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'Pebbling' Is The Online Habit We Probably Do Every Day

By
Real Estate Agent with Century 21 Select BRE#00911224

Honestly, this was news to me! According to a recent article, the latest friendship buzzword comes from an unlikely but rather cute source: penguins.

“Recently I learned that the act of sending your friends [and] family little videos and tweets and memes you find online [is] called pebbling, like how penguins bring pebbles back to their little penguin loved ones,” an X user wrote on the social media platform late last month.

The article notes that penguins may have the right idea: As we age, friendships become increasingly difficult to maintain. New responsibilities crop up ― families, more demanding roles at work ― pushing friendships to the wayside.

Other times, one friend moves to a different state, physically testing the bonds of friendship. And if we live in a traffic-heavy place, even a move to a different neighborhood can result in dwindling get-togethers.

The article goes on to say that when we haven’t seen each other for a while and don’t have the emotional bandwidth to engage in a full-on conversation, sending a meme or a funny video ― “pebbling”, as it’s now being called ― is a great way to maintain a friendship.

“It’s a way of saying, I see you, I know who you are, I know what you value,” said Marisa Franco, a psychologist and author of “Platonic: How the Science of Attachment Can Help You Make ― and Keep ― Friends.”

As Franco explained, sending a meme about something we both love or some shared experience (a jokey tweet or how much we both hate hiking) helps affirm the homophily that already exists between us.

The article explains that homophily is a concept in sociology that literally means “love of sameness.” It’s a term used to describe the tendency of people to associate and bond with others who are similar to them, so we can think of it as the academic version of “birds of a feather flock together.”

Pebbling also feels good for the sender, said Marie Land, a psychologist in Washington, D.C.

“If you’re sending a meme, you might think, ‘I feel good about myself for making this attempt to connect,’” Land says. “It could be a way to manage one’s own guilt for not doing more.”

Land added that there are obviously times when a friendship or relationship needs more than a meme to get by ― a call about something weighing on us or actual time spent together ― but overall she thinks pebbling is a nice relational placeholder.

“It’s a way of saying, ‘I care about you, but I can’t do more right this second,’” she said.

And if we were wondering, penguin experts say penguins absolutely do “pebble” for their families.

Some Antarctic penguins ― Adélie, chinstrap and gentoo ― collect pebbles to build their nests, said Steve Emslie, a marine ornithologist and professor of biology and marine biology at the University of North Carolina.

We're told the emperor penguin, known from the 2006 documentary “March of the Penguins,” does not pebble since it breeds on sea ice rather than in the shallow coastal areas ― flat, rocky beaches, low coastal plains ― that the pebbling penguins prefer.

“The resulting pebble nest the penguins build helps protect the eggs and keep them from rolling away, or keeps them above the melted water that might freeze and kill the eggs,” Emslie stated.

Every once in a while, the article points out, pebbling results in some high-stakes drama.

“Sometimes early in the season, one penguin will steal pebbles from a neighbor’s nest when they aren’t looking,” he said. “It is fascinating behavior to watch.”

Even after chicks are hatched or grown, penguins may continue to collect pebbles one by one and present them to their mate, sometimes followed with some head bowing and vocal calling.

As a penguin expert, Emslie likes the idea that pebbling has crossed over to humans.

“I like the term ‘pebbling’ as it’s being used now for sharing short videos and tweets with family and friends,” he said. “I think it’s a nice way to describe that activity.”

So do you pebble? I guess I do but never heard this term. Seems like the word is rather an interesting way to describe this activity . .  .

 

 

 

 

 

 

 

 

 

 

Posted by

Victoria Craig

Comments(13)

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Gwen Fowler SC Lakes & Mountains 864-710-4518
Gwen Fowler Real Estate, Inc - Walhalla, SC
Gwen Fowler Real Estate, Inc.

I had a friend who watched everything he could find about beavers, and your article sounded much like he did when he discussed the beaver of choice—very interesting reading.  I hope you have a great Labor Day Holiday.

Sep 01, 2025 02:37 PM
Victoria Craig
Century 21 Select - Oregon House, CA
Keeping the "Real" in Real Estate!

I like watching clips of penguins but don't really know anything about these interesting looking creatures. But apparently there are experts who say one of our human habits is similar to what penguins do. Works for me! Thanks for reading.

Sep 01, 2025 03:18 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Victoria- I guess I'm a pebbler!!!  It's true that as you age, the number of close friends we have diminishes.  People move away, we have families, change jobs...so many reasons. I love the idea of pebblingl, although I do know I need to pick up the phone more often.

Sep 01, 2025 05:27 PM
Victoria Craig
Century 21 Select - Oregon House, CA
Keeping the "Real" in Real Estate!

Agree! These days it's all about social media and sharing things online and by text. Even phone calls are limited. I'm a "pebbler" (love that terms!) too - because it's easy and convenient. And now with AI  . .  .  Our interactions are definitely changing,

Sep 01, 2025 07:09 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

I'm an occasional pebbler - I think it's one great way to keep in touch with people.

Sep 02, 2025 06:17 AM
Victoria Craig

I probably spend more time overall on other activities so I'd have to say I'm also an occasional pebbler. Now I think pebbling may be more valuable than many of my other postings!

Sep 02, 2025 08:49 AM
Carmine Rauso & Debbie Rauso
Keller Williams Main Line - Newtown Square, PA
Professional REALTORS® and Real Estate Investors

I love this, thanks for sharing. I never knew this behavior had a name let alone that penguins engage in it. Now I’ll think of penguins every time I share a joke or a meme.

Sep 02, 2025 06:31 AM
Victoria Craig
Century 21 Select - Oregon House, CA
Keeping the "Real" in Real Estate!

I think this term may be new to most people - and we can't really ask a penguin if they actually do this! But I'll go with the experts on this one.

Sep 02, 2025 08:51 AM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Sep 06, 2025 06:00 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Victoria - okay, pebbling is a new-to-me term.  Thank you for the information.  

Sep 07, 2025 04:38 AM
Victoria Craig

New to me also! It's getting harder and harder to keep up with all the new words . . .

Sep 07, 2025 10:22 AM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Victoria. Never head of "pebbling" until this morning. That said, yes I do "pebble" from time to time. Now I have a term for it. Thanks! Enjoy your day.

Sep 07, 2025 05:15 AM
Victoria Craig

Pebbling is an interesting term but I guess it accurately describes an activity that many of us do daily. So I guess someone familiar with penguins coined this term for human use!

Sep 07, 2025 10:25 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Hmm, I did not know it was called that, and even though I don't do it every day, I do it quite often, haha.

Sep 07, 2025 07:21 AM
Victoria Craig

Could be a great conversation starter: "Hi, do you pebble?"

Sep 07, 2025 10:26 AM
Lew Corcoran
Better Living Real Estate, LLC - East Bridgewater, MA
Expert guidance. Exceptional results.

Thanks so much for sharing, Victoria Craig. I really appreciate how you highlighted the gentle power of pebbling and its roots in both penguin behavior and human connections. It’s a fresh take on staying connected in a busy world, and I’m grateful for the thoughtful way you brought this idea to light.

Sep 07, 2025 01:18 PM
Victoria Craig

Thank you for your very kind and supportive thoughts. I generally assume that if something strikes me as new, informative, helpful, it's OK to share with others. There may be someone else that agrees with me!

Sep 07, 2025 01:32 PM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

I had never heard this term before. I may not send a video or meme but I do share them with those around me. 

Sep 08, 2025 11:33 AM
Victoria Craig

I have a feeling the majority of people haven't heard this term and have no idea what it means. But once you hear the word and its meaning, we probably won't forget it!

Sep 08, 2025 01:30 PM