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Ask An Ambassador: 25 Blog Post Idea Sources

By
Real Estate Agent with Transaction Alliance 513.520.5305 www.WarrenCountyOhioRealEstate.com SAL.2002007747

Just starting to blog and need to find ideas for posts?  Once you know where to look, you'll soon discover that there's no shortage of potential topics!  What you might find a challenge once you're tuned in is finding the time to explore all the potential posts, so you may need to prioritize to match the purpose of your blog.

In no particular order, here we go!

1.  Right here in the Rain.  Take a look at the blog roll and the Q&A section.  What resonates with you and what works for YOUR market?  Adapt, don't copy.

2.  Your clients.  They ask questions, and what they want to know, others want to know too.

3.  Other agents.  They do stuff, both good and bad.

4.   What's your market like?  Market reports are great for staying tuned in to market trends.

5.  Facebook & other social media   Local groups, real estate groups, etc., can all provide ideas.

6.  Radio shows.   A comment by a talking head may be the spark for an idea.

7.  New construction news.  Incentives?  New communities?  Prime stuff that consumers want to know.

8.  Your pictures.  Sometimes it's not real estate, everyone loves pets, right?

9.   A walk in your yard.  Nature provides plenty of ideas.  Gardens, bees, butterflies, all can be idea providers.

10.  Local newspapers.  Digital or paper, they still have tidbits that can be helpful.

11.  Daily events.  Examples of customer service can be turned to real estate readily.

12.  Your preferred lenders.  What's the latest on rates?  Loan products?

13.  Your listings.   Announcements:  just listed, pending, sold, open houses, etc.

14.  Reviews.   Nothing speaks louder than  the recommendations of your clients.

15.  Government & School announcements.   Changes to taxes?  Levy news?

16.   Real estate taxes.  Special programs to reduce taxes?  e.g. homestead exemptions?

17.  Local events, places, etc.   Festivals, amusement parks, Christmas tree farms, etc.

18.   Local businesses.   Got a favorite restaurant, shop or plant nursery?  Putting out the word may get you some brownie points with them too!

19.   Tip lists.  How to prep your home for sale, how to improve your odds of winning in multiple offers, etc.

20.   Real estate terms.  What's earnest money?  Whole house inspections?

21.  Your home inspectors.  Stories from inspections, services offered, etc.

22.  Custom home searches tied to IDX.

23.  Niche housing information.  Word for word the most powerful posts for generating business IMO.

24.  Pet Peeve/rant topics.   Can't say I'd overuse this source, but we're operating in a target rich industry.

25.  Staging tips. What's a must do vs. a nice to do vs. a don't waste your money?

We're just scratching the surface.   It is possible (maybe not easy, but possible) to blog high quality content daily if you make it a priority.   

What are your favorite sources for post ideas?

Until next Tuesday, just Ask An Ambassador if you have a question,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109 
Ask for us by name if you visit the office!

EHO
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Liz Direct: 513-265-3004     
Fax: 866-302-8418

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Comments(16)

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Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Bill. In a funk about what to blog? Visit this post for a refresher course and write away. Thanks. Enjoy your day.

Sep 09, 2025 05:14 AM
Liz and Bill Spear

The ideas are always out there.

Sep 09, 2025 06:40 PM
Roy Kelley
Retired - Gaithersburg, MD

Good Tuesday morning, Liz and Bill. These are good suggestions to share.

Have a productive week.

Sep 09, 2025 05:43 AM
Liz and Bill Spear

Thanks!

Sep 09, 2025 06:40 PM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

This is a really good list for newbies, or pretty much anyone looking for blogging ideas!  I love learning about people through their blogs!

Sep 09, 2025 06:48 AM
Liz and Bill Spear

And the personal stories are another source of ideas too.

Sep 09, 2025 06:40 PM
Gwen Fowler SC Lakes & Mountains 864-710-4518
Gwen Fowler Real Estate, Inc - Walhalla, SC
Gwen Fowler Real Estate, Inc.

You really know how to make me think.  There are so many stories to tell.  Have a great week.

Sep 09, 2025 07:10 AM
Liz and Bill Spear

I've never lacked for ideas, perhaps ideas I WANT to blog about though...sometimes that's a bit harder.

Sep 09, 2025 06:41 PM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

I always think (for those starting out) do a series that will present you as an area expert. Maybe on different local amenities or parks. Maybe restaurants or fitness centers. It can be anything you want, and you can get tons of posts out of it. 

Sep 09, 2025 08:10 AM
Liz and Bill Spear

Series blogging can really make it easier.  Homes in X location with Y feature can feed your blog for months.  Local businesses like you mention, another source of many, many posts.

Sep 09, 2025 06:42 PM
Carol Williams
Although I'm retired, I enjoy sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Author, Golfer, Traveler, Retired, Wenatchee, WA

Hi Bill,
This is a great list. The possibilities are pretty much endless. 

Sep 09, 2025 10:39 AM
Liz and Bill Spear

Back when I blogged daily, the biggest restriction was time to write.  Ideas were always ready.

Sep 09, 2025 06:42 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

These are all great sources for blog ideas!

Sep 09, 2025 02:14 PM
Liz and Bill Spear

And there are plenty of other sources too!

Sep 09, 2025 06:43 PM
George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

Bill when good suggests.  I use to blog every day, I never had a problem coming up with something to blog about.  My problem was finding enough time to blog about them.  🤣

Sep 09, 2025 03:24 PM
Liz and Bill Spear

Ditto.  More than a few times found myself at 11 pm or later typing to keep my streak going.  Probably should have just gone to bed, but had goals :)

Sep 09, 2025 06:44 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Bill (and Liz too) - a bodacious blogging brainstorming bonanza.   

Sep 09, 2025 03:30 PM
Liz and Bill Spear

Big B Blogging :)

Sep 09, 2025 06:43 PM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 602.710.8161 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Hi Bill and Liz,

Great ideas for blog posts. I usually write when I have a question from a client and look for an answer. I don't always publish them, maybe I should do that.

Sep 09, 2025 03:53 PM
Liz and Bill Spear

I've had some that come up often, so having a blog post to link to makes the response easier.

Sep 09, 2025 06:45 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Liz and Bill Spear  Fantastic ideas to spark the mind! Once you start to write, it comes easily. Happy Tuesday Bill 

Sep 09, 2025 04:50 PM
Liz and Bill Spear

It does get easier with practice.

Sep 09, 2025 06:45 PM
Anna "Banana" Kruchten
Retired Broker/Owner - Phoenix, AZ
602-380-4886

Love it Bill!  Never ending possibilities for what to write about!  When I first started I used to wonder - what should I write about today.  And then......the idea factory clicked in and away I went!  And here we all are blogging on and on and on!  Super Post to spark ideas for the newbies and/or some who are in a blog haze.

 

Featured in BananaTude!  Blog Away!

 

Sep 10, 2025 11:24 AM
Liz and Bill Spear

Once we get our brains trained to see the ideas in front of us, it gets easier and easier to blog regularly

Sep 12, 2025 06:14 AM
Shad Rockstad
AmericasBestMarketing.com - Kansas City, MO
Lead Generation & Marketing for Real Estate Agents

Fantastic roundup. I love the focus on real client questions, market reports, and niche topics. Thanks for sharing such practical ideas!

Sep 10, 2025 04:46 PM
Liz and Bill Spear

I believe in posting what works.  If I wanted just comments, I can get those elsewhere.  If I want potential clients to call, evergreen content can turn 30 minutes of work into calls for years.

Sep 12, 2025 06:15 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill:

What a terrific list of blog topics for when the idea well is running a little dry, and for new members who may wonder - what should I write about? I keep a running written list of ideas when I think about them, otherwise I will likely forget.

Jeff

Sep 10, 2025 05:15 PM
Liz and Bill Spear

I can't count the number of times I was jotting down at idea at the next stop light, otherwise it might be gone later!

Sep 12, 2025 06:16 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

So many great ideas to utilize when we have writer's block! As you said, don't overdo #24. Nobody wants to hear Negative Nellie or in today's world, a "Karen" droll on and on. 

Sep 10, 2025 05:50 PM
Liz and Bill Spear

I do tend to think while posts like that may garner more comments, they're also long term less likely to bring you referrals.

Sep 12, 2025 06:18 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Liz and Bill Spear 

''6.  Radio shows.   A comment by a talking head may be the spark for an idea.''

Or... one of your suggestions could be the spark for a radio show!

Sep 13, 2025 03:17 PM
Liz and Bill Spear

True!  You've got both side of the equation covered!

One of the big local dj's wife is a real estate agent, so they bring her in every week to talk real estate.   Sometimes I agree with the assessments, other times not so much.

Sep 14, 2025 07:19 PM