, 2025 02:34 PM
John Pusa
Glendale, CA

Hello Matthew Klinowski, PA very valuable detailed real estate market report for Naples, FL. July 2025.

Aug 22, 2025 03:00 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Matt- I still love the Naples area!!!  The DOM seems to have increased a bit.  Thanks for a very clear, informative market report.

Aug 22, 2025 04:25 PM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Will Hamm I appreciate you taking the time to read the report. Enjoy your weekend! Matt

Aug 23, 2025 04:30 AM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Dennis Neal thank you! I appreciate the detailed feedback on the report. Thankfully, our market is resilient and I'm looking forward to the rest of the year. Have a great Saturday. Matt

Aug 23, 2025 04:32 AM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Nina Hollander, Broker night and day from 2 years ago. We are definitely in a buyers market and people are starting to move to take advantage of the environment. Have a great weekend. Matt

Aug 23, 2025 04:33 AM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

John Pusa thank you! I appreciate you taking time to read the report and comment. Have a fantastic day. Matt

Aug 23, 2025 04:34 AM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Kathy Streib we definitely are fortunate to live in paradise! DOM has increased although I'm encouraged by the increase in pending sales. Enjoy your weekend. Matt

Aug 23, 2025 04:36 AM
Roy Kelley
Retired - Gaithersburg, MD

Good Saturday morning, Matt.

Families considering a move to the area will appreciate your local real estate market reports.

Aug 23, 2025 05:03 AM
Gwen Fowler SC Lakes & Mountains 864-710-4518
Gwen Fowler Real Estate, Inc - Walhalla, SC
Gwen Fowler Real Estate, Inc.

Thanks for the detailed update, Matthew! It’s impressive to see Naples holding strong with median prices well above pre-pandemic levels. The surge in pending sales and cash transactions really highlights buyer confidence, especially in the luxury market. Great insights for both buyers and sellers navigating this competitive market! 🌴🏡

Aug 23, 2025 07:01 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Are you familiar with Shorewood?  I have a friend who has a condo there, but only uses it seasonally.

Aug 23, 2025 09:47 AM
Matthew Klinowski, PA

Hi Brian, yes if you are referring to Shorewood on Sanibel. The Island is still recovering. Let me know if I can help in any way. Matt

Aug 24, 2025 09:03 AM
Brian England

I have been told it is in Bonita Springs, and called Shorewoods, not sure if we are talking about the same place Matthew Klinowski, PA 

Aug 24, 2025 09:38 AM
Matthew Klinowski, PA

Hi Brian, there is a Shore Woods neighborhood in Little Hickory in Bonita Springs. 

Aug 25, 2025 04:33 AM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Roy Kelley thank you! Very much appreciate your comments. Enjoy your Sunday. Matt

Aug 24, 2025 08:53 AM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Gwen Fowler SC Lakes & Mountains 864-710-4518 thank you for the thoughtful recap of our market. We are truly fortunate to have a resilient market. Enjoy the rest of your weekend. Matt

Aug 24, 2025 08:56 AM