Only Stay in Touch with Clients for 5 Years?
Many agents fail to succeed in the industry because they fail to keep in touch with their prior customers!
Don't be like most agents. There are many ways to keep in touch. I use the 5x5 rule. Five touches, five days a week. Be consistent. That lets you touch 25 people a week. Go through your database, then start over. Repeat.
How? Email, Social Media, text, hand writing notes and cards and phone calls.
What should you message about? Happy Home Anniversary and send a CMA a few weeks later! Birthday, wedding anniversary, birth, wedding or graduation of a child or grandchild, hobbies. Look at their social media, respond to it.
I could go on but you get the message.
Never give up! Stand out in the crowd of Real Estate community! You go this!
This is not just advice for real estate professionals, but for all types of businesses!
Read on!! Joan Cox makes good points!
Had a closing on Thursday, and we were all talking about how many moves everyone has made. My clients said they moved here 18 years ago, and this was #6, and next week we close their primary, which will be #7.
The other agent said (pretty loudly) that she stays in touch with past clients for only 5 years, and then gives up on them. The escrow officer said - what is the average years in a home these days? I said it probably was ten years or more now, especially with the rates. (Could even more than that!)
If I had given up on clients after only 5 years, how many opportunities would have gone by the wayside? I know one I closed last year, she finally moved after 20 years, but of course, I kept in touch, so she definitely called me.
It doesn't take much to stay in touch. Send newsletters (snail or digital), birthday cards, postcards, and on occasion, some calls/emails. It doesn't! I even stay in touch (with some) who have moved out of state, especially if they have been awesome clients. You never know, they could have family members moving in or out of state.
How long do you stay in touch with past clients?
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